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The global demand for starch is continuously increasing due to the increased consumption for starch based processed foods. The rising trend of consuming organic foods is fuelling the demand for organic starch. Starch is a versatile ingredient owing to its wide application in food, non-food and feed. It is an abundantly found carbohydrate that can be used as a bulking agent, anti-caking agent, sweetener, stabilizer, and fat replacer in food products. The evolving dietary habits along with ‘healthy eating’ trend, are driving the demand for organic starch.
Foods such as puddings, custards, sauces, gravies, pie fillings, salad dressings, noodles and pasta are thickened and stabilized by using food starches. The increasing demand for healthier versions of such processed foods is driving the demand for organic starch. With the growing industry demand, several non-conventional starch sources, with different properties, are also used to expand the spectrum of desired functional properties.
Key Market Driver -
Rising Popularity of Clean-label Foods
Key Market Restraint -
Fluctuating Prices of Agricultural Products
The global organic starch market is witnessing robust growth owing to the rising popularity of natural, clean-label products. The evolving dietary patterns and hectic lifestyle is driving the demand for starch-based convenient, but healthy food products. Consumers are inclined towards organic products due to the rising awareness of their health benefits. The increasing demand for various organic processed food products including ready to cook and ready to eat product is driving the growth of the market.
The fluctuating price of agricultural products such as corn, maize, wheat, potato, and other sources of starch is expected to act as a primary restraint of the global organic starch market. The prices are primarily affected by weather changes.
The key players operating in the organic starch market are Ingredion, Inc., The Agrana Group, Ulrick and Short Ltd., Aryan International, Tate & Lyle PLC, The Archer Daniels Midland Company, Cargill, Inc., Marroquin Organic International, and Rouqutte Freres SA.
The global organic starch market is segmented by source, application and geography. Organic corn starch is expected to witness robust growth due to its wide application in processed foods. Conventional starch can be replaced by organic starch in applications such as soups, sauces, salad dressing, gravies, and bakery products. Organic corn starch can be used as a texturizer in all such processed food products. The leading manufacturers are expanding their product portfolio by offering innovative organic starch solutions. For instance, in February 2020, Tate & Lyle introduced a new non-GMO (Genetically Modified Organisms), organic corn starch to its already existing non-GMO texturizer product line.
Ready-to-eat (RTE) and ready-to-cook (RTC) food products segment is expected to witness strong growth due to the wide application of starches in such processed foods. Evolving dietary patterns and increasing demand for convenience foods among consumers is driving the growth of the RTE and RTC segment.
North America organic starch market is expected to witness strong growth owing to the increasing demand for clean-label products among consumers. The demand for organic baby foods, which are largely made of functional starches, is continuously growing in the region. The organic starches enable manufacturers to create a superior eating experience with extended visual, sensory appeal. The key players in the region are focusing on development and innovation to create organic starch products that remain stable during harsh processing treatments. For instance, in June 2018, Ingredion, Inc. launched two organic functional native starches in the U.S. and Canada. The newly launched products are designed to perform in organic products that undergo harsh process conditions.
Europe starch market is leaning heavily on organic and clean-labels due to the rising trend of healthy eating. The consumers in Europe are embracing emerging trends of plant-based foods, free-from foods and improvised nutritional profiles. The increasing demand for organic starch from Europian countries is driving the key companies to expand their production facilities in the region. For instance, in October 2019, Ulrick and Short, a manufacturer of clean-label starch, opened a permanent base in Europe to support customers in the region.
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Consumers in Asia Pacific are demanding organic foods, similar to the rest of the world. As this demand in the region increases, food manufacturers are developing and producing innovative organic foods. A local source of organic starch is a convenient and economical option for organic food manufactures. The manufacturers are utilizing this opportunity to expand their business in the region. For instance, in October 2019, Ingredion, Inc. launched a new range of organic tapioca and rice starches that will be manufactured in Asia Pacific to meet the needs of customers in the region.
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