Multichannel Campaign Management Market Size, Share, and Industry Analysis, By Deployment (On-premise and Cloud), By Services (Consulting Services, Training & Support Services, and Implementation & Integration Services), By Industry (IT & Telecom, Retail & E-commerce, BFSI, Healthcare, Manufacturing, Logistics & Transportation, and Others), and Regional Forecast, 2025-2032

Multichannel campaign management (MCM) is the process of customer interaction, which significantly refers to planning, applying, and generating marketing campaigns to deliver a comprehensive user experience to customers across the globe via multiple communication channels. These channels mainly include email, social media platforms, websites, SMS, call centers, and mobile.

According to Dentsu, increased usage of AI-driven multichannel marketing campaigns helps to enhance the conversion rate by 33%. In contrast, it has decreased the cost per conversion by providing automated responses to the customer's questions.

The multichannel campaign management process is also known as multichannel marketing. The penetration of advanced digital technologies to develop advanced campaign management solutions aims to deliver personalized and comprehensive customer experience by using multiple communication and marketing channels.

For instance, in October 2023, Teradata formed a partnership with ActionIQ to deliver newly launched marketing and customer experience offering services to the Teradata VantageCloud customers.

The increasing adoption of MCM among various businesses helps to expand the customer reach and improve customer engagement via preferred channels. Similarly, it also helps enterprise businesses to improve targeting, optimize campaigns, and enable them to make data-driven decisions for future endeavors.

The COVID-19 pandemic positively impacted the growth of the market owing to the rising adoption of developed digital communication channels and tools to deliver customized customer experiences. As many companies have adopted a work-from-home strategy, the need for digital communication channels has increased rapidly. These are the key factors that drive the growth of the market during the pandemic.

Impact of AI on the Multichannel Campaign Management Market

The integration of AI with the MCM platform helps to bring development across various marketing and advertising channels, which significantly aims to provide real-time data insights to their target audience for providing a better customer experience. The rising usage of AI-based MCM platforms helps to deploy machine learning models (ML) on huge amounts of data to bring advancements in multichannel marketing.

For instance, Comviva delivers MobiLytix Real-Time Marketing, an AI-powered multichannel marketing automation platform that aims to provide a superior consumer experience that drives market growth.

Implementation of an AI-powered MCM platform helps to deliver personalized experiences. It facilitates real-time analysis and predictive analysis by making data-driven decisions to provide exceptional customer experiences to users across the globe. These are the factors that aim to integrate AI with MCM platforms to enhance customer-centric strategies with improved experience.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities


• Business Strategies Adopted by the Key Players


• Impact of AI on the Global Multichannel Campaign Management Market


• Consolidated SWOT Analysis of Key Players

Analysis by Industry

By industry, the market is divided into IT & telecom, retail & e-commerce, BFSI, healthcare, manufacturing, logistics & transportation, and others.

Growing digital transformation across retail & e-commerce businesses improves the need for marketing automation, which significantly boosts the usage of social media platforms, email tools, and other communication channels. This is the key factor that efficiently enhances the adoption of multichannel retailing solutions. Thus, to ensure the performance of retail businesses' marketing operations, the adoption of the MCM platform increases.

According to a customer engagement report, 67% of retailers prioritize adding order management system (OMS) integration with MCM platforms to record and store inventory data along with customer data. This factor boosts the demand for the adoption of MCM platforms to deliver better customer experiences.

Regional Analysis

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The global multichannel campaign management market is distributed into five regions: North America, Europe, Asia Pacific, the Middle East & Africa, and South America. Rising penetration of advanced customer & social media analytics platforms by different enterprises to expand the global customer reach, which significantly helps to execute and monitor the marketing campaigns via precise automation process boost the market growth across North America.

Furthermore, the presence of a large number of multichannel campaign management platform (MCM) providers across countries, such as the U.S. and Canada, fuels the growth of the market over the forecast period.

Growing investments by the governments of India, China, and Japan are aimed to bring advancements in the disbursements of enterprises in the research and development (R&D) process, aiming to expand the market growth across Asia Pacific during the forecast period. The distribution of the global multichannel campaign management market by region of origin is as follows:

• North America – 39%


• South America – 6%


• Europe – 24%


• Middle East & Africa – 11%


• Asia Pacific – 20%

Key Players Covered

The key players in this market include Pegasystems, Progress Software Corporation, Oracle Corporation, Adobe, Inc., EngageBay Inc., Kelly Scott Madison, Infor, SAP SE, Teradata, Pelatro Limited, and MoEngage, Inc.

Key Industry Developments

• May 2024: Nagarro entered into a partnership with MoEngage to fulfil the data-driven, hyper-personalization needs of business customers. Through this partnership, the company delivers cutting-edge solutions to enhance the experience for customers across the globe.


• May 2023: Acoustic, L.P., a marketing and customer engagement platform provider for B2C businesses, launched an intent-based multichannel marketing platform to deliver better customer experience by empowering real-time behavioral insights.