Offset Packaging Market Size, Share, and Industry Analysis By Product Type (Boxes & Cartons, Films & Labels, Bottles & Jars, Bags & Pouches, and Others), By End-use Industry (Food & Beverages, Personal Care & Cosmetics, Electricals & Electronics, Pharmaceutical, Consumer Goods, and Others), and Regional Forecast, 2024-2032

Offset packaging is a popular and modern printing technique for product packaging solutions. The desired print design is initially printed on a rubber cylinder and later transferred to the packaging product. Offset packaging is gaining excessive traction as it is the cost-effective way to develop high-quality printing in bulk and maintain the constant quality of the prints. The massive growth in digitalization, urbanization, and industrialization is augmenting the demand for unique product printing, which in turn is boosting the market growth. The rising investments and innovations in offset packaging attract many customers, further driving the market growth.

• For instance, on October 2021, Flint Group declared the launch of its new offset packaging solutions division. The new division is introduced as a 'one-stop' shop for every sheetfed offset commercial and packaging printer. The launch also brings together several brands, such as K+E, Day, and Varn, intending to strengthen the company’s offset printing and packaging position.

Many prime manufacturers in food & beverage, cosmetics, consumer goods, and several other industries seek offset packaging to produce packaging solutions that contain attractive typography and are distinctive, unique, and eye-catching. The increasing demand for high-quality designs and attractive shelf-ready packaging boosts the offset packaging market growth. Moreover, customers' accumulative demand for premium product packaging also enhances the visual appeal and overall packaging quality, impelling the offset packaging market growth.

The major factors restraining the market growth are the high upfront costs and longer time associated with the development of plates and setting up the printing press. Moreover, as the offset packaging is only affordable for large orders, small printing orders may limit the market growth. The rising digital printing trends among customers and manufacturers also impact the offset packaging market.

The outbreak of COVID-19 pandemic at the beginning of 2020 led to various short-term and long-lasting impacts on businesses, economies, and customers worldwide. The growing e-commerce and retail sectors recorded expansion, driving market growth. Besides, several manufacturers increased their focus on offering 360-degree products and more value-added services through offset packaging products. These factors are anticipated to propel the market growth over the coming years.

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Offset Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Offset Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

SEGMENTATION

ANALYSIS BY PRODUCT TYPE

Based on product type, the market is segmented into boxes & cartons, films & labels, bottles & jars, bags & pouches, and others. The boxes and cartons segment leads the global offset packaging market. The ease of printing and customization of boxes and cartons is the major factor attracting the manufacturers. In addition, the offset boxes & cartons are eye-catching, moisture-proof, reasonable, and water-proof. They also provide excellent heat resistance and recycling properties, which are predicted to grow rapidly over the coming years.

ANALYSIS BY END-USE INDUSTRY

Based on end-use industry, the market is segmented into food & beverages, personal care & cosmetics, electricals & electronics, pharmaceutical, consumer goods, and others. The global food & beverages sector is a major end-use industry for offset packaging solutions. Food and beverage manufacturers highly utilize offset printing on their packaging products, such as bakery & confectionery boxes, alcoholic beverage bottles and boxes, fruit juice cartons, and others. The rising online food delivery trends are also generating the demand for offset printing to boost brand awareness and enhance customer experience.

REGIONAL ANALYSIS

The offset packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific dominates the region, accounting for the fastest global offset packaging market growth. The growth of healthcare, pharmaceuticals, food & beverage, and electronics industries in China, Japan, India, and other emerging economies in the Asia Pacific region fosters the demand for offset packaging. The growing e-commerce sales and rising investments in the electricals & electronics sector are pushing manufacturers to opt for modern printing techniques, driving regional growth.

North America offset packaging market is growing exponentially due to the presence of leading packaging manufacturers, generating maximum demand for their innovative and existing products. The urban population's augmenting demand for processed, frozen, and on-the-go food contributes to regional growth. The personal care & cosmetic industries require highly demanding clean, clear, and precise illustrations through printing on their packaging, owing to which the offset packaging market in Europe is growing at pace. The growing utilization of corrugated cartons and boxes in food & beverage packaging is propelling the demand for offset packaging in Latin America. The Middle East & African market will grow moderately over the forecast period.

KEY PLAYERS COVERED

The report includes the profiles of key players such as Offset Print & Packaging Ltd., Amcor Plc, DK Ofset, Offset Group, Shanghai DE Printed Box, Refine Packaging, Lalan Group, Pura Group, Farb Technologies, and Toppan Inc.

KEY INDUSTRY DEVELOPMENTS

• In February 2023, the global leading provider of digital enhancement solutions, especially for the graphic arts industry, Scodix, announced the acquisition of a well-known Israeli manufacturer of quality packaging printing of folding cartons, Hish Offset Print. The acquisition is intended to enhance the productivity of the system and fulfill the rising demand for variable decorated specialty projects and packaging.


• In February 2023, Hubergroup declared the launch of web offset inks, especially for food packaging. The ink is significant in producing food-compliant paper packaging in bulk by utilizing four-color printing in web offset.


• In January 2019, a major member of the Toyo Ink Group of Japan, Toyo Ink India Pvt. Ltd., announced the launch of NEXpress, which will comprehend the company’s packaging-related inks and coatings. The NEXpress basket is tailor-made for the packaging of consumer, food, toy, and pharmaceutical products.