Nicotine Gum Market Size, Share & Industry Analysis, By Type (2mg, 4mg, and 6mg), Distribution Channel (Supermarkets & Hypermarkets, Pharmacy, and Online Channels), and Regional Forecast, 2024-2032

The global nicotine gum market size was valued at USD 1.63 billion in 2023 and is projected to grow from USD 1.70 billion in 2024 to USD 2.55 billion by 2032, exhibiting a CAGR of 5.1% during the forecast period (2024-2032). North America dominated the nicotine gum market with a market share of 41.47% in 2023. Moreover, the nicotine gum market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 726.92 million by 2032, driven by expansion in the percentage of health consciousness consumers and presence of significant brands in the country.

The global COVID-19 pandemic has been unprecedented and staggering, with the experiencing lower than anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of 4.19% in 2020 compared to 2019.

Nicotine replacement therapies are intended for short-term use to help smokers quit.  Tobacco-free nicotine gum products have emerged as products with reduced risk compared to cigarettes and other tobacco products. The health risks associated with smoking, including its strong association with lung and cardiovascular diseases, are widely known. Many different approaches, including alternative products, have been developed to help smokers quit. Nicotine replacement therapy (NRT), first reported in the form of chewing gum, was found to be effective in preventing or reducing some symptoms associated with smoking cessation. Currently administered as a medication, NRT is designed as a short-term intervention to help an individual transition from tobacco to complete abstinence by replacing the nicotine provided by cigarettes. These products can increase quit success rates by 50 to 60% in motivated smokers.

Nicotine gum is an FDA-approved medicine that aids people in quitting smoking. It can be used every 2 hours to prevent withdrawal symptoms, or it may be used as needed for stronger cravings when used in a mixture with a nicotine patch. Moreover, the product is in a class of medicines named smoking cessation aids. It is a kind of flavored chewing gum that releases nicotine, further released into the smoker's bloodstream through the mouth's lining, ultimately suppressing the craving for nicotine in a smoking person.

Nicotine Gum Market Trends

Rising Health Awareness and Shift Toward a Healthy Lifestyle to Foster Market Growth

There has been a considerable rise in government focus to decrease smoking rates. Governments across all regions embrace broad approaches to control tobacco consumption, including a range of actions which includes a ban on tobacco promotion and advertising. It includes sustainably increasing tobacco taxation combined with measures to curb smuggling may constraint smoking in the workplace and public places. Continuing further, large, fierce health warnings on tobacco-based products; regulation of tobacco to standards, and smoking cessation, and promotion of anti-smoking campaigns are such measures that have boosted consumers' search for options to lower tobacco consumption, propelling the demand for market growth.

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Nicotine Gum Market Growth Factors

Promotion of Anti-Smoking Campaigns to Drive Industry Progress

This market is driven by factors such as rising urbanization, product innovations such as the development of nicotine products (gums), and extensive research and development activities. Various government and non-government organizations such as NGOs across both the emerging and developed nations promote the utilization of smoking cessation products, such as nicotine gums and other nicotine replacement products, to assist individuals, particularly youth, with tobacco addiction. Numerous key players reinforce anti-smoking campaigns and regularly launch smoking cessation items such as gums, lozenges, and others. Combining these products and effective quit programs surges the chances of quitting smoking among inhabitants.

Increasing Prevalence of Illness to Bolster Market Progress

The growing awareness regarding the health hazards associated with smoking has resulted in a rise in the number of people trying to discontinue smoking, which is the major factor driving the market growth rate. Moreover, the market has witnessed a substantial increase in demand from rehab clinics and medical institutions for nicotine cessation in developed and developing countries across the globe. Moreover, the market is fuelled mainly by the growing prevalence of certain illnesses such as lung cancer, cardiac diseases, and respiratory disorders. It, in effect, is caused by increasing tobacco use in distinguished ways that place a substantial strain on public safety across the globe. These factors may incite the nicotine gum market growth.

RESTRAINING FACTORS

Side Effects of Nicotine Gum to Impede Market Growth

The products used in nicotine gum have some common side effects, including increased blood pressure, fast heart rate, dizziness, insomnia, irritability, loss of appetite, indigestion, heartburn, vomiting, and hiccups. In addition to this, it triggers nausea and abdominal distress if it is chewed often and for a longer period. Furthermore, it also causes indigestion and flatulence in some people. Therefore, such factors are expected to hinder the growth of the market over the forecast period.

