Mobile Accessories Market Size, Share & Industry Analysis, By Product (Earwear, Chargers, Covers, Power Banks, and Others), By Price Range (Premium, Economy, and Low), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, and Online), and Regional Forecast, 2024-2032

Mobile accessories encompass products that support and enhance the functionality of mobile devices, including both Android and iOS smartphones available globally. These accessories play a vital role in various functions, such as music, gaming, battery maintenance, and rapid charging, enhancing the overall user experience.

The increasing usage of smartphones fuels the demand for mobile accessories. In addition, as smartphones evolve with new features and capabilities, consumers will seek new accessories that complement and enhance their experience. Furthermore, the growth of the mobile accessories market is significantly driven by continuous innovations in the industry. Moreover, prominent companies are investing in new technologies for product development. These innovations lead to increased demand for unique and advanced mobile accessories.

For instance, in September 2022, Apple Inc., a California, U.S.-based multinational technology company, launched its new wireless earphones, AirPods Pro 2. According to the company, the new earphones feature noise cancellation, spatial sound effects, device location tracking, and sound enhancements.

The global mobile accessories market is strongly driven by the widespread adoption of the latest technologies and trends across the younger tech-savvy population, especially among the youth. Generation Z and millennials are particularly keen on incorporating the latest mobile accessories, such as power banks, electronic styluses, cables, and fast chargers, into their lives. In addition, these choices not only reflect their lifestyle but also cater to the need for efficiency and time-saving. On the other hand, mobile accessories, such as covers, cases, and holders, are particularly popular among young consumers due to their alignment with current fashion and aesthetic trends.

Numerous major market players are launching new products. For instance, in January 2024, One Plus, a Guangdong, China-based electronics manufacturer, launched its new wireless earphones, the OnePlus Buds 3.

The sudden outbreak of the COVID-19 pandemic affected the global mobile accessories market in 2020 and 2021. COVID-19 affected the production and supply chain worldwide as all factories were shut down during the lockdown in 2020. Moreover, COVID-19 had a negative impact on several industry players, including Imagine Marketing Limited (BoAt), Sony Electronics Inc., and Zound Industries International AB, with noticeable disruptions in 2020 and 2021. However, the demand for accessories, such as headphones, earphones, and cables, remained high during this period due to the widespread adoption of remote work practices by companies globally.

Segmentation

Key Insights

The report encompasses the following essential insights:

• Parent/related market overview


• Fidget Toy market SWOT analysis


• Supply Chain Analysis


• Recent Technological Advancements

Analysis by Product

The market is segmented into earwear, chargers, covers, power banks, and others based on the product. The earwear segment is expected to hold the largest market share during the forecast period owing to the wide availability of innovative products and technological advancement. Moreover, the increasing popularity of wireless earwear offering hassle-free experiences boosts product demand. Numerous market players are launching new innovative products to cater to increasing product demand. For instance,  in December 2022, BOAT, an India-based electronics brand, launched its new collection of wireless earphones & headphones, Stream Edition.

The power banks segment is expected to grow significantly through the forecast period. Various industry participants are launching new products to diversify their portfolios. For instance, in January 2024, Xiaomi, a China-based electronics product manufacturer, launched its new ultra-thin power bank. According to the company, the new product has a 5,000mAh capacity and 10 mm thickness.

Analysis by Price Range

The market is segmented into premium, economy, and low based on the price range. The premium range segment is expected to hold the largest market share during the forecast period owing to rising spending power and increasing disposable income. Moreover, the increasing availability of premium products with technologically advanced features, including wireless charging, noise cancellation, high-quality materials, and compact designs, propels the segment’s growth.

Analysis by Distribution Channel

The market is segmented into hypermarkets & supermarkets, specialty stores, and online based on the distribution channel. The specialty store segment will likely hold the leading position in the forthcoming years due to the wide availability of products, including exclusive collections and enhanced customer experience with personalized services. Moreover, several prominent players are launching new specialty stores to expand their reach. For instance, In April 2023, Apple Inc., a California, U.S.-based multinational technology company,  launched its new Apple Store in Mumbai, India. According to the company, the new store has over one hundred team members.

Regional Analysis

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The mobile accessories market is segmented by geography into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific is expected to hold the largest market share during the forecast period owing to the strong presence of mobile accessories manufacturers, especially in China and India. Moreover, the region's rising adoption of smartphones owing to increasing disposable incomes, growing urbanization, and high availability of smartphones drives the demand for mobile accessories across the region.

Several industry participants are launching innovative products to diversify their portfolios. For instance, in December 2023, Urbn, an India-based electrical appliances brand, launched its new compact power bank, Urbn Nano.

The expansion of production facilities from international players also contributes to the market growth across the region. For instance, in May 2023, Apple Inc., a California, U.S.-based multinational technology company, moved its product manufacturing operations from China to India.

North America is expected to grow significantly throughout the forecast period owing to high smartphone penetration and rapid technological adaption across the region. Several international players are launching new products to expand their reach in the region. For instance, Sennheiser, a Hanover, Germany-based earphone company, launched its new earbuds, Conversation Clear Plus. According to the company, the new earphones feature advanced speech enhancement technology.

Key Players Covered

The report includes profiles of various key players, including Hon Hai Precision Industry Co., Ltd.(Foxxonn), Harman International (Samsung Electronics Co., Ltd.), BYD Company Limited, Imagine Marketing Limited. (BoAt), Sony Electronics Inc., Zound Industries International AB, Grovemade, Fantasia Trading LLC, Xiaomi, and Panasonic Holdings Corporation.

Key Industry Developments

• January 2024: Urbn, an India-based electrical appliances brand, launched its new wireless charging power bank, Urbn Maytag.


• August 2022: One Plus, a Guangdong, China-based electronics manufacturer, launched its new OnePlus Nord wired earphones in India. According to the company, the new earphones feature a bullet wireless Z-like design and a 3.5mm audio jack.