Party Supplies Market Size, Share & Industry Analysis, By Product Type (Food & Beverages, Decoration, Tableware, and Others), By Party Type (Birthdays, Corporate Parties, Holiday Parties, and Others), By Application (Residential and Commercial), By Distribution Channel (Supermarket/Hypermarket, Party Store, Online/E-Commerce, and Others), and Regional Forecast, 2026-2034

The global party supplies market size was valued at USD 18.41 billion in 2025 and is projected to grow from USD 20.07 billion in 2026 to USD 41.52 billion by 2034, registering a CAGR of 9.51% over the forecast period. North America dominated the party supplies market with a market share of 33.33% in 2025.

Party supplies are the decorative, functional, and practical items used to host celebrations. The emerging trend of decorative and festive celebrations is primarily driving the demand for such products. In addition, increasing consumers’ inclination toward investing in celebratory events, including wedding anniversaries, bachelorette parties, and birthdays, is favoring market growth. Additionally, the growing interest of consumers in creating unique social experiences, such as parties, is driving global demand for products.

Leading players in the market include American Greetings Corporation, Peacock Supplies, Kishi's Co., Ltd, Hallmark Cards, Inc., and Oaktree U.K. Ltd.

PARTY SUPPLIES MARKET TRENDS

Growing Inclination towards Destination Events & Ceremonies to Boost Market Development

Celebrating designation events is a prominent trend in the party supplies market growth. Destination theme parties require significant usage of high-end floral arrangements, balloons, lighting products, and tableware. The increasing inclination toward destination weddings and attending other ceremonies is driving the demand for party products worldwide. According to research conducted by the IOSR Journal of Business and Management, involving 300 respondents in March 2025, around 73.33% of consumers have attended or planned a destination wedding in the past year. Additionally, the growing number of planners offering customized destination wedding services is driving revenue growth across many countries.

Download Free sample to learn more about this report.

MARKET DYNAMICS

MARKET DRIVERS

Expansion of Event Management & Wedding Industry to Propel Market Growth

Event management agencies and wedding planners require the use of a broader range of party supplies, including balloons, banners, tableware, and other items, to create a memorable experience for their users. The expansion of the event management and wedding industry, which involves the significant use of party supplies, is primarily driving the growth of the party supply industry. In addition, rising consumer demand for balloons, banners, piñatas, games, and home celebration essentials that enhance personalized and themed events is favoring market growth. According to the U.K. Meeting Industries Association, in October 2024, leisure and outdoor events, including music festivals, sporting events, and cultural festivals, generated a value of around USD 37.35 billion for the industry, reflecting significant demand for party products across the U.K.

MARKET RESTRAINTS

Economic Downturns & Environmental Concerns around Plastic Waste to Hinder Market Growth

The effects of non-biodegradable party supplies, primarily made of single-use plastic, are causing environmental degradation issues. Regulatory bans on plastic products are constraining the availability of plastic-based supplies at event facilities, thereby restraining party supplies market growth. A low income level prevents consumers from spending on large gatherings and parties, further impeding global market expansion.

MARKET OPPORTUNITIES

Rising Demand for Sustainably Made Party Products to Favor Market Growth

An increasing number of eco-conscious consumers are preferring eco-friendly tableware goods and other party supplies, creating new market growth opportunities. In addition, the emergence of disposable party items and the growing trend of making DIY crafts for at-home celebrations are favoring product demand. Additionally, consistent manufacturers’ initiatives to produce sustainable material-based party products are positively contributing to market expansion.

MARKET CHALLENGES

Seasonal Demand Volatility & Inventory Management Complexities to Challenges Key Players’ Business Expansion 

The global sales of party products are significantly concentrated around specific festivals, holidays, and celebration periods, followed by prolonged off-season slowdowns. Uncertain consumer demand for such products is creating challenges for the key players in managing the required inventory and production capacity. In addition, excessive inventory costs and supply chain complexities pose further challenges to key players’ business expansion activities.

Segmentation Analysis

By Product Type

High Focus on Guests’ Satisfaction to Increase Spending on Food and Beverages

By product type, the market is segmented into food & beverages, decoration, tableware, and others.

