Perfume Packaging Market Size, Share & Industry Analysis, By Material (Glass, Plastic, Metal, Paperboard, and Others), By Capacity (Less than 100 ml, 100 ml to 250 ml, 251 ml to 500 ml, and Above 500 ml), By Packaging Type (Bottles, Tubes & Roll-Ons, Caps & Closures, Droppers & Pumps, and Others), and Regional Forecast, 2024-2032

The global perfume packaging market size was valued at USD 3.31 billion in 2023 and is projected to be worth USD 3.51 billion in 2024 and reach USD 5.95 billion by 2032, exhibiting a CAGR of 6.84% during the forecast period. Europe dominated the perfume packaging market with a market share of 31.42% in 2023. Moreover, the perfume packaging market in the U.S. is projected to grow significantly, reaching an estimated value of USD 1.31 billion by 2032, driven by the rising demand for premium customised packaging and eco-friendly packaging.

Perfume packaging involves the packaging of various types of fragrances to protect and preserve the scent while enhancing its appeal to consumers. The adoption of various cultures and lifestyle changes among young people drives the increased consumption of perfume worldwide, further enhancing the global perfume packaging market share. The growing demand for various fragrances among the young population is driving the growth of the market.

A sharp decline in the sales of perfumes and deodorants during the COVID-19 pandemic hampered global market growth. Moreover, the changing consumer preferences toward essential products such as sanitizers, personal hygiene items, and home scents also restricted the demand for perfumes.

Perfume Packaging Market Trends

Rising Demand for Customized and Eco-friendly Packaging Emerges as a Key Market Trend

Customers tend to favor eco-friendly products due to the increasing carbon footprint globally. Perfume caps with appealing design and eco-friendly nature are usually attractive to millennials and Gen Z. The augmenting demand for such eco-friendly perfume caps amongst customers is emerging as a key trend for market growth. With the rising innovation, perfume bottles are manufactured in beautiful shapes & sizes with eco-friendly caps, which is also boosting the market growth. Customized packaging for fragrances with a unique logo, inventive color combinations, and striking slogans, serves as an essential marketing strategy, contributing to a global market trend. This trend suggests that consumers are likely to favor the packaging of perfume with a particular meaning, attracting them and differentiating manufacturers through custom scents, accompanied by unique fragrance boxes and bottles.

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Perfume Packaging Market Growth Factors

Substantial Rise in Demand for Premium Packaging to Spur the Market Growth

The priority for perfume manufacturers is to convey their brand’s value and quality through packaging. With limitless design choices, enhancing the overall product appearance is crucial for attracting the majority of customers. The rising demand for such luxurious and premium packaging solutions by customers is a major factor driving the global market growth. In addition, there is a rising demand for packaging solutions offering metallic effects and high-end luxury. Premium films, combined with appropriate design visuals, deliver a sense of luxury and appeal to customers. Moreover, to meet the rising demand and provide a classy finish, several brands use high gloss finish and a satin or matte effects. Premium finishes that are glueable, printable, & stampable are also used. In addition, the rising demand for metallized polypropylene films that provide metallic effects without using metallic inks is also boosting the market development.

Growing E-commerce Sector is Boosting the Global Market Growth

E-commerce has propelled the global packaging industry, playing a pivotal role in the widespread growth of the perfume packaging industry on a wide scale. Fragrance packaging is required to withstand shipping challenges to ensure product safety, making the e-commerce sector a crucial driver of global market expansion. The surge in e-commerce, as well as online shopping, is encouraging the demand for fragrances such as deodorants, perfumes and others. Moreover, the rising investments by manufacturers for high-quality packaging to bolster brand identity are fostering market development. Key market players are also collaborating with leading e-commerce players to enhance their presence, further aiding the market growth. In addition, the rising e-retailing & growing e-commerce sales also contribute to the market development.

RESTRAINING FACTORS

Increasing Counterfeiting Products & High Costs Associated with Glass Material Restrains Market Growth

The rising prevalence of counterfeit perfumes, mimicking original packaging but crafted from inexpensive materials, undermines the significance of packaging and complicates customer differentiation between counterfeit and original products, thereby restraining market growth. Many customers settle for such counterfeit products as they are sold at a low price, which further limits market growth. Moreover, the high initial costs associated with glass packaging are also hampering the growth. Compared to plastics, transportation expenses for glass are higher, given its heavier nature, escalating expenses from the factory as well as during the product’s journey to its final destination. Such high costs associated with glass material thus restrain market growth.

Perfume Packaging Market Segmentation Analysis

By Material Analysis

Better Sealing Performance and Classic Appearance of the Glass Material Drives the Segment’s Growth

Based on material, the market for perfume packaging is segmented into glass, plastic, metal, paperboard, and others.

Glass holds the largest part in the material segment. Glass is majorly used in the manufacturing of perfume bottles due to its sealing performance, effectively reducing problems arising from perfume volatilization. Glass products can withstand extremely high temperatures, maintaining the stability of materials in any high-temperature environments such as automobiles. Decorations such as frosting, screen printing, transfer printing, coating, stamping with silver or gold, pad printing, glass & fire polish, hand polish, and others are easily executed on glass, bringing a classic appearance. These features of glass material significantly contribute to the growth of the segment.

Plastic is the second-dominating packaging material and is expected to grow at a steady rate over the forecast period. The ease of manufacturing and carrying perfume bottles or roll-ons from one place to another are factors driving the segment’s growth. 

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By Capacity Analysis

Ease in Carrying Perfume Bottles Less than 100 ml Aids Growth of the Less than 100 ml Segment

Based on capacity, the market for perfume packaging is segmented into less than 100 ml, 100 ml to 250 ml, 251 ml to 500 ml, and above 500 ml. 

