Nachos Market Size, Share, and Industry Analysis by Type (Baked and Fried), by Distribution Channel (B2B[HoReCa] and B2C [Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others]), and Regional Forecast till 2032

The nachos market is witnessing significant growth owing to rising popularity of these snacks, which are often enjoyed at various events such as sports venues, movie theaters, and restaurants. Nachos offer versatility in toppings and flavors, allowing consumers to customize their nacho experience to their preferences.

Food manufacturers continually innovate by offering new and creative nacho variations, attracting consumers looking for unique flavor experiences. For instance, in October 2023, Doritos, an American brand of flavored tortilla chips, launched its latest product in India, Doritos Dinamita. The new offering is seasoned with flavors including fiery lime & chili and sizzlin’ hot.

Nachos are a convenient snack, which makes them appealing for on-the-go consumption or quick indulgence at home. Moreover, the shift toward frequent snacking rather than traditional meals has boosted the demand for snacks such as nachos. Food trends, viral social media posts, and campaigns often feature creative nacho products, driving interest and consumption.

For instance, in April 2021, Cornitos, the made-in-India nachos brand, launched a new campaign, the ‘Crunch ka Superhero’ campaign. The campaign featured the new economical range introduced by the brand and also featured Delhi Capitals, the IPL team for the tournament. The campaign also featured players enjoying varied flavors of nachos such as cheese and herbs, tikka masala nacho crisps, sweet nacho crisps, chili, and tomato mexicana nacho crisps.

Nachos Market Drivers

Increasing Dining-out Trend to Drive the Product Demand from QSR sectors

The increasing global interest in Mexican cuisine has significantly contributed to the nachos market expansion. Moreover, there is a marked shift toward convenient and ready-to-eat food options. The availability of pre-packaged nacho kits and easy-to-prepare products appeals to busy consumers seeking quick meal solutions.

Furthermore, the food service sector, including restaurants, cafes, and food trucks, has increasingly incorporated nachos into their menus. Their versatility as shareable appetizers or main dishes has broadened their appeal, driving market growth.

Moreover, in countries such as the U.S., the Hispanic population is steadily growing which is further propelling the demand for nachos in the country.

• For instance, as per data provided by the U.S. Census Bureau, the Hispanic population increased from 11.6 million in 2010 reaching 62.1 million in 2020.

Nachos Market Restraint

Availability of Alternative Products to Hamper the Market Growth

Although nachos are popular, health-conscious consumers prefer healthier alternatives. As consumers become increasingly health-conscious, there is a growing demand for healthier snack alternatives. Traditional nachos, often high in calories and fats, may be viewed less favorably compared to healthier options such as baked snacks or vegetable-based alternatives. This shift in consumer preference could limit the appeal of conventional nachos, impacting market growth.

Nachos Market Opportunity

Increasing Demand for Healthy Snacking to Propel the Market in the Upcoming Years

The nachos market presents several significant opportunities for growth, driven by evolving consumer preferences and industry trends. The manufacturers can tap into a new market segment by providing plant-based cheeses, whole-grain chips, and low-sodium substitutes and meet the growing demand for healthier eating. Nachos have a lot of prospects in Asia Pacific and South America due to the growing youth population and increased disposable income. The impact of social media on food trends can be leveraged to promote nachos through visually appealing marketing campaigns. Engaging content that showcases innovative nacho recipes can attract attention and drive sales.

Key Insights

• Overview of Global Nachos Market


• Supply Chain Analysis


• Regulatory Analysis


• Industry SWOT Analysis


• Key Industry Development


• Qualitative Analysis Related to COVID–19

Segmentation

Analysis by Type

Based on type, the market is divided into baked and fried.

The baked segment is expected to hold a major share of the global market. Baked nachos, which are often marketed as a healthier alternative to traditional fried nachos, have seen an increased demand in recent years. Baked nachos cater to individuals with dietary restrictions, such as those following a vegetarian or vegan diet, as they often contain fewer animal-based ingredients. Therefore, the growing demand led manufacturers to launch plant-based products in order to cater to consumer’s dietary preferences. For instance, in November 2020, Tyson Foods, Inc., an American multinational food corporation, launched various plant-based snacks and products, including nachos, under its plant-based protein brand, Raised & Rooted.

The fried segment is expected to grow significantly over the forecast period owing to their satisfying crunch and versatility. Fried nachos also serve as a foundation for various nacho dishes and are paired with a range of dips, making them a favorite choice for dipping in salsas, queso, and others.

Analysis by Distribution Channel

Based on distribution channel, the market is fragmented into B2C and B2B.

The B2C channel is expected to hold a major share of the global market. The B2C channel includes supermarkets/hypermarkets, convenience stores, online retail, and others. The supermarkets/hypermarkets segment is expected to hold a major share of the global market. Supermarkets provide consumers with a convenient and easily accessible location to purchase products such as nachos. Such markets often stock diverse flavored nachos, allowing consumers to personalize their preferences, which helps boost product sales.

The online segment is expected to grow significantly over the forecast period. Online shopping offers convenience, allowing consumers to order and deliver products to their doorstep without leaving their homes. Moreover, the proliferation of smartphones and internet access has made it easier for consumers to browse products such as nachos from their favorite brands.

The B2B segment is expected to be the fastest-growing segment in the global market. The B2B channel includes HoReCa (Hotels, Restaurants, and Cafés). Nachos can be customized with a wide range of toppings and flavors, making them a versatile option for chefs and restaurateurs. The trend toward casual dining experiences has led to increased orders for shareable snacks such as nachos. As consumers seek relaxed dining environments, nachos serve as an ideal choice for groups, driving their popularity in the HoReCa sector.

Analysis by Region

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By region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America is expected to hold a major share of the global nachos market. Nachos have a long-standing tradition in North America and are enjoyed in the U.S., Canada, and Mexico. The trend toward snacking and on-the-go consumption has further contributed to the enduring demand for nachos in the region.

The Europe market is expected to grow significantly over the forecast period, reflecting the increasing popularity of nachos as a regional snack and appetizer option. Like other parts of the world, Europe has also witnessed a shift toward the snacking culture. Consumers seek convenient and satisfying snack options, making nachos an appealing choice.

Key Players Covered

• Frito-Lay Inc. (U.S.)


• Orenda Foods Pvt. Ltd (India)


• Emyth Inc (U.S.)


• Conagra Brands Inc (U.S.)


• Pringles S.A.R.L. (U.S.)


• Cornitos (India)


• General Mills Inc (U.S.)


• The Kellogg's Company (U.S.)


• Campbell Soup Company (U.S.)


• Nacho King! (Philippines)

Key Industry Developments

• In July 2023, PepsiCo, a multinational conglomerate, opened its fifth production plant in Poland. The new facility would be used to produce potato chips and Doritos nachos.