Nutrition Powder Market Size, Share & Industry Analysis, By Product Type (Casein Protein, Brown Rice Protein, Mixed Plant Proteins, Egg Protein, Whey Protein, Pea Protein, Hemp Protein), By Application (Ready-to-cook, Snacks, Others), By Distribution Channel (Online Stores, Convenience stores, Drug and Speciality Stores, Supermarkets/Hypermarkets, Institutional Sales) Others and Regional Forecast, 2024-2032

The global nutrition powder market is projected to witness a rise during the forecast years, due to increasing disposable income of many individuals and increasing awareness among the sportsperson and athletes regarding the health benefits of consuming nutrition powder. The key factors such as a healthy living lifestyle and increase in spending power are projected to contribute to nutrition powder market growth in the forthcoming years.

Key market players operating in the global nutrition powder market are focusing on launching new products to maintain their prominence in the market. PepsiCo, Inc. (U.S.), Herbalife Nutrition (U.S.), GlaxoSmithKline PLC (U.K.) are some of the key players operating in the global nutrition powder market.

Nutrition powder is one of the most popular dietary supplement that helps in building muscle. The product is a necessary macronutrient that helps in repairing tissue, making hormones and enzymes. Consumption of nutrition powder helps in losing the weight and toning the muscles. Nutrition powder is available in two types such as plant-based powders and dairy-based powders.

Key Market Driver -

Increasing awareness regarding health and wellness products offered by the product is expected to drive the market growth

Key Market Restraint -

High cost of the nutrition powder is expected to hamper the market growth.

The rising number of fitness clubs and also the club members and increasing obese population globally which is expected to boost the demand for nutrition powder market in the forthcoming years. Increasing use of supplements for weight reduction as they are budget-friendly and increasing E-Commerce sales is expected to fuel the growth of nutrition powder demand. In addition, convenience for sportspersons and gym boys as nutrition powder helps for keeping the body healthy for the entire day is one of the factors that drive the market growth. An increasing number of recreational consumers and changing standard of living of many individuals are expected to drive the growth of nutrition powder market.

However, lack of awareness of these products among developing countries is one of the major factors expected to hamper the growth of the nutrition powder market. In addition, the availability of cheap and counterfeit products is the other factor that hampers the growth of the global nutrition powder market.

Key Players Covered:

Some of the key companies that are present in the global nutrition powder market are Purenutrition (India), InnovoPro Ltd. (Israel), PepsiCo, Inc. (U.S.),  CytoSport Inc. (U.S.), Blue Diamond Growers (U.S.), GlaxoSmithKline PLC (U.K.), PowerBar Europe GmbH. (Europe), Atlantic Multipower UK Limited (U.K.), Herbalife Nutrition (U.S.), GNC Holdings Inc. (U.S.) are among the other nutrition powder producers.

By product type, the global nutrition powder market has been segmented into pea protein, casein protein, egg protein, whey protein, hemp protein, mixed plant protein, brown rice protein. The demand for whey protein is projected to be high during the forecast period as it contains many nutrients along with potent biological effects.

On the basis of the distribution channel, the global nutrition powder market has been segmented into supermarkets, convenience stores speciality stores, hypermarkets, fitness institutions, and online stores. The distribution channel of nutrition powder in online is projected to be the highest during the forecast years, due to rising number of internet users and lots of options to choose.

Regional Analysis:

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North America, followed by North America is projected to witness a significant rise during the forecast period, owing to increasing adoption of the product such as sports drinks, Iso among many recreational users across the region. An increasing number of sportspersons and bodybuilders, coupled with increasing consumption of nutritive and healthy products in the region is expected to further propel the growth of the nutrition powder market. Asia Pacific is expected to dominate the global nutrition powder market, during the forecast years, due to the growing population in prominent Asian countries, such as Japan, and India.

Segmentation 

Key Industry Developments

• In February 2019, InnovoPro Ltd. Launched vegan chickpea protein powder


• In April 2019, PepsiCo, Inc. acquired CytoSport Inc. business from Hormel Foods Corp. The transaction includes the Muscle Milk and Evolve sports nutrition brands


• In July 2018, Blue Diamond launched almond protein powder, its newest innovation in almond ingredients