Mosquito Repellent Market Size, Share & Industry Analysis, By Product Type (Coil, Spray, Cream and Oil, Vaporizers, and Others), By Raw Material (Plant-based Repellents and Chemically Derived Repellents), By Distribution Channel (Retail Stores, Supermarkets, Online, and Others), and Regional Forecast, 2024-2032

The global mosquito repellent market size was valued at USD 6.81 billion in 2023 and is projected to grow from USD 7.13 billion in 2024 to USD 11.07 billion by 2032, exhibiting a CAGR of 5.65% during the forecast period. Asia Pacific dominated the mosquito repellent market with a market share of 34.65% in 2023.

Based on our analysis, the global market exhibited an average growth of 3.69% in 2020 as compared to 2019.

Earth's global temperature has continued to rise over the past few years and is expected to rise in the near future due to increasing concentrations of greenhouse gases in the atmosphere. Hot temperatures provide perfect conditions for mosquito breeding and increased activity. It also guarantees humid climate in certain areas, which helps with population growth. The effects of increasing global warming will therefore directly affect the growth of mosquito population, leading to the proliferation of products designed to repel mosquitoes. This would, in turn, increase the overall demand for mosquito repellent. Moreover, rapid urbanization and industrialization in India, China, Brazil, Argentina, the UAE, and others is leading to the construction of buildings and apartments, which amplifies the demand for mosquito repellent products, thus fostering market growth.

The closure of shops and mega stores, uncertainties in the supply of raw materials and lack of workers significantly impacted market revenue during the COVID-19 pandemic. However, online sales channels witnessed a boom in mosquito repellent demand during 2020 compared to offline distribution channels.

Mosquito Repellent Market Trends

Shifting Consumer Preference of Branded Home Care Products to Impact Consumption Trends

Consumer tastes are constantly altering as patterns of demand for products keep changing. The competitive scenario of the home care industry has transformed considerably due to major shift in consumer lifestyles toward brands and luxury consumer goods. Recent trends have altered the behavior of consumer buying, placing more emphasis on quality products. This factor has created great potential for different brand owners to create different types of new products.

People are likely to live in a different way of life these days, with consumption patterns varying from time to time. Higher-income consumers and younger generations are turning to online shopping for non-essential & essential items as it saves time and offers a wide variety of products. Therefore, this is expected to drive the global mosquito repellent market growth.

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Mosquito Repellent Market Growth Factors

Growing Awareness Regarding Insect Repellents to Favor Market Expansion

The rise of insect-borne diseases, such as malaria and dengue fever, has made it necessary for consumers to use insect repellents. Mosquito-borne diseases include dengue, malaria, yellow fever, West Nile, Zika, chikungunya, and lymphatic filariasis. The insect kills more people than any other creature in the world. Dengue and malaria cases and deaths are unacceptably high and are rising in semi-urban and rural places. For instance, as per a report published by the World Health Organization (WHO), in 2021, approximately 14 million new cases of malaria occurred in 2020, with the highest number of cases and deaths in the new WHO Malaria Report since 2012. West Nile virus (WNV) is another most common mosquito-borne disease in the continental U.S. On average, there are 2,400 cases every year. The latest largest WNV breakout occurred in 2021 in Arizona state U.S., sickening 1,715 people, including 125 deaths. This calls for people's attention and generates awareness for mosquito-related diseases, supplementing market growth.

Unsuitable Environmental Conditions to Augment Mosquito Repellent Demand

Temperature is the most important abiotic factor affecting insect growth. Climate change directly impacts insect population dynamics by altering incidence, reproduction, and mortality rates. Weather can also affect insect populations indirectly by altering the population, distribution, and physiology of host trees, with increasing temperatures exponentially raising insect metabolic rates. Therefore, inadequate environmental conditions, such as heavy rains and global warming, also led to mosquito problems, mounting the demand for mosquito repellents.

RESTRAINING FACTORS

Allergic Reaction due to Mosquito Sprays and Coils to Hamper Sales

Products, such as sprays, vaporizers, and others, used to repel mosquitoes can be associated with health problems, including skin reactions such as rashes, swelling, itching, and eye irritation, and others. They can be harmful as they contain certain chemicals that can have adverse effects on skin over time. This reduces the demand for insect repellent products, thus hindering market growth.

Mosquito Repellent Market Segmentation Analysis

By Product Type Analysis

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Effective Actions of Coils to Trigger Demand for Coil Product Type

Based on product type, the market is segmented into coil, spray, cream and oil, vaporizers, and others. The coil segment is projected to grow at a significant rate in the near future. Mosquito coils provide immediate actions to the surrounding and are also widely available in all places. This, in turn, surges the demand for coils contributing to the segment growth.

The coil segment accounted for a market share of 28.78% in 2023 and is expected to grow continuously during the forecast period.

By Raw Material Analysis

Chemically Derived Repellents to Dominate Owing to their Efficiency

Based on raw material, the market is segmented into plant-based repellents and chemically derived repellents. The chemically derived repellents segment generated the largest share in the market as they are the most effective alternatives when dealing with mosquitoes. Chemically derived repellent products provide immediate solutions and are made of highly concentrated chemicals. These chemicals are very powerful at repelling and exterminating invading mosquitoes and other insects.

