On-the-go Breakfast Packaging Market Size, Share, and Industry Analysis By Material (Plastic {Polyethylene (PE), Polypropylene (PP), Polyethylene Terephthalate (PET), Others}, Paper & Paperboard, Glass, and Others), By Product Type (Boxes & Cartons, Trays, Bottles & Jars, Films & Wraps, and Others), By Application (Cereal Meals, Milkshakes & Juices, Cakes & Muffins, Breakfast Bars, Sandwiches & Burgers, and Others), and Regional Forecast, 2024-2032

On-the-go breakfast packaging is an innovative packaging solution for the packaging of breakfast meals. The packaging offers ease and convenience to the consumers during transportation. It is used to provide breakfast items and snacking between meals and meal replacements, further providing healthier options for eating to health-conscious consumers. The upsurge in demand for breakfast food & beverage items such as egg meals, oatmeals, milkshakes, fruit juices, fruit bars, and several other products positively influences the market development. In addition, the continuous focus of manufacturers in introducing innovative packaging solutions generates lucrative growth opportunities.

• For instance, in March 2024, PepsiCo and its flexible food packaging supply chain partners collaborated to develop a new premium snack packaging that comprises 50% recycled plastic. Packaging uses an advanced recycling process that transforms plastic waste into food-grade packaging material.

The rising demand for sustainable and convenient packaging solutions is a key factor driving the global on-the-go breakfast packaging market growth. The escalating demand for on-the-go food packaging and processed food items is a major factor driving the market growth. In addition, the rising utilization of transparent packaging, which allows consumers to view food contents for easy product identification drives the market growth.

Despite several factors fostering market development, some factors limit market growth. The stringent government regulations imposed on disposable plastics owing to growing environmental concerns are a major factor that has been analyzed to obstruct market growth. Moreover, changing consumer eating patterns also limits market development.

The outbreak of the COVID-19 pandemic accelerated the on-the-go breakfast packaging market growth. The pandemic boosted the demand for ready-to-eat food, frozen, processed, and canned food products. Moreover, the demand for sustainable food packaging was also on the rise, which led to market expansion.

SEGMENTATION

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the On-the-go Breakfast Packaging Market


• Key Industry Trends


• Regulatory Landscape for the On-the-go Breakfast Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

ANALYSIS BY MATERIAL

Based on material, the market is segmented into plastic, paper & paperboard, glass, and others.

The paper & paperboard segment dominates the global on-the-go breakfast packaging market. The material is an ideal choice for breakfast packaging as it is durable and keeps the contents fresh. Moreover, as the material is breathable, it allows the air to circulate, further preventing the build-up of moisture, which may cause food spoilage.

ANALYSIS BY PRODUCT TYPE

Based on product type, the market is segmented into boxes & cartons, trays, bottles & jars, films & wraps, and others.

The boxes & cartons segment leads the global market. The boxes and cartons offer a sturdy and protective barrier against any physical damage during transportation and storage. They safeguard the integrity of the breakfast meals, which are in high demand among consumers worldwide.

ANALYSIS BY APPLICATION

Based on application, the market is segmented into cereal meals, milkshakes & juices, cakes & muffins, breakfast bars, sandwiches & burgers, and others.

The cereal meals segment dominates the market and is estimated to witness rapid growth in the market. The cereal meals offer several nutritional benefits such as low calories, vitamin B, and iron, and are an excellent source of carbohydrates. The rising consumption of such meals due to their potential benefits drives segmental growth.

REGIONAL ANALYSIS

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The on-the-go breakfast packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Asia Pacific is the dominating region of the global on-the-go breakfast packaging market. The growing trend toward plant-based and vegan food products, along with the use of sustainable packaging solutions, is a major driving factor.

North America is the second-dominating region and will experience noteworthy growth over the upcoming years. The well-established food and food processing industry, along with the rising demand for snack food products among the working population, propels the regional growth.

Europe is analyzed as a potential region for global on-the-go breakfast packaging. The mounting demand for innovative packaging solutions and rising consumption of breakfast cereals aid the market growth.

Latin America is the fastest-growing region and will foresee notable growth over the coming years.

KEY PLAYERS COVERED

The report includes the profiles of key players such as Huhtamäki Oyj, Amcor plc, Tetra Laval International S.A., Mondi, Berry Global Inc., Graham Packaging Company, Crown Holdings, Inc., Constantia Flexibles, Sonoco Products Company, and ProAmpac.

KEY INDUSTRY DEVELOPMENTS

• In April 2023, Tyson collaborated with Amcor Plc and introduced a new mono-material flexible film package for its Jimmy Dean egg bites and frittatas. The film allows drop-off recycling and excellent functionality comparable to the multilayer and multi-laminate format. It is highly transparent and offers excellent stiffness and heat and abuse resistance.


• In June 2021, Hostess Brands, LLC announced the launch of three innovative breakfast items that bring form and function to convenient, on-the-go snacking. The breakfast items are delivered in convenient packaging to meet the consumer’s busy lifestyles.


• In July 2019, a global food giant, Nestle SA, introduced innovative paper packaging for its YES! snack bars. The snack bar wrapper is composed of paper and a water-based coating, which ensures the same shelf life as plastic.