Nicotine Gum Market Segmentation Analysis

By Type Analysis

2MG Holds Largest Market Share Owing to its Easy Availability

The 2MG segment holds the most significant market share since it is helpful for light smoke person who smokes less than 25 cigarettes per day. Furthermore, the easy availability of 2 MG nicotine gums in several other flavors attracts the potential user, which, in turn, is expected to drive the demand over the forecast period. Nicorette 2 MG gum reduces and controls craving and nicotine withdrawal symptoms related to tobacco dependence. It is suggested to help smokers who wish to quit or lower before quitting, aid smokers who are unwilling or incapable of quitting, and as a safer alternative to smoking for smokers and those around them.

By Distribution Channel Analysis

Pharmacy Sector to hold Largest Market Share Owing to Consumer Preference to Buy at Nearby Stores

Pharmacy holds the largest share in the market since it offers a good assurance of product standards and consumer trust. In most countries, sales of nicotine gum and other nicotine replacement products are restricted to pharmacy shops. Sales and marketing of these products are expected to increase in the forecast years, with general practitioners and well-trained pharmacists in the shops.

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The online store's segment is projected to witness the fastest growth over the forecast period. The flexibility, convenience, and comfort offered by the online purchase of medications is a significant factor fuelling the market segment. Additionally, the discounts offered by online retail pharmacies are projected to drive the growth.

REGIONAL INSIGHTS

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North America to Dominate the Market Owing to Rising Health Consciousness Consumers

North America has undergone an expansion in the percentage of health consciousness consumers reinforced by campaigns and government initiatives propelling the market's growth in the region. Moreover, the region has the presence of significant brands focusing on innovations in products to capture the increasing demand and attain a competitive advantage in the market. For instance, in May 2019, Nicorette launched a nicotine gum product coated with ice mint lozenge for a smoother texture. Therefore, such factors are projected to boost the nicotine gum market share during the study period.

The European Market also holds a significant share due to increasing nicotine product sales in countries such as the U.K., Germany, Italy, and France, among others. Moreover, the government in the region is strongly focusing on implementing strategies for quitting smoking.

Asia Pacific region is anticipated to be the fastest-growing regional market over the forecast period. This factor is attributable to the growing demand for such innovative products, rising competition between the big tobacco companies, and increasing market opportunities, specifically in Japan, which drives the market extremely dynamic. Furthermore, strict regulations formulated in India and China against smoking are anticipated to drive the demand for increased adoption of replacement products such as gums.

List of Key Companies in Nicotine Gum Market

Companies to Focusing on Growth in their Production Capacity to Satisfy Global Demand

Major players operating in the global market include Johnson & Johnson, Novartis AG, ITC Limited, British American Tobacco, GlaxoSmithKline plc, Reynolds American Inc, Perrigo Company plc, Trumac Healthcare, Cipla Inc., Alkalon A/S, Alchem International Pvt. Ltd., Fertin Pharma, among others.

LIST OF KEY COMPANIES PROFILED:

• GlaxoSmithKline plc (U.K.)


• Johnson & Johnson (U.S.)


• Novartis Consumer Health (Germany)


• ITC Limited (India)


• Cipla Health Limited (India)


• Perrigo Company Plc (Ireland)


• Fertin Pharma (Denmark)


• Alchem International (India)


• Revolymer (U.K.)

KEY INDUSTRY DEVELOPMENTS:

• August 2023: Gen Z pimple brand “Starface” started a new company, “blip,” to sell nicotine gum and lozenges. Blip delivers its NRTs (Nicotine Replacement Therapy) not only to online customers but also via select CVS stores across the U.S. The innovative retro-packaged products are mainly targeting the millennial consumers. 


• July 2021: Philip Morris International acquired Fertin Pharma. The company, Fertin Pharma, develops and produces pharmaceutical and well-being products based on oral and intra-oral delivery systems.


• January 2020: The Manitoba government, in a move to offer free treatment and products to consumers who want to quit smoking, partnered with a major pharmacy chain in the province.  This partnership aimed at quitting the habit of 12% of people who registered for the program.


• May 2019: Nicorette launched a nicotine gum product coated with ice mint lozenge for a smoother texture. The coating aids in providing a punch of minty flavor with a smoother texture than other nicotine lozenges that can sometimes be chalky.

REPORT COVERAGE

An Infographic Representation of Nicotine Gum Market

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The global nicotine gum market research report provides a detailed analysis of the market. It focuses on key aspects such as leading companies, types, and leading product distribution channels. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the market's growth over recent years.

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Report Scope & Segmentation