Pico Projectors Market Size, Share, and COVID-19 Impact Analysis, By Technology (Liquid Crystal on Silicon (LCoS), Digital Light Processing (DLP), Laser Beam Steering, and Holographic Laser Projection), By Product Type (Embedded Projectors and Non-embedded/Standalone Projectors), Distribution Channel (Online, and Offline), By Application (Consumer Electronics, Business & Education, Retail, Healthcare, and Others), and Regional Forecast, 2024-2032

Pico projectors are known as pocket, handheld, or mobile projectors. A pico projector is a hardware device designed to project video content from cameras, smartphones, tablets, notebooks, and memory devices on the wall or other flat surfaces. These projectors are used by educational institutes, retailers, and residential users for projecting presentations. Pico projectors are compact, and thus can replace conventional bulky projectors for media viewing and presentations.

The rising adoption of pico projectors in various consumer electronics devices including smartphone handsets, tablets, laptops, and others to drive market growth. Smartphones are integrated with pico projectors for viewing presentations, and media & entertainment have triggered the global pico projector market growth. For instance, in June 2021 Samsung electronics Ltd. launched a 7”-8” screen smartphone. It was the foldable phone named I8520 Samsung Galaxy Beam with in built pico projector to project the images on the wall. Also, according to the GSMA Intelligence Report, in 2021, the global mobile internet penetration reached over half of the globe’s population, which is more than 4.32 billion people connected to the mobile internet. Further, the rising demand for consumer electronics goods, continuous technological advancements, and surge in disposable income among the people has propelled the global pico projector market.

Impact of COVID-19 on the Pico Projector Market

The COVID-19 pandemic has temporarily shut down several activities such as retail shops and business bays across the globe, creating an unprecedented situation in the global economy. The global pico projector market has shown a significant reduction in revenue in 2020 owing to the disruption of the supply chain activities related to consumer electronic goods. Several countries' governments have imposed restrictions on import and export activities and also made restrictions on retail stores, malls, and consumer electronics shops amid the pandemic. This has declined the demand for the pico projector market significantly. However, the adoption of portable pico projectors has slightly increased amid the COVID-19 pandemic owing to rising demand from educational institutions and corporate sectors.

Post-pandemic, several leading players in the market are launching and developing advanced portable pico projectors to meet consumer demand. For instance,

• In March 2022, Samsung Electronics Ltd. launched its first portable projector, the Freestyle. The company launched this firstly in India launch and made it available through Samsung’s online store and online e-commerce websites.

Key Insights

The report will cover the following key insights:

• Micro Macro Economic Indicators.


• Drivers, Restraints, Trends and Opportunities.


• Business Strategies Adopted by the Players.


• Impact of COVID-19 on Pico Projector Market.


• Consolidated SWOT Analysis of Key Players.

Analysis by Product Type

Embedded projectors are expected to account for the most significant proportion of the global pico projector market. These embedded pico projectors are flexible, small in size, light in weight, and hence used in smart devices such as laptops, gaming stations, and portable devices. The rising sale of these devices boosts the global demand for embedded pico projector market growth.

Regional Analysis

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The Asia Pacific is expected to dominate the global pico projector market in terms of volume and value. This is primarily owing to the presence of leading companies such as Samsung Electronics Co. Ltd., LG Electronics, Inc., and several other fragmented players. Rising investments for the manufacturing of electronics devices in the Asia Pacific countries including India, China, and Japan by these key players such as Samsung Electronics have propelled the market growth.

The distribution of pico projectors by region of origin is as follows:

• North America – 30%


• Europe – 22%


• Asia Pacific – 35%


• The Middle East and Africa – 7%


• South America – 6%

Key Players Covered

The report will include the profiles of key players such as Texas Instruments, Inc., Samsung Electronics Co. Ltd., Aaxa Technologies, Inc., MicroVision, Inc., LG Electronics, Inc., Optoma Technology Corp., Opus Microsystems Corp., Lenovo Group Ltd., Syndiant, Celluon, Inc., ZTE Corporation, Miroir USA, WowWee Group Ltd., and others.

Segmentation

Key Industry Developments

• In July 2022- Yaber, an entertainment projector manufacturer, is planning to launch the portable and slimmest pico projector named Yaber Pico T1 in August 2022. The company made this projector available via Indiegogo airlines. This pocket-size projector is 13.1 mm thick and weighs only 150g.


• In February 2022- Portronics, a portable consumer electronics manufacturer, launched Smart Music Pico 10 LED Projector in India. The projector is available on several