North America Baby Bottle Market Size, Share & COVID-19 Impact Analysis, By Type (Angle-neck Bottles, Vented Bottles, Wide-mouth Bottles, and Others), By Material (Plastic, Stainless Steel, Glass, and Silicone), By Distribution Channel (Online and Offline), and Country Forecast, 2023-2030

The North America baby bottle market size was valued at USD 285.84 million in 2022 and is projected to grow from USD 294.10 million in 2023 to USD 387.56 million by 2030, exhibiting a CAGR of 4.02% during the forecast period.

People commonly use bottles for their children’s daily purpose milk feeding activities. Such products are available in different shapes, colors, and sizes across the market. Use of anti-colic bottles by the children in their regular milk consumption activity helps them avoid intestinal pain & colic problems. This has pushed the associated companies to introduce various anti-colic feeding items in the market to cater to such consumer needs. For instance, in February 2020, NUK, a prominent child products brand of a parent company Newell Brands Inc., introduced NUK Smooth Flow, an anti-colic feeding bottle, to offer a colic and BPA-free baby bottle feeding experience to the U.S. population.

COVID-19 IMPACT

Shortage of Infant Milk Formulas During COVID-19 Pandemic to Impact Growth

Shortage of specialized milk formulas designed for infants and toddlers due to the beverages industry-related supply chain disruption during the COVID-19 pandemic has severely lowered the worldwide demand for baby bottled products. As per the data published by the American Progress Organization, in May 2022, 43% of the formula products were out-of-stock in the U.S.

In addition, during the pandemic, Abbott Laboratories, Nestle S.A., and other formula producers have increased their milk formula product prices to strengthen their net revenues from such products. This aspect has further lowered the consumption of formula bottles among middle-income population groups worldwide. For instance, Mead Johnson & Company, LLC., a Reckitt Benckiser Group plc.-owned American formula producer reported an increase in its product prices due to rise in the cost of formula ingredients by 60% in 2022.

LATEST TRENDS

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Rising Popularity of Sustainably-made Baby Feeding Bottles is a Prominent Trend

Polycarbonate-based baby feeding bottle products consist of Bisphenol-A (BPA), a harmful material that contaminates milk formula in such bottles. Therefore, people preferably use BPA free baby feeding bottles to avoid milk contamination issues. Also, companies are introducing baby feeding items made of sustainable materials such as silicone, metal, and others to avoid such problems on the consumers’ side. For instance, in October 2020, Nanobebe U.S. Ltd., a U.S.-based baby products company, introduced ‘Flexy Silicone Baby Bottle,’ a sustainable product in the U.S.

Moreover, the growing parental population’s preference toward feeding packed infant formulas to their babies will surge the demand for feeding bottles globally.

DRIVING FACTORS

Rising Parental Spending on Child Care Items to Drive Market Growth

Rising parental spending on the childcare items such as food & feeding items, hygiene products, toys, clothing, and others is primarily driving the revenues from baby feeding bottle products.

Besides, such products are widely used in commercial settings such as schools, hospitals, and child care centers. Therefore, the significant presence of infrastructural facilities such as daycare centers and child hospitals in the region further drives the consumption rate of such products in such settings. According to the data presented by the ChildCare Aware of America Organization, as of 2020, there were 2,486 licensed child daycare centers in Alabama, U.S. In addition, as per the U.S. Bureau of Labor Statistics (LBS), in 2021, nearly 6,400 openings of preschools and daycare centers were there in the U.S.

Increasing Pediatrician’s Focus Toward Child Care Education to Support Market Growth

Increasing pediatricians’ focus on educating parents regarding healthy children and healthy food feeding habits and napping will fuel the demand for different kinds of baby care products. In April 2021, the American Academy of Pediatrics (AAP), an American pediatrics association, launched ‘CallYourPediatrician Campaign Toolkit,’ a campaign to increase awareness regarding child care among Americans. This will fuel the North America baby bottle market growth and yield the consumption rate of such products among the U.S. population.

RESTRAINING FACTORS

Indigestion Problems due to Over Usage of Bottle-feeding Among Infants to Limit Market Growth

During bottle-feeding, infants usually swallow air inside their mouth, which causes food indigestion and colic problems among them. This is expected to limit the demand for such products among women. Besides, massive competition from the local and unorganized industry players is expected to hamper the prominent companies' business growth, thereby inhibiting the market growth.

SEGMENTATION

By Type Analysis

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Wide-Mouth Bottles Segment Holds a Major Share of the Market Owing to Flexibility in its Usage

By type, the market is segmented into angle-neck bottles, vented bottles, wide-mouth bottles, and others.

The wide-mouth bottles segment holds a significant share of the market as users can quickly fill up instant infant formula inside it and manage the temperature of the procedure contained in it. Additionally, parents can reduce nipple confusion in their babies during feeding due to the wide-mouth shape of such products. This will ease the segment in its further growth.

The vented bottles segment is expected to grow faster for the market as such products can strongly prevent infants from sucking air bubbles through such bottles during drinking. This essentially helps parents in avoiding colic problems among their infants. Additionally, shifting consumers' demand for premium-quality vented baby feeding bottles further drives segmental growth.

Angle-neck bottles can effectively help mothers comfortably shift their baby from breastfeeding to bottle-feeding activities. The angle-neck bottles segment is likely to grow at a considerable rate owing to its advantage over other types. The others segments include various products such as disposable liner bottles and standard bottles. The others segment is primarily driven by the cost-effectiveness of such items over different types.