By product type, the demand for party supplies is highest for food & beverages, followed by decorations, tableware, and others. The food & beverages segment exhibited a leading global party supplies market share of 50.92% in 2026. The segment’s leading share is attributed to the significant efforts of event planners in hosting drinks and dinners to enhance the overall experience and satisfaction of facility visitors. Additionally, the increasing popularity of home-hosted parties, catering services, and convenience foods for informal social gatherings is driving the segment’s growth.

To know how our report can help streamline your business, Speak to Analyst

The decorative segment is projected to grow at the fastest CAGR of 10.16% from 2025 to 2032. The increasing emphasis on creating unique experiences, encouraging event planners to use innovative decoration items, is driving the growth of the decoration segment. In addition, the growing number of consumers seeking creative and visually appealing decorations that elevate the outlook of the event is favoring segmental revenues.

By Party Type

Interest in Celebrating Personal Milestones Boosted the Birthday Segment Growth

Based on party type, the market is segmented into birthdays, corporate parties, holiday parties, and others. The birthdays segment exhibited a leading global market share of 44.63% in 2026. Significant consumer interest in celebrating personal birthdays throughout the year, compared to the counterpart party types that occur seasonally, generates considerable sales revenues from the birthday segment. In addition, the rise of home-hosted & small-scale birthday events, as well as the emergence of online platforms selling birthday-specific products, is accelerating the segment’s growth.

The corporate parties segment is projected to grow at the second-fastest rate of 9.33% during the forecast period (2025-2032). The growing number of corporate offices celebrating themed parties that involve the use of customized and branded décor products is driving the segment’s growth. 

By Application

Reduced Cost and Comfortable Atmosphere Encourage Residential Segment Growth

Based on the application, the market is segmented into residential and commercial segments.

The residential segment exhibited a leading global market share of 61.82% in 2026. Reduced costs and a comfortable atmosphere allow households to host parties at home. High-frequency celebrations hosted at home spaces mainly generate revenues from the residential segment. Additionally, the expansion of residential infrastructure facilities is augmenting the segment’s growth across many countries.

The commercial segment is expected to maintain a second-leading global market share through 2025-2032. The segment is slated to grow at a second fastest rate of 8.96% during 2025-2032. Parties with a large number of guests are typically organized in commercial spaces such as event halls, restaurants, and cafes. The increasing number of restaurants, cafes, and wedding hall facilities requiring considerable usage of party products is mainly driving the commercial segment’s growth.

By Distribution Channel

Easy Accessibility Boosted Supermarkets/Hypermarkets Segment Growth

Based on distribution channel, the market is segmented into supermarkets/hypermarkets, party stores, online/e-commerce, and others.

The supermarket/hypermarket segment exhibited a leading market share of 42.50% in 2026. The segment’s leading share is attributed to greater consumer accessibility to a wide range of party products at supermarkets. In addition, consistent supermarket shop efforts to launch frequent promotions, seasonal displays, and festive-theme party assortments stimulate impulse product purchases, driving the segment’s growth.

The online/e-commerce segment is projected to grow at the fastest rate of 10.55% from 2025 to 2032. Increasing consumers’ accessibility to themed tableware and unique accessories on online shopping portals is primarily driving the growth of the online/e-commerce platforms segment.

Party Supplies Market Regional Outlook

By region, the market is categorized into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

To get more information on the regional analysis of this market, Download Free sample

North America

The North America region held the dominant share in 2025 with USD 6.14 billion. Well-established celebration culture and diverse retail infrastructure, allowing consumers to purchase personalized products, is generating significant product revenues across the region. In addition, increasing demand for customized and premium party products is driving the region’s market growth.

The U.S. market size reached USD 4.30 billion in the party supplies market growth in 2026. High disposable income and considerable spending on party products through online channels and large retail supermarket chains are driving the product revenues in the U.S.

