Mango Pulp Market Size, Share, and Industry Analysis By Nature (Organic and Conventional), By Application (Beverages, Dairy & Frozen Products, Baby Foods, Bakery, Confectionery, and Others), By Packaging (Cans, PET Jars and Bottles, and Pouches), and Regional Forecast, 2024-2032

The growing awareness of the nutritional value of mangoes among consumers is fueling the demand for mango pulp. Mangoes are rich in vitamins, minerals and antioxidants, promoting gut health, immunity and digestion. Consumers are seeking convenient ways to incorporate these benefits into their diets. Moreover, consumers are increasingly opting for healthier alternatives in their daily diets, leading to a surge in the demand for fruit-based products such as juices, smoothies, and yoghurts. Mango pulp offers a convenient and consistent way to incorporate the flavor and health benefits of mangoes into these products. Therefore, players operating in the global market are increasing their product launches with innovative and delectable products.

• For instance, in May 2023, ITC Ltd., an Indian conglomerate company, launched smoothies under its Sunfeast brand. The new product line is made with milk and real fruits and also includes a mango smoothie with mango chunks. The new product is made from mango pulp and mango chunks and is known to offer a wide range of nutrients to the human body.

Mango pulp offers great convenience and year-round availability compared to fresh mangoes, which further fuels its demand in the global market. The growing demand led manufacturers to increase and invest in mango processing facilities.

• For instance, in September 2023, Uganda Development Corporation (UDC), scientists under Food and Nutrition Solutions Ltd. (FONUS), and the National Agricultural Advisory Services (NAADS) invested in a new mango juice factory in Yumbe district. The new plant would process mango pulp from Uganda’s kagogwa mangoes and sell it to packaging companies.

Key Insights

The report covers the following key insights:

• Overview of the Mango Pulp Market


• Market Dynamics


• Drivers, Restraints and Opportunities


• Impact of COVID-19 on the Global Mango Pulp Market


• Key Developments

Segmentation

Analysis by Nature

The conventional segment is expected to hold a major share of the global market. Conventional mango pulp is generally more affordable than its organic counterpart, making it a crucial factor for manufacturers to maintain competitive pricing in the market. Moreover, conventional farming practices typically lead to higher yields compared to organic methods. This leads to greater availability of conventional mangoes, making it easier for manufacturers to source the raw material for pulp production consistently.

The organic segment is expected to grow exponentially over the forecast period. Consumers are increasingly health-conscious and concerned about the environmental impact of their food choices, leading to a surge in the demand for organic products. This trend extends to the processed food sector, driving the demand for organic ingredients such as organic mango pulp.

Analysis by Application

The beverage segment is expected to hold a major share of the global market. Consumers have a growing preference for fruit-flavoured beverages, particularly those with exotic and refreshing flavors such as mango. This trend fuels the popularity of mango juices, smoothies, and even carbonated beverages infused with mango flavor. The beverage industry is constantly innovating new and exciting product variations, such as mango-flavored soft drinks, energy drinks and others, creating further opportunities for the use of mango pulp in the beverage segment. For instance, in September 2023, Fresca Juices, one of the suppliers of best-quality pulp concentrates, launched a new fruit drink, Fresca Gold Aam ka Ras. The new product contains Alphonso mango pulp in a 200ml aseptic pack.

The dairy and frozen products segment is expected to grow significantly over the forecast period. Consumers, especially young generations, are increasingly drawn to fruit-flavoured yoghurts, ice creams and other dairy products that offer refreshing and innovative flavor profiles. Mango, with its unique sweetness and tanginess, is a popular choice for these products. Manufacturers are, therefore, incorporating mango pulp in various dairy products and expanding their product varieties. For instance, in August 2021, Heritage Foods Ltd., one of the leading private dairy players in India, launched a new product, Heritage Amrakhand, which is made with mango pulp.

The baby food segment is expected to grow steadily over the forecast period. Mango pulp can be easily incorporated into various types of baby foods, including purees, yoghurts, and even cereals. This versatility allows manufacturers to cater to different taste preferences and age groups within the baby food market.

Analysis by Packaging

The cans segment is expected to hold a major share of the global market. Canned packaging is generally more affordable compared to other options, such as aseptic bags or frozen containers. Canned packaging also provides a long shelf life for mango pulp, allowing extended storage and distribution without significant spoilage. Cans also offer superior protection against light, air and contamination, safeguarding the quality and flavor of the mango pulp for extended periods.

The pouches segment is expected to grow significantly over the forecast period. Pouches offer superior convenience as well as portability and are lightweight, flexible and easy to store, making them ideal for on-the-go consumption.

Analysis by Region

Asia Pacific is expected to hold a major share of the global mango pulp market. Asia Pacific is known to be the largest producer of mangoes. This readily available and abundant raw material provides a significant advantage for the mango pulp industry in the region. Moreover, the rising demand for processed food products, such as urbanization, rising disposable incomes and changing consumer preferences, further create a substantial market for mango pulp. The region also has a well-established infrastructure for processing fruits and vegetables, including a strong presence of experienced manufacturers and processing facilities, further fueling the market growth. For instance, in March 2022, Andhra Pradesh Industrial Infrastructure Corporation (APIIC) launched an ultra-modern food processing plant in Krishna district with an investment of USD 10.7 million. The new Core Processing Centre (CPC) would extract 10 tonnes of pulp from mango and other fruit varieties.

North America is expected to grow significantly over the forecast period. Consumers in the region are increasingly drawn to convenient and readily available options, leading to a surge in the popularity of processed fruit products such as mango pulp. Moreover, the growing applications of mango pulp in various food products such as juices, smoothies, yoghurts, baked goods, and others further fuel the demand for this product.

Key Market Players

The report provides the profiles of key players such as Shimla Hills, VJ Organic Farms, Paiyur Group of Companies, Desai Products, TMN International, Sidco Foods, Villa Puree, Taj Agro International (Taj Pharma Group), and Vision Agro Foods.

Key Developments

• In March 2023, Natural’s Ice Cream, a renowned ice cream brand, launched a new ice cream flavor original, ‘Amrakhand’, on the occasion of Gudi Padwa, the Maharashtrian New Year. The new product contains mango pulp, milk, sugar and elaichi.


• In October 2020, Vimal Agro Products Private Limited, an Indian manufacturer and exporter of fine food and beverage products, launched its first-ever TVC campaign for flagship brand SWAD. The brand offers a wide range of products, including mango pulp and slice, exotic chutneys, mango chutney, papad, pickles, and others.