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The increasing adoption of nuts and seeds by processed food manufacturers as a high-value and healthy food inclusion ingredient is anticipated to drive the global nuts and seeds market. The inclusion of an adequate amount of nuts and seeds in the regular diet is associated with health benefits such as weight management and prevention of cardiovascular disease due to the significant amount of protein and fiber content present within them.
The changing food consumption trends among consumers and increasing applications of nuts and seeds in processed food products by food manufacturers are anticipated to drive the global nuts and seeds market. The availability of a variety of flavors of nuts and seeds such as roasted, smoky, and salted, is anticipated to boost the demand for nuts and seeds among consumers. The increasing competition between the prominent players about the product price and innovation is expected to improve the product diversity of the companies.
Key Market Driver -
Rising Consumers Inclination towards Value Added Food Products
Key Market Restraint -
High Cost of Nuts and Seeds
The increasing consumer’s inclination towards value-added food products such as melon or lotus seeds in the smoothie bowl is expected to drive the global nuts and seeds market. The prominent players are focused on the research and development for new product launches that can address the growing consumer demand. For instance, in July 2018, Nestle launched Nesplus, an exciting range of breakfast cereals in the Nutty Honey Granola variant. Nuts and seeds are a good source of vitamin E, which is widely consumed due to its anti-aging property; this is one of the prominent factors for the inclusion of nuts and seeds in processed foods. The growing consumer preferences for plant-based food products will further boost the demand for nuts and seeds market.
The high cost of nuts and seeds can hamper the growth of the global nuts and seeds market. In some developing economies, where per capita income is low, the high price of food products which includes nuts and seeds, can obstruct the market growth.
The nuts segment is anticipated to show considerable growth in the global nuts and seeds market in forthcoming years owing to the increasing application of almonds and cashew across confectionaries and bakery. Nut consumption, as part of a healthy diet, has been recommended to achieve and maintain a healthy body weight. The prominent companies operating in the industry are focused on strengthening business through investment and expansion of the company. For instance, in January 2019, Blue Diamond Growers, processor, and marketer of almonds have started the expansion of its award-winning processing facility in Turlock, CA. This expansion will bring new value-added product lines to deliver the innovations of new almonds products worldwide. The increasing awareness among consumers about the health benefits of seed consumption is anticipated to drive the seeds market. The growing vegan population and increasing dependency on plant-based products for protein intake are expected to leverage the global nuts and seeds industry positively.
The bakery and confectionery application segment is expected to experience incredible growth during the forecast period due to enlarging demand for innovative and tasty bakery and confectionery products. The rise in the launch of baked and savory goods added with desirable inclusions by market players is further projected to enhance their application across the segment. For instance, in April 2017, Squbes, Ireland, launched bite-sized seed and nut cube snacks in two variants sea salt & black pepper and spiced sesame & almond. The sea salt and black pepper flavor feature sunflower seeds, linseed, chia and nigella seeds; the spiced sesame and almond variant also features almonds and sesame seeds.
The presence of crucial processed food manufacturers and rising innovation in the nuts and seeds inclusion and food processing technology is anticipated to drive the growth of the nuts and seeds in North America. The escalating consumer preferences for tasty and healthy processed food products are responsible for the growth of the nuts and seeds market within the aforementioned region. The prominent players such as Bayer Crop Science A.G., McCormick and Company Inc. and other companies present in North America and Europe are focused on the acquisition, collaborations, and mergers activities to strengthen their market position. For instance, in March 2017, Acomo, Netherlands, acquired Delinuts B.V. to strengthen it's nuts and dried fruits segment in the Netherlands.
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The growing food processing industry, increasing per capita income, healthy eating habits among consumers will boost the demand for nuts and seeds from food manufacturers in Asia Pacific. For instance, in February 2019, Happilo, a healthy gourmet snacking brand, launched organic gourmet seeds in peri-peri, BBQ, and Jalapeno flavors. The increasing disposable income and popularity of healthy snaking instead of fatty food is anticipated to impact the growth of nuts and seeds market within this region.
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