Motorcycle Apparel Market Size, Share, and Industry Analysis, By Product (Shirts & Pants, Jackets, and Others), By Demography (Women, Men, and Kids), and Geography Forecast till 2024-2032

Increasing awareness of safety among motorcyclists mainly drives the demand for protective jackets and riding pants globally. Technological advancements in the development of motorcycle apparels, including the incorporation of smart technologies and the utilization of advanced materials in designs, further increase the product demand, positively influencing the market expansion.

• For instance, in November 2022, ride509, a protective gear brand, launched a new product line of advanced technical gear for U.S.-based street motorcyclists. The line includes a “Mach V” helmet and a genuine leather-based lightweight “1Down5Up” jacket.

The rising number of recreational bikers and their preference for suits equipped with sweat-soaking and injury protection features will accelerate global motorcycle apparel market growth over the forecast period.

• According to the Outdoor Industry Association (OIA), around 51.4 American outdoor participants biked in 2021. The majority of these outdoor participants were live-to-share mountain bikers.


• Around 18.5 million American females and 24.3 million American men outdoor participants were bikers in 2021.

Stringent safety regulations influence manufacturers to develop innovative and compliant products to further support their continuous production and supply chain operations, favoring the global market growth.

• To sell motorcycle gear in Australia, manufacturers should produce products compliant with the Australian AS/NZS1698 or AS1698 and the United Nations Economic Commission for Europe (ECE 22.05 or 22.06) standards.

Impact of COVID-19 on the Motorcycle Apparel Market

The closure of apparel shops and supermarkets due to the COVID-19-related lockdown restrictions has significantly lowered the product consumption rate internationally.

• According to the Canadian government, around 40% of Canadian retailers closed their doors to in-store shopping in March 2020.


• The consumer goods retail sales in Canada fell by 10.0% to USD 47.1 billion in March 2020.

The relaxation of lockdown restrictions and reopening of apparel stores post-COVID-19 pandemic have uplifted the product consumption rate globally. Apart from this, increasing consumer spending on outdoor recreational products and evolving bike riding trends are further accelerating product demand.

• According to the World Economic Forum (WEF), the U.S. consumer spending on bicycles and related accessories reached USD 8.3 billion in 2021.

Segmentation

Analysis by Product:

The shirts & pants segment exhibits the largest share of the global motorcycle apparel market.

• According to the CBI Ministry of Foreign Affairs, trousers, shorts, knitwear, and T-shirts are the most common product categories that developing countries import for local outdoor products consumption in Europe. These four categories accounted for USD 59.16 billion (EUR 55.3 billion) in 2022. Furthermore, T-shirts valued at USD 10.27 billion (EUR 9.6 billion) were imported into Europe in 2022.

Analysis by Demography:

The men segment exhibits the largest share of the global motorcycle apparel market due to the significant number of men motorcyclists preferring protective riding gear worldwide.

• According to the Transport Accident Commision (TAC), as of March 2021, 445,000 Victorians held a motorcycle license, with 87% of them being men.

Key Insights

The report covers the following key insights:

• Parent Market Overview – Motorcycle Gear Market


• SWOT Analysis


• Supply Chain Analysis and Regulatory Landscape


• Recent Industry Developments – Mergers & Acquisitions, Product Launches, Partnerships & Expansion Initiatives, and Joint Ventures.


• Impact of COVID-19 on the Motorcycle Apparel Market
  
  
  
  • COVID-19 Impact Analysis
  
  
  • Supply Chain Challenges due to COVID-19
  
  
  • Potential Opportunities due to COVID-19
  
  
  
  

Regional Analysis

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North America is expected to hold a significant share due to the rising consumer spending on outdoor apparels for their motorcycling activities in the U.S. and Canada.

• According to the Oregon government, consumer spending on outdoor apparel, footwear, and gear in Oregon, U.S., reached USD 4.14 billion in 2021.


• According to the Outdoor Retailer Summer Show, in June 2023, U.S. outdoor apparel sales reached USD 16.0 billion for twelve months, ending 31^st March 2023.

Key Players Covered

The report includes the profiles of key players such as Fox Racing Inc., KIDO SPORTS Co., Ltd., Yamaha Corporation, Alpinestars SPA, Dainese S.p.A, LeMans Corporation, HJC, Sidi Sports. S.r.l., Triumph Motorcycles, and Rynox Gear.

Key Industry Developments

• In July 2022, Vista Outdoor Products LLC., a global recreational products maker, acquired the Fox Racing apparel brand to expand its racing gear and apparel business worldwide.


• In March 2022, The Carlyle Group, a multinational private equity firm, acquired DAINESE, a motorcycle clothing, protective gear, and sportswear manufacturer, to further expand its business in China and the U.S. Through such a partnership, the company will be able to further strengthen its product sales and supply chain network in China and the U.S.


• In August 2021, Mandelli Group, an Italian two-wheeler manufacturer, acquired TUCANO URBANO, a motorcycle gear and accessories maker, to provide bike gear and accessories to consumers in the U.K., Italy, Spain, and France.