"Market Intelligence that Adds Flavour to Your Success"

Microgreens Market, Analysis By Type (Broccoli, Cabbage, Cauliflower, Arugula, Peas, Radish, and Others), By Farming Method (Indoor Vertical Farming, Commercial Greenhouses, and Others), By End-user (Retail, Food Services, and Others), and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI107818 | Status : Ongoing

 

KEY MARKET INSIGHTS

Microgreens are tiny and tender parts of mature green leafy vegetables containing high amounts of vitamins and minerals. These are usually harvested 7-14 days after germination when they have fully developed two cotyledon leaves. Microgreens are usually used to enhance the texture, color, or flavor of foods, owing to their intense aromatic flavor. Microgreens are gaining popularity among consumers due to their reported health benefits. Consumers frequently drive new trends in the food industry, which include the increasing demand for fresh and plant-based foods. For instance, according to the Plant-Based Foods Association and the Good Food Institute report, plant-based food dollar sales grew up to 6.6%, accounting for USD 8 billion in 2022. The growing plant-based food demand propels the microgreens market growth.


The rise in adoption of farm mechanization and technological advancements related to high-tech farming methods, such as hydroponics, aquaponics, aeroponics, and others, are anticipated to propel the expansion of the microgreens industry. Therefore, various players are tapping into this market with advanced technologies to surge microgreens demand. For instance, in January 2023, Green Technology Global, a U.S. complex water and wastewater system, announced a joint venture with Teshuva Agricultural Projects Ltd. (Israel) to expand the market presence of TAPKIT Hydroponic kit for organic leafy greens.

Impact of COVID-19 on the Microgreens Market


The COVID-19 pandemic moderately impacted the microgreens market. The market was affected at different value chains stages such as raw material supply, agricultural produce, trade and logistics, and demand-supply volatility. The outbreak also created shortages in the availability of herbs and vegetable seeds for microgreen production. However, the pandemic increased consumer demand for microgreens due to their nutritional properties. The restriction on traveling and transportation led players in the microgreens industry to adopt several business strategies to fulfill consumer demand during the pandemic. For instance, in April 2020, Madar Farms, a vertical farming company, sold its microgreens directly to consumers for the first time after the initial success with the hotel industries and food service chains and the prevailing pandemic situations. The company offers seven microgreens to consumers on online platforms such as Barakat, FreshOnTable, and NarinPort.

Key Insights


The report will cover the following key insights:


  • Overview of the microgreens market

  • Impact of COVID-19 on the microgreens market

  • Drivers of the microgreens market

  • Recent investments in the market

  • Recent industry developments


Analysis by Type


Based on type, the broccoli segment is expected to hold a major microgreens market share. Broccoli microgreens are known to be rich in vitamins A, B, C, E, and K and are attributed to various health benefits such as cancer prevention, fighting inflammation, improved heart health, and improved digestion. The growing population of health-conscious people and rising awareness regarding health benefits associated with broccoli microgreens are expected to surge the segment's growth.

Analysis by Farming Method


Based on farming method, the indoor vertical farming segment is expected to hold a major market share. Such farming involves growing plants indoors in layers with the help of LED lighting and controlled growing and nutrition systems. Vertical farming allows more consistent crop yield since the weather has fewer adverse effects and uses less space and water than traditional farming. Several players in the market have adopted strategies to increase the vertical farming footprint. For instance, in December 2022, GoodLeaf Farms, a Canadian vertical farming company, raised USD 110.2 million in a funding round led by local frozen potato major McCain Foods. The funding would help the company expand its indoor vertical farms into eastern and western Canada.

Analysis by End-user


Based on end-user, the food serviced segment is expected to hold a significant market share. Microgreens are extensively used in restaurants as garnishing and flavoring agents, mainly due to their flavor and texture. These crops also have longer shelf life than other fresh produce items, making them an ideal choice for restaurant kitchens. Microgreens are grown in containers or trays, and thus can be produced in an urban environment reducing the need for large agricultural areas. Thus, microgreens can be produced close to the point of consumption, which reduces transportation emissions and ensures fresher produce.

Analysis by Region


To gain extensive insights into the market, Request for Customization


North America is expected to hold a significant microgreens market share. The U.S. and Canada are the major consumers of microgreens, owing to the rise in wellness-focused diets and growing demand for organic foods. According to the Organic Trade Association Survey 2022, between 2020 and 2021, organic sales exceeded USD 63 billion, with USD 1.4 billion (2%) total growth over the year. Furthermore, there has been a steady increase in greenhouse vegetable production, including microgreens, in Canada, which is anticipated to fuel the microgreens market growth. Prominent players in the market are adopting several business strategies to surge the demand for microgreens. For instance, in October 2022, AeroFarms, a sustainable indoor agriculture company, partnered with Whole Foods Market, a subsidiary of Amazon, an American multinational supermarket chain, to expand its microgreens business. The company provides high nutrient-density microgreens and a powerful way to boost vitamins, minerals, and phytonutrients potently. The partnership helped the company expand its business nationally.

Europe is anticipated to grow at a considerable CAGR over the forecast period, owing to the growing demand for organic foods and consumers' shift toward healthy lifestyles. Microgreens have been gaining immense popularity in the food services segment due to their flavor and taste enhancement properties, propelling market growth in the region.

Key Market Players


Key players include


  • Farmbox Greens

  • AeroFarms

  • Good Leaf Farms

  • Living Earth Farms

  • Fresh Origins

  • Gotham Greens

  • Madar Farms

  • Chef's Garden Inc.

  • 2BFresh

  • Bowery Farming


Microgreens Market Segmentation Analysis


















By Type


By Farming Method


By End-user


By Geography


 


  • Broccoli

  • Cabbage

  • Cauliflower

  • Arugula

  • Peas

  • Radish

  • Others



 


  • Indoor Vertical Farming

  • Commercial Greenhouses

  • Others



 


  • Retail

  • Food Services

  • Others




  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, U.K., Spain, Russia, and Rest of Europe)

  • Asia Pacific (China, Japan, India, Australia, and Rest of APAC)

  • South America (Brazil, Argentina, Rest of South America)

  • Middle East & Africa (UAE, Saudi Arabia, Rest of Middle East & Africa)



Key Industry Developments



  • In January 2023, Sun Capital Partners, Inc., an American private equity firm specializing in leveraged buyouts, completed the acquisition of Fresh Origins, a market-leading grower and shipper of microgreens and edible flowers for food service and retail customers. The acquisition would help Fresh Origins to expand its position in the growing market of microgreens.

  • In May 2022, U.S. Foods Holding Corp., an American food service distributor, announced a strategic agreement with Kalera, one of the world's leading hydroponic indoor vertical farming companies. The partnership would bring food service operators a broad assortment of high-quality produce year-round and make fresh microgreens available to restaurants and other food service operators.





  • Ongoing
  • 2023
  • 2019-2022
  • Pre Book
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Food & Beverages Clients
Kpmg
Fuji film
Daesang
Owens
Pont Europe
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X