Asia Pacific

The Asia Pacific region is projected to grow at the fastest rate of 10.12% from 2025 to 2032. The increasing disposable income and households' spending on celebrations, including birthday parties, wedding anniversaries, and cultural festivals, which require extensive usage of party supplies, is driving market growth in the region.  In addition, the expanding number of party halls and wedding event facilities requiring the use of premium-based products is accelerating product revenue growth across the region. The Japan market reaching USD 0.62 billion by 2026, the China market reaching USD 1.25 billion by 2026, and the India market reaching USD 0.93 billion by 2026.

Europe

The European region held a second-leading global market share during 2025-2032. Robust party culture and significant demand for minimalist design-based products, with a high emphasis on creating quality craftsmanship, are positively contributing to market growth across the Western European region. In addition, increasing disposable income and the expanding number of destination wedding facilities are driving market growth across the Eastern European region. The UK market reaching USD 0.92 billion by 2026 and the Germany market reaching USD 1.06 billion by 2026.

South America and Middle East & Africa

Over the party supplies market forecast period, the market in the South America and Middle East & Africa regions is expected to witness a moderate growth rate from 2025 to 2032. The South America market in 2025 is set to reach a valuation of USD 1.84 billion. The rising adoption of online shopping for birthday-themed products, combined with the emerging trend of cultural festival celebrations, is accelerating market growth across the South American region. Furthermore, increasing demand for pre-wedding, gender-segregated bachelor and bachelorette celebrations is favoring the product revenue growth across the region.

The increasing number of party halls offering premium-based hosting services is favoring market growth across the Middle East region. The African market is mainly driven by the growing number of working-class population and competitive pricing, making balloons and home decoration items accessible to consumers. In the Middle East & African market, the UAE is expected to reach a market value of USD 0.62 billion by 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Consistent Focus on Retail Partnerships and Portfolio Expansion to Help Key Players Maintain Market Position.

Key players in the party supplies market growth include American Greetings Corporation, Peacock Supplies, Kishi's Co., Ltd, Hallmark Cards, Inc., and Oaktree UK Ltd. These players consistently focus on partnering with retailer firms to increase their product reach worldwide. In addition, they launch newer, seasoned products to build a product portfolio and business revenues. For instance, in August 2025, Kishi’s Co., Ltd. released “Pukkuri Letter,” a letter-balloon product featuring hiragana, katakana, kanji, alphanumeric characters, and symbols.

LIST OF KEY PARTY SUPPLIES COMPANIES PROFILED

• American Greetings Corporation (U.S.)
• Peacock Supplies (U.K.)
• Kishi's Co., Ltd. (Japan)
• Hallmark Cards, Inc. (U.S.)
• Oaktree UK Ltd. (U.K.)
• Fries Partychic (Germany)
• Party City Holdco Inc. (U.S.)
• Oriental Trading Company (U.S.)
• Inknibs (India)
• Unique Industries, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS

• November 2025: Signify launched the Philips Aura Floodlight, a first-of-its-kind decorative professional floodlight, designed specifically for India’s cultural and festive landscape. The product blends professional-grade illumination with cultural and festive aesthetics, offering "Décor by Day & Lighting Excellence by Night" to complement building exteriors during the day and provide brilliant illumination after dark.
• August 2025: Michaels launched new celebration offerings of more than 500 products and in-store events, positioning itself as a one-stop destination for party products and creative experiences.
• September 2024: Chuk, the flagship brand of Pakka (under Yash Papers Limited), launched a new range of 100% compostable tableware products specifically designed for quick-service restaurants (QSRs), caterers, and food service providers. These items are fully compostable and made from sugarcane bagasse.
• June 2024: American Greetings Corporation acquired a fixture manufacturing facility in Forest City, North Carolina, from WestRock. By bringing fixture production in-house, AG gains greater control over the manufacturing, quality, and supply chain of retail display fixtures, including party supplies.
• ‍‌‍‍‌March 2024: Fig Living launched its sustainable Cloud Lamps in India, introducing a new range of pendant lights crafted from high-density polyethylene (HDPE) fibers, known for their durability, recyclability, and lightweight nature. The lamps are designed to mimic the look of clouds, offering an elegant and eco-friendly lighting solution suitable for both indoor and semi-outdoor spaces.

REPORT COVERAGE

To get more information on the regional analysis of this market, Download Free sample

Report Scope & Segmentation