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The usage of nail art printer is becoming a trend as large number of people are increasingly attracted to the product capability to help achieve the exact nail designs and color of their choice. Reduce the time spend on nail art, help to match a certain theme for various events, and provide cost-efficiency are the positive attributes of the usage of the product. The rising adoption of high and unique fashion sense among the global youth population is estimated to play a vital role for the growing usage of the product. Furthermore, the growing manufacturing of innovative products which is not able to print only nail artwork but also various other types of object act as an opportunity for market growth. For instance, Daphne comes up with a multi-function Digital Printing Machine printer which has the ability to print nail art and also has multiple functionalities for printing on balls, phones, and various other objects.
The increasing number of employed women is resulting in escalating spending made on grooming products including nail enhancement products act as a driving factor for the market growth. For instance, according to the Trading Economics data issued, is stating that the employment rate of women in Germany is 46.32 percent in 2020 and 50.61 percent in the United Kingdom in 2019. Furthermore, the rising popularity of the usage of the product among beauty salons around the world has a positive impact on market growth. Additionally, the escalating usage of the nail enhancement product especially on special occasions and festive seasons is likely to fuel the demand for the nail art printer.
Nevertheless, the lack of awareness of the availability of the product by a large number of people especially South Africa and others is hampering the market growth.
Key Market Driver -
The rising growth of female working clss population is acting as a driving factor for the market growth.
Key Market Restraint -
The lack of awareness of the product by large number of people act as a restraining factor for the market growth.
Guangzhou Taiji Electronic Co., Ltd., Amy Beauty Equipment, Shenzhen Tuoshi Network Communications Co., Ltd., Funai Electric Co., Ltd., Yinghe Electronic Instruments Co., Ltd. are the key companies operating in the Nail Art Printer market.
The nail art market is segmented into by product type, application, distribution channel, and geography.
On the basis of product type, the market is bifurcated into stamping printer and built-in computer printer. Stamping pinter is estimated to be the larger market shareholder owing to the product being at a reasonable price range it is often chosen for the use in household as well as in commercial places as compared to a built-in computer printer.
Based on application, the market is divided into commercial and residential. The commercial segment is projected the greater market shareholder on an account of most people prefer the service provided by the commercial places as it is considered to be of better quality.
By distribution channels, the market is divided into e-commerce stores and retail store. Retail store is anticipated to be the leading market due to most products sold on the e-commerce platform requires a longer time to reach to the consumer's location. Additionally, the extended process of return or replacement of the product in case of damage makes the retail store more desirable
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Europe is expected to be the prominent market shareholder and is estimated to continue throughout the forecast period of 2020-2027. The booming growth of the cosmetic industry in this region is projected to have a significant contribution for the growing consumption of nail art printer. For instance, according to the data issued by the European Cosmetic Industry Report 2019, is proclaiming that the European cosmetic market is estimated to be valued at USD 92.69 billion. Furthermore, the rising number of various fashion events such as Paris Fashion The British Fashion Council event, and Berlin Fashion Week promoting various types of fashion, nail care, and enrichment products is anticipated to increase the demand.
North America is projected to display a vital presence in the nail art printer owing to the nail salon industry increasingly employing more workers indicating that large number of people are preferring nail services including nail art print. For instance, according to the data issued,by UCLA Labor Center on ’Study of Nail Salon Workers and Industry in United States’, is stating that in 2018 the United States is estimated to possess between 126,300 to 212,519 nail salon workers. The rising popularity of children’s fashion shows of this region such as Fll Kids Fashion, the United States Child Beauty Pageant, and others is helping to boost the demand.
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