North America Dashboard Camera Market Size, Share & COVID-19 Impact Analysis, By Technology Type (Basic, Advanced, and Smart), By Channel Type (Single and Dual), By Vehicle Type (Passenger Cars and Commercial Vehicles), and Regional Forecast, 2023-2030

North America is the second largest region in the global dashboard camera market. It is projected to grow at a CAGR of 27.1% during the forecast period. The North America dashboard camera market size is projected to grow from USD 0.07 billion in 2022 to USD 0.42 billion by 2030.

Dashboard cameras are gaining significant traction in the U.S., Canada, and Mexico markets owing to their widespread applications. These cameras are increasingly installed on cars, vans, ambulances, corporate fleets, trucks, and instructor vehicles as drivers resort to devices to provide video evidence for insurance claims or in case of any accidents. With the help of dash cam, insurers can monitor a driver's overall driving performance and behavior while settling insurance claims. Dashcam has proven to be a valuable device in helping police track down drivers who may have left the scene of an accident. Moreover, the growing demand for autonomous vehicles is expected to increase the adoption of these cameras.

The development of AI-driven technology or autonomous vehicles requires a vast volume of the video data set, taken from all modes of driving scenarios, to train the A.I. systems to accurately recognize stationary objects, pedestrians, other vehicles, and others. For instance, in May 2021, Tesla enabled the in-car camera in its Model Y and Model 3 vehicles to monitor drivers when its autopilot Advanced Driver Assistance System (ADAS) is being used.

LATEST TRENDS

Growing Demand for Dual Channel Dashboard Cameras will Propel the Market Growth

The demand for dual-channel dashboard cameras that can record both front and rear footage is growing rapidly around the globe. Such advanced cameras are equipped with features including full H.D. video recording, cloud synchronization, drowsiness monitoring, forward collision warning, and GPS route optimization. For instance, in January 2020, Garmin International, Inc., introduced the Garmin Dash Cam Tandem. Its first dual-lens dash camera offers drivers complete video coverage of their surroundings with the support of two 180-degree field-of-view lenses that record in tandem day and night. The dash cam's high-definition 1440p front-facing camera lens can capture footage showing critical vehicle details, while the interior lens with night vision can record all driver and passenger interaction, even in the dark.

DRIVING FACTORS

Increasing Number of Vehicle Thefts and Accidental Fatalities will Increase the Adoption of Dashboard Cameras in the Region 

The rising number of vehicle thefts and growing concerns for safe driving will support the demand for dash cams over the forecast period. As per the Toronto Police Service data, auto thefts ranked the second most prevalent crime in the city, jumping up to 9,439 incidents in 2022 from 6,518 in 2021.

Furthermore, an increase in demand for supervision of commercial vehicles by fleet managers to drive the market growth. For instance, in July 2022, Fleet Complete, a Toronto-based company, launched F.C. Vision 3.0, a smart-connected fleet dashcam featuring road-facing and optional cab-facing cameras with AI-based Advanced Driver Assistance Systems (ADAS) and Driver Monitoring System (DMS). The smart connected fleet dashcam is designed to protect their mobile staff on the road and to reduce fraudulent insurance claims in case of a collision if the driver is not at fault.

RESTRAINING FACTORS

Rise in Data Breaches May Restrain the North America Dashboard Camera Market Growth

The emergence of connected cars and advanced driver assistance systems have significantly improved the overall driving experience and have made vehicle driving more secure than any time before. However, the more our society becomes connected using technology, the more cybersecurity concern it attracts. Cybersecurity experts continuously mention the various privacy concerns occurring due to the installation of these cameras in public media. Many security vulnerabilities have been pointed out by experts in the past that may lead to user data breaches and cyberattacks.

A few car manufacturers such as Tesla, voluntarily erase such personal data from vehicle storage. However, sometimes, users' negligence may also lead to a private data breach. For instance, in 2020 a hacker could retrieve significant personal data from Tesla auto parts that he purchased from eBay.

KEY INDUSTRY PLAYERS

In terms of the competitive landscape, Garmin Ltd., Honeywell International, Waylens Inc., and L.G. Innotek are the key players in the North American market, owing to wide product offerings and growing investment in R&D activities for the acceleration of product launches over the forecast period.

Other prominent players such as Nextbase, Xiaomi, Koninklijke Philips N.V., and Aptiv are also leading the market owing to their robust distribution network coupled with a diverse product portfolio, which includes smart dashboard cameras. Other major players are Panasonic Corporation, Waylens Inc., and others. These companies are emphasizing on strengthening their product portfolio and distribution network through organic and inorganic market growth strategies to increase the North America dashboard camera market share.

LIST OF KEY COMPANIES PROFILED:

• Honeywell International Inc. (U.S.)


• Panasonic Corporation (Japan)


• Garmin Ltd. (U.S.)


• Koninklijke Philips N.V. (Netherlands)


• DOD Tech. (Taiwan)


• Waylens Inc. (U.S.)


• TĒGO Automotive Products (U.S.)


• Samsara Inc. (U.S.)


• BrickHouse Security (U.S.)


• Geotab (Canada)

KEY INDUSTRY DEVELOPMENTS:

• January 2023: Ring, one of the market leaders in security cameras, launched a dual-facing new car cam, that attaches to vehicles to provide a comprehensive safety solution. These cameras record while the car is in motion and when it is parked and turned off to keep a constant eye on things. The device is equipped with sensors to detect changes both near the vehicle and inside it.


• August 2019: California-based company, FleetUp, offered a video telematics bundle that includes a 360-degree dashcam from Waylens that integrates into the company's fleet management solution. The camera will bring footage from various angles into the FleetUp dashboard so that fleet managers can view it. The camera also provides driver-facing views.

REPORT COVERAGE

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This market research report provides a detailed market analysis. The report offers an automotive application type market analysis and focuses on key aspects such as leading companies, product/service types, and leading product applications. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the market's growth in recent years.

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