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Microwave packaging is a standardized packaging solution that is mainly used for cooking or warming convection oven items. This packaging affects the heating pattern of the product by extracting or forcing the water vapor inside the package. The authorization of the application highly depends on the electrical conductivity and quality of the service under high temperatures and pressures. The future of microwave packaging materials employ strong sensors, digital control, touch screens and other automatic technologies that will enhance the microwave cooking experience
Growing awareness of people towards health concerns and ready to eat food with ecofriendly packaging leads to the market growth. Thus increasing demand for time saving and convenience packaging from food industry drives the market. However, materials uncertainties in prices of raw materials and high competition will restrict growth.
Based on material, the market for global microwave packaging is segmented into plastics, paperand others. Based on product, the market for global microwave packaging is segmented into frozen foods, fresh prepared foods, shelf-stable meals, snack foods, others. On the basis of application, the market is classified into folding cartons, trays, bags & pouches, tubs, cups & bowls, sleeves, food service containers, others. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Key Market Driver -
Increasing demand for time saving and convenience packaging from food industry drives the market.
Key Market Restraint -
High cost associated with raw materials restricts growth.
The global microwave packaging market is fairly fragmented, with number of players operating in the global markets. Some of the key players in the global microwave packaging market includes American Packaging Corporation, Rock-Tenn Company, Associated Packaging Technologies, Inc., Amcor Limited, Bemis Company, Inc., Berry Plastics Corporation, Ampac Packaging, LLC, Graphic Packaging Holding Company, Mullinix Packages, Inc., Packaging Concepts Inc., Printpack Inc., Fold-Pak, Rexam Plc and others.
The global microwave packaging market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific dominates the microwave packaging market. This can be due to the consumer's demand for food providing ease of preparation and on-the-go food portability North America has a significant market share attributed to a mix of technological innovations and acquired efficiency among producers that lead to improvements in the packaging system that allow food to be processed in the package itself and distributed instantly, which, in effect, drives market growth. Europe witnesses considerable growth in the market owing to the demand for freshly prepared food which is expected to witness the highest gains depending on its convenience and perception of higher quality compared to frozen and canned food. Hotels and restaurants are also more inclined towards frozen food due to the growing interest of people in various ethnic cuisines and steam-cooked vegetables which in turn drives the market growth. Thus high adoption for the frozen food application along with increasing demand for time-saving and convenience packaging from food industry has helped the market for microwave packaging to grow at an exponential rate in European regions. The Middle East and the African region will be among the recent advances in regional industrial growth, due to growing demand for warms food packaging services which is driving the market growth. Latin America shows steady growth due to the growing concern towards the benefits of nutrient retaining packaging which leads to market growth in the region.
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