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Manioc powder is widely known as cassava flour which is produced from fresh cassava tubers and widely used in the food processing industry instead of wheat and rice flour. Manioc powder is suitable for partial or complete replacement of wheat flour, because of its high yield, low cost of production, and unique functional properties. Manioc powder is considered as a great source of starch, which is the main source of carbohydrates and some essential dietary fibers. The increasing popularity of manioc powder as an alternative for wheat and rice flour is expected to drive the global market of manioc powder in the upcoming years.
The increasing utilization of manioc powder in the processed food industry and animal feed industry is projected to propel the market growth in forthcoming years. The high nutritional content of manioc powder is also predicted to be a favorable factor for market growth. For instance, manioc powder is a rich source of iron, sodium, calcium, potassium, and other ingredients. Manioc powder is also used as a sweetener in the preparation of processed food products. The prominent industry players are embarking upon the gluten-free manioc powder launches to fulfill the high consumer demand for gluten-free flour.
One of the most popular uses of manioc powder is to replace wheat flour for bakery applications because of its special characteristics. Manioc powder is rich in a variety of nutrients, including fibers, vitamins, and minerals, and is widely used in the feed and processed food industry. Manioc powder is deficient in gluten and hence widely used in the preparation of gluten-free or gluten deficient processed food products. Furthermore, the addition of manioc powder as a composite for the production of foods such as noodles, breakfast cereals, cookies, bread, cakes, pastries, muffins, and doughnuts could reduce the production costs. The manioc powder is extensively utilized in the production of baked products such as bread, cakes, and pastries. Manioc powder is widely used as a thickener in processed food products such as soups, baby food, and frozen sweets.
The production of manioc powder majorly depends on the availability and price of the raw material. The obstacles such as increasing raw material prices, low-quality raw material, and others have a direct impact on the production of manioc powder. The fluctuating raw material prices are anticipated to restraint the market growth in forthcoming years.
Key Market Driver -
Increasing Utilization of Manioc Powder in Bakery Products
Key Market Restraint -
Fluctuating Prices of Raw Material
The prominent players operating in the global manioc powder market are Healthy Foods, American Key Food Products, Mhogo Foods, Tapioca Vietnam, Woodland Foods, Psaltry International Limited, Otto’s Naturals, Dadtco Philafrica B.V., and Others.
The organic manioc powder is anticipated to hold a significant share in the global market of manioc powder. The rising awareness about the health benefits of organic manioc powder consumption is expected to propel the sales of organic manioc powder. The increasing utilization of organic manioc powder by the processed food industry is anticipated to drive the market in forthcoming years. For instance, in February 2020, Forager Project, US-based brand announced the launch of Organic Grain-free Os Cereal made using a blend of manioc powder and navy beans. The product is available in three variants viz, Plain, Cinnamon, and Chocolate.
The bakery and confectionery segment is expected to witness considerable growth in the global manioc powder market. The manioc powder is extensively utilized in the bakery and confectionary industry as an alternative to the wheat flour. The growing demand for healthy food products is increasing the demand for manioc powder owing to its gluten-free and nutrient-rich properties. The manioc powder is extensively mixed with the wheat flour in various concentrations, which improves the nutritional content of bakery products. Furthermore, manioc powder is also used as a sweetener in the preparation of various sweets and frozen desserts.
The Middle East and Africa is anticipated to hold a significant share in the global market of manioc powder. The abundant availability of raw material in this region is the main factor to create opportunities for manioc powder manufacturers to grow in the market place. Nigeria is the world’s largest producer of cassava (raw material required for the preparation of manioc powder). The cultivation of cassava plays a crucial role in the agricultural sector in sub-Saharan Africa. The high-profit margin attributed to the cultivation of cassava is anticipated to leverage the market growth of manioc powder within the region positively. Furthermore, Asia Pacific is predicted to witness considerable growth in the global manioc powder market. The large scale cultivation of cassava in Asian Countries such as Thailand, Indonesia, and China coupled with expanding the food industry across these countries is expected to bring new openings for the manioc powder producers which is anticipated to propel the market growth.
North America is expected to witness considerable growth in the global manioc powder market. The rapid expansion of the food and beverage industry and increased utilization of manioc powder are the major pillars that drive the manioc powder market within the region. The increasing number of gluten-intolerant population within the region is expected to impact the market growth positively. The increasing demand for healthy baked goods within the region is expected to leverage the manioc powder market positively because of its low in calorie content and high fiber content.
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