By Material Analysis

Plastic Segment Holds a Major Market Share Owing to Its Cost-Effectiveness over Other Material Types

Based on material, the market is segmented into plastic, stainless steel, glass, and silicone.

The plastic segment holds a significant market share owing to its cost-effectiveness and lightweight nature over other material types. Additionally, shifting consumer trends toward recycled plastic baby feeding bottles will likely ease future segmental growth.

The silicone segment is expected to grow significantly due to the regular introduction of silicone-based feeding items by the region's companies. This is likely to catch peoples’ attention toward buying such items thereby driving segmental growth. For instance, in October 2020, Nanobebe expanded its childcare products range by introducing flexy silicone baby feeding bottles for newborns’ milk-feeding activities in the U.S. market. Additionally, easy cleaning and reusability of such items will further help the segment grow.

The higher durability and toughness of the stainless steel-based bottles primarily support the growth of the stainless steel segment. Also, increasing consumer awareness regarding the availability of shock-proof, ergonomically designed glass bottles is fueling the glass segment's growth.

By Distribution Channel Analysis

Largest Share of the Offline Segment is Attributed to the Wide Availability of Baby Products in a Single Place

The market is segmented into offline and online by distribution channel.

The offline segment holds a major market share as users can purchase various daily purpose child care items such as food, toys, and others at a single place in such stores. Additionally, people prefer to shop for such items from physical stores as they can get product knowledge in person in these stores. This results in more significant revenues from the offline segment.

Shifting consumer trends toward consumer goods' online shopping activities primarily drives online segmental growth across the North America and Asia Pacific regions. Additionally, increasing the provision of discounts and coupons by online child products retailers is likely to fuel the demand for child products from these stores.

COUNTRY INSIGHTS

The U.S. market was valued at USD 231.15 million in 2022. The U.S. is expected to hold a major North America baby bottle market share due to the presence of prominent companies such as Munchkin Inc., Newell Brands Inc., Handi-Craft Company, and others in the country. This will ease the supply of such products to the population, supporting the country's market growth. Moreover, increased consumer awareness toward using BPA-free feeding bottle products is likely to fuel the demand for sustainably-made feeding items, thereby driving the country's market growth.

Nowadays, parents mainly prefer subscription box-based services to regularly receive the required number of baby products for their daily childcare needs. The growing popularity of such services among the Canadian population primarily drives the Canada market growth. Moreover, rising parental spending on childcare items is further fueling product revenues in Canada. According to the data presented by the Department of Statistics, the Government of Canada, Canadian families’ spending on childcare reached USD 3,688.29 billion in 2020.

The Mexico market is primarily driven by the growing trends of consuming sugar-sweetened beverages such as milk formulas, juices, and others among the Mexican toddler population. This will ease the consumption rate of feeding items among such people, thereby driving the Mexico market growth.

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Moreover, students widely use water bottles in schools for their regular drinking needs. Therefore, the presence of many preschool students results in considerable product revenues from Mexico. According to the data presented by the Organization for Economic Co-operation and Development (OECD), in 2020, nearly 71% of babies between the ages of 3-5 years enrolled in childhood education programs in Mexico.

KEY INDUSTRY PLAYERS

Product Launch is a Prominent Strategy Adopted by Key Companies to Grow their Business

Prominent companies, such as Newell Brands Inc., Munchkins, Inc., PIGEON CORPORATION, and others, focus on expanding their business across international markets. Additionally, they regularly introduce eco-friendly feeding bottles to cater to varied consumer demands for sustainably-made consumer goods. For instance, in October 2020, Lifefactory, a U.S. brand of a parent company Thermos LLC launched a recyclable, stainless steel material-based vacuum insulated, wide-neck baby bottle in Schaumburg, U.S.

LIST OF KEY COMPANIES PROFILED:

• Munchkin, Inc. (U.S.)


• PIGEON CORPORATION (Japan)


• Mayborn Group Limited (U.K.)


• Babisil International Ltd. (Hong Kong)


• Handi-Craft Company (U.S.)


• Newell Brands Inc. (U.S.)


• Koninklijke Philips N.V. (Netherlands)


• Comotomo Inc. (U.S.)


• Kiinde LLC (U.S.)


• Pacific baby Incorporated (U.S.)


• GoodBaby International Holdings Ltd. (China)

KEY INDUSTRY DEVELOPMENTS:

• March 2023 - Ember Technologies, Inc. launched a temperature control technology-based baby bottle system in the U.S. The product is designed with a patented technology control platform that enables mothers to create a perfectly warm milk formula for their babies.


• November 2022 - Perigo Company invested USD 60 million to expand its gateway’s infant formula production capacity to 36 million pounds per year, requiring more than 100 million 8-ounce baby bottles in the U.S. This company’s efforts could support product demand in the U.S.


• April 2021 - Chicco launched an advanced patented technology-based ChiccoDUO baby bottle with a hybrid design of micro-thin premium nvinci-glass material and a plastic shield for enhanced milk formula protection.


• November 2020 – goPuff, a digital delivery services company, acquired BevMo Corporation, a beverage products business, to deliver wine and baby bottles to millions of population across Arizona, California, and Washington, U.S. 


• June 2020 – Edison National Inc., a South Korean childcare products company, launched Mother-K, a line of childcare products such as feeding bottles, diapers, wipes, and others in the U.S.

REPORT COVERAGE

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The market research report provides a detailed analysis of the market and focuses on crucial aspects such as competitive landscape, type, material, and distribution channels. Besides this, it offers insights into various market trends and highlights vital industry developments. In addition to these mentioned factors, the report provides several other factors that have contributed to the growth of the market in recent years.

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