Massage Chair Market Size, Share, and Industry Analysis, By Type (Conventional and Robotic), By Product (Inversion Massage Chair, Zero Gravity Massage Chairs, and Others), By Application (Residential and Commercial), By Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

Massage chairs are considered specialized furniture pieces that are mainly used for massage therapies for different parts of the body, including the neck, shoulder, back, arms, and legs. These chairs often come with advanced features, such as adjustable intensity levels, heating elements, zero-gravity reclining positions, and others, which enhance the user experience. Moreover, as modern lifestyles are becoming more hectic and stressful, there is a growing demand for convenient stress relief solutions, increasing the product demand. Furthermore, consumers have become more health conscious nowadays, and therefore, they are actively seeking ways to improve their well-being. In this regard, massage chairs provide benefits such as muscle relaxation, pain relief, improved blood circulation, and others, which, in turn, fuel the growth of the market.

• For instance, according to data published by the World Health Organization (WHO), in July 2022, around 20% to 33% of the global population experienced chronic musculoskeletal pain, equating to ~1.75 billion individuals globally in 2021.

The COVID-19 pandemic had a negative effect on the growth of the massage chair market. Supply chain disturbances, owing to the impact of the pandemic, have led to challenges in manufacturing and distribution for various industries, including the massage chair market. Moreover, delays in production, shipping, and delivery have impacted the availability of massage chairs, leading to longer lead times for customers. Besides, the economic downturn and job losses during the pandemic also deterred a particular segment of consumers from making large purchases, including massage chairs.

• For instance, as per the data of the OECD, in 2020, physical retail sales experienced a decline of ~17.90% and ~7.7% in the EU and U.S., respectively, due to the impact of the pandemic.

Segmentation

Key Insights

The report covers the following key insights:

• Parent/Related Market Overview


• Supply Chain & Regulatory Analysis


• Industry SWOT Analysis


• Porter’s Five Forces Analysis


• Recent Technological Advancements

Analysis by Type

By type, the market is bifurcated into conventional and robotic. The conventional segment is expected to catch a significant share of the overall massage chair market. Conventional massage chairs have been in the market for a longer time compared to newer technology-based chairs. This factor gives consumers an edge in terms of reliability and trust among consumers for conventional massage chairs. Besides, specific consumers perceive conventional massage chairs to be more effective in providing relaxation and relieving muscle tension compared to robotic chairs, which contributes to segment growth.

Analysis by Product

Based on product, the market is segmented into inversion massage chair, zero gravity massage chairs, and others. The inversion massage chair segment is estimated to clock the maximum share in the massage chair market. Inversion therapy offers various health benefits, such as reducing back pain, improving blood circulation, and relieving stress. Moreover, inversion massage chairs also provide a distinctive feature that sets them apart from conventional chairs. Therefore, the ability to recline and invert the body offers a different massage experience, which may attract consumers who are looking for innovative and therapeutic solutions.

Analysis By Application

By application, the market is segmented into residential and commercial. The commercial segment is evaluated to grasp a considerable share of the worldwide massage chair market. Commercial massage chairs are primarily designed for use in public spaces, including malls, airports, fitness centers, and offices. Therefore, these establishments are tailored to a large number of individuals seeking relaxation or relief from stress and exhaustion. This factor, in turn, leads to a higher demand for massage chairs in commercial settings, driving the dominance of this segment.

Analysis By Distribution Channel

By distribution channel, the market is segmented into online and offline. The offline segment dominates the global market. Offline stores allow customers to experience the massage chairs personally before making a purchase. This physical experience assists individuals in assessing the comfort, features, and massage techniques of different models, leading to more informed purchasing decisions. These features, in turn, lead to a higher demand for offline sales channels.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America is set to be the dominating region in the global massage chair market. North American countries, particularly the U.S. and Canada, have a high level of disposable income among their population. This factor allows consumers to afford luxury products, including massage chairs, augmenting the demand of the North American massage chair market. Besides, the region is also a hub for technological innovation, extending to the massage chair market and contributing to the market dominance.

• For instance, in March 2024, Cozzia U.S., a provider of massage technologies, announced the launch of ‘Quantum,’ built with AI-based features, such as voice control, smart sensors, 3D and 4D technology, and others.  

Key Players Covered

The report includes key players, such as BODYFRIEND, Cozzia USA, Family Inada Co., Ltd., Infinity, Kahuna Massage Chair, and others.

Key Industry Developments

• In January 2024, OSIM International Pte Ltd, a Singapore-based wellness technology provider, launched AI-infused massage chairs and featured them at the big tech trade show in Las Vegas, held in the same month.


• In May 2021, Arogya Health Care, an online health solution application, launched an automatic luxury massage chair equipped with Bluetooth settings in the Indian market.