On the other hand, plant-based repellents are projected to grow fastest over the projected years. As these products are safer, toxin-free, and made with naturally derived essential oils from plants, they are preferred by consumers. A shift in consumer preference toward organic and herbal products is amplifying demand for plant-based mosquito repellents.

By Distribution Channel Analysis

Supermarkets Segment to Dominate the Market Due to Availability of a Wide Variety of Products

On the basis of distribution channel, the market is segmented into retail stores, supermarkets, online, and others. The supermarkets segment held a significant market share in 2023. They offer a wide variety of specialty products, and consumers are free to validate the authenticity of their products. Also, major retailers involved in the home care business are expanding into large retail outlets such as mega stores and hypermarkets to meet the growing demand for home care products.

Meanwhile, the online retail segment is expected to grow fastest during the forecast period. Increasing internet penetration in different regions has helped consumers to gain knowledge about the usage and application of different products, which, in turn, fosters the demand for the products through online channels.

REGIONAL INSIGHTS

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In terms of region, the market is segregated into Asia Pacific, Europe, North America, Latin America, and the Middle East & Africa.

Asia Pacific dominated the mosquito repellent market share in 2023. Launch of new product variants, increased consumer awareness regarding the benefits of using insect repellent products, and consumer acceptance of these products are factors driving the regional market growth. In addition, the growing awareness of the value of insect repellents among slum residents will have a significant impact on business expansion. This results in an increase in mosquito repellent demand from the Asia Pacific market.

The North America and Europe markets have witnessed several improvements in the production volume of mosquito repellent products, owing to increasing research & development, both by the governments and the established players to cater to the rising demand from consumers. Due to increasing overall demand, the market is expected to accelerate throughout the forecast period.

The development of the market in Europe is anticipated to be assisted by the production of branded products and premium household products, including home care products along with increasing urban population in these countries.

South America is expected to experience strong growth during the forecast period due to increase in insect borne diseases followed by continuous weather changes, which is accelerating the product demand in the region. Moreover, the growing construction of supermarkets and hypermarkets is also attracting consumers to buy insect repellent products of different types and flavors, thereby fostering market growth.

The Middle East & Africa market is expected to grow at a CAGR of 5.57% from 2024 to 2032. The focus of governments and other international organizations on eliminating vector-borne diseases in this area, especially in African countries, has increased the demand for this product. For instance, in August, according to a report published by the World Health Organization (WHO), the heath department of Africa agreed to introduce a strong plan to reduce insect-borne diseases in Africa.

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List of Key Companies in Mosquito Repellent Market

Innovative Launches to Create Lucrative Opportunities for the Market Players

The companies are increasingly focusing on product development and acquisition to capture a competitive share in the market. In addition, rising industrialization and construction activities increase the demand for mosquito repulsive products in various regions. At present, the growing temperature and occurrence of global warming in every region provided suitable conditions for the mosquitoes to breed, thus increasing their population over the years. This, in turn, amplifies the demand for mosquito repellent, thereby contributing to market growth.

LIST OF KEY COMPANIES PROFILED

• 3M (U.S.)


• Coghlan’s Ltd. (Canada)


• Dabur (India)


• Godrej Consumer Products Ltd. (India)


• Homs LLC (U.S.)


• New Avon LLC. (U.S.)


• PIC Corporation (U.S.)


• Reckitt Benckiser Group Plc (U.K.)


• S.C. Johnson & Son, Inc. (U.S.)


• Spectrum Brands Holdings Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS

• February 2023: Godrej Consumer Products Ltd (GCPL) launched two new products in the mosquito-repellent segment, including a low-cost liquid mosquito-repellent device and a no-gas instant mosquito–kill spray. These product innovations bring down costs by up to 50% in India, making them accessible to everyone.


• June 2022: Kao Corporation, a Japanese chemical and cosmetics company, launched a new mosquito repellent product, Bioré GUARD Mos Block Serum, which makes use of Kao's unique, revolutionary technology in Thailand.


• June 2022: AkzoNobel launched a powerful mosquito-repellent coating that helps combat invasive carriers of dengue fever – the mosquito. The product is a colorless matt varnish and is named Well-being Protection Anti-Mosquito. It contains an active ingredient called permethrin which is specifically designed to combat the Aedes aegypti mosquito.


• September 2021: Godrej Consumer Products Ltd., an Indian packaged consumer goods company, launched a paper-based mosquito repellent, “Goodknight Jumbo Fast Card,” priced at Rs.15 for 10 cards. This new launch aims to drive penetration and access in urban and rural markets.


• August 2020 - Bodyguard launched a natural insect repellent cream that is 100% plant-based and DEET-free. Aloe vera and neem are added to the lotion to provide hydration along with protecting against mosquitoes.

REPORT COVERAGE

The research report analyzes the market in detail and highlights important aspects such as well-known companies, product types, and distribution channels. Additionally, the report provides insight into market trends and highlights key industry developments. In addition to the aforementioned aspects, the report includes several factors contributing to the growth of the market.

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Report Scope & Segmentation