Less than 100 ml is the leading capacity segment and is likely to witness significant growth in the forthcoming years. These smaller perfumes capacities enable customers to explore a variety of fragrances before commiting to a larger bottle. Moreover, they are space-efficient, lightweight, and prevent bulkiness, addressing customer convenience. In addition, the ease of carrying small packaging while travelling also fosters the segment’s growth.

100 ml to 250 ml is the second-leading capacity segment. The perfumes stored in the bottles can be utilized for a longer time, and the bottles can be used for gifting purposes, owing to which the segment’s growth is enhancing.

By Packaging Type Analysis

Accelerating Demand Perfume Bottles Due to its Potential Features Aids Segment’s Growth

Based on packaging type, the market for perfume packaging is segmented into bottles, tubes & roll-ons, caps & closures, droppers & pumps, and others.

Bottles are the dominating packaging type segment and are estimated to grow vigorously in the upcoming years. Bottles, which are majorly regarded as high-quality, are gaining traction amongst the majority of consumers owing to the exquisite look of glass perfume bottles. Perfume bottles manufactured with glass material are completely environmentally friendly and can be reused or recycled to produce new materials. Moreover, the bottles offer better protection of the fragrance, ease of storage, transit, and handling, create aesthetic appeal, and are able to maintain the product’s inherent properties without the use of additional chemicals. Escalating demand for primary packaging solutions such as perfume bottles owing to such potential benefits drives the segment’s growth.

REGIONAL INSIGHTS

The perfume packaging market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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Europe is the dominating region in the global perfume packaging market share. The presence of leading manufacturers such as Stölzle Glass Group, VERESCENCE, ZIGNAGO VETRO, and others, along with the continuous product innovations by the key players, ensures regional growth.

In addition, the region has existence of some of the largest perfume exporting and importing countries in the region, such as France, Italy, and others, enhances market growth. The region is experiencing massive growth due to the changing lifestyle trends, coupled with the luxurious way of living and significant demand for perfumes from the Gen Z population. The presence of top manufacturers of perfume brands and packaging solutions also contributes to perfume packaging market growth.

Asia Pacific is the fastest-growing region, expected to attain a significant growth rate over the forecast period. The expansion of the e-commerce industry and rising online shopping trends in the region significantly intensify the demand for luxury perfumes, further driving market growth in the Asia Pacific region.

North America accounts for the second-largest share of the global market. The Latin American market is projected to witness steady growth due to growing urbanization, rising e-commerce sales, and growing expansion of players in various parts of the region.

The Middle East & Africa market will grow moderately over the projected period due to the rising demand for luxurious packaging from millennials and the working women population.

List of Key Companies in Perfume Packaging Market

Key Market Participants to Witness Significant Growth Opportunities with New Product Launches

The global perfume packaging market is highly fragmented and competitive. A few significant players are dominating the market by offering innovative packaging solutions in the packaging industry. These major players constantly focus on expanding their customer base across regions by innovating their existing product range.

Major players in the perfume packaging industry include AptarGroup, Inc., Berry Global, Stölzle Glass Group, Gerresheimer AG, VERESCENCE, Albea S.A, and others. Numerous other companies operating in the market are focused on market scenarios and delivering advanced packaging solutions.

List of Key Companies Profiled:

• AptarGroup, Inc. (U.S.)


• Berry Global (U.K.)


• Stölzle Glass Group (Austria)


• Gerresheimer AG (Germany)


• VERESCENCE (France)


• Albea S.A (France)


• ZIGNAGO VETRO (Italy)


• Trivium Packaging (U.S.)


• Silgan Holdings, Inc. (U.S.)


• Premi Industries (Italy)


• SGB Packaging Inc. (U.S.)


• HCP Packaging (China)


• SKS Bottle and Packaging Inc. (U.S.)


• Vitro Corporation (Mexico)


• Coverpla S.A. (France)

KEY INDUSTRY DEVELOPMENTS:

• September 2023 – Aptar Beauty announced the launch of an innovative range of overcap-free aerosol actuators. The new range consists of three actuators- Ringo, Tina, and Nora. Tina is an innovative spray actuator launched by the company for hair sprays, deodorants, body sprays, and sun sprays.


• September 2023 – Coverpla offered its Koesio Parfums brand with new and innovative refillable versions of perfume bottles. Three 50ml glass bottles from Coverpla’s catalogue, such as Vertigo, Ulysse, and Venus, were developed by the glassmaker Bormioli Luigi, with a range of collar types.


• February 2023 – Unilever’s Dove Canada introduced a refillable case developed from stainless steel, majorly for its range of deodorants. Dove Refillable Deodorant is introduced to be “refilled for life”, came in a compact, super-durable stainless steel case kept in 96% recycled and fully recyclable plastic packaging.


• May 2021 – Sulapac and Quadpack partnered to develop a biodegradable jar for i+m’s deodorant cream. Sulapac Nordic’s Collection, manufactured by Quadpack, is designed with wood & plant-based binders, and the raw materials are recyclable, reducing virgin plastic dependency.


• March 2020 – Berry Global relaunched its popular Ambiente Deo 2000 oval deodorant stick with 95% coloured post-consumer recycled (PCR) plastic. The relaunch incorporated sustainability benefits into its innovative container designs while upholding the pack’s performance, functionality, and-shelf impact.

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The perfume packaging market research report provides detailed market analysis and focuses on key aspects, such as top market players, competitive landscape, product/service types, market segmentation, Porter’s five forces analysis, and leading segments of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market intelligence & growth in recent years.

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