Natural Fragrance Market Size, Share & Industry Analysis, By Ingredient (Essential Oils, Natural Extracts), By Type of Scent (Top note, Middle Note, Base Note), By Application (Fine Fragrances, Personal Care & Cosmetics, Household Care) Others and Regional Forecast, 2024-2032

The global natural fragrance market size is expected to gain momentum in the coming years on account of the changing lifestyle and consumer preference for light and organic products. Natural Fragrance is a perfume imparted using natural and organic sources found in the environment. Human body uses the aromatic molecules in these natural fragrances either by sensing it through olfactory system or by absorption through the skin. These fragrances have healthy demand from the consumers due to the rising awareness on usage of natural fragrances over synthetic fragrances and low toxicity of these compounds. Essential oils and extracts (natural) are the major sources used to impart natural fragrances to the substrates and perfumes. Many of the natural fragrances are rare to find and thus are more valuable as compared to the synthetic fragrances.

The demand for natural fragrances is continuously increasing, strongly based by the health benefits and long lasting fragrances offered by the natural fragrances over synthetic fragrances. Also, some of the rare natural fragrances such as earth fragrance and musks extracted fragrances have strong demand and healthy adoption in premium range of perfumes. This drives the market for natural fragrances.

Key Market Driver -

Increasing demand for natural ingredients in fragrances from the end-users across the world to boost the demand for natural fragrances.

Key Market Restraint -

Strong presence of counterfeit and identical synthetic fragrances in the market restricts the growth.

However, the strong presence of counterfeit synthetic fragrances greatly hampers the market growth. Moreover, these synthetic fragrances are easy to manufacture and are quite inexpensive as compared to the natural fragrances. But, premium perfume brands using natural fragrances have to certify its products by the competent authorities to confirming the authenticity of the natural ingredients used. This helps the customers to have faith in the premium brands and increase adoption of natural fragrances as well.

Market Segmentation:

On the basis of ingredients, the natural fragrance market is segmented into essential oils and natural extracts. Based on the type of scent, the natural fragrance market is classified into top note, middle note and base note. On the basis of application, the market is classified as fine fragrances, personal care & cosmetics and household care.  

From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Key Players Covered:

The global natural fragrance market is highly fragmented with large number of key players operating in the market. Some of the prominent manufacturers in the global natural fragrance industry include- Royal Aroma, Givaudan SA, Alpha Aromatics, Firmenich SA, BMV Fragrances Pvt. Ltd., Agilex Fragrances, Fine Fragrances Pvt. Ltd., Lebermuth, Inc., Fragrance Oils (International) Limited, Multiflora, MJ Biopharm Pvt. Ltd, Ogawa & Co.Ltd., Carmi Flavor & Fragrance Co., Inc., Robertet SA, Symrise and others.

Key Insights

• New Advancements in Production Technologies


• Key Trends in the natural fragrance market


• New Product Launches, Expansions, Key Players


• Regulatory Landscape in natural fragrance industry


• Porters Five Forces Analysis

Regional Analysis:

On a geographical basis, the natural fragrance market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Europe dominates the consumption of natural fragrance in the global market due to the strong demand and consumer preferences in the region. Besides, the climatic conditions in the region prevails the growth of high quality natural ingredients along with technological advancement enables the manufacturers to produce premium and trustworthy natural fragrance that have healthy demand in the local as well as global markets.

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North America accounts for the second largest share in the global natural fragrance market. The presence of premium customers in the region create healthy growth opportunities for the market. Asia-Pacific is poised to be the fastest growing market in the natural fragrances market. Rise in income and increased exposure of premium fragrance brands to the consumers in the region have created lucrative growth opportunities. Middle East & Africa is also one of the largest and fastest growing market for natural fragrances. However, the political turbulence in the region may undermine the market growth over the forecast period.  Brazil and Mexico drive the natural fragrance market in the Latin America region. Emerging economies such as Chile in the region is expected to help expand the market in the region. Economic and political instability in Latin America is likely to restrict the market growth over the forecast period.

Natural Fragrance Market Segmentation

Natural Fragrance Industrial Developments

• November, 2019, – Givaudan, a manufacturer of wide range fragrances, announced the acquisition of US based flavour, Fragrance and Specialty Ingredients company- Ungerer & Company.


• September, 2019, – Firmenich S.A., a Switzerland based premium fragrance and ingredients manufacturer, announced the acquisition of minority stake of 17% in the France based natural ingredient company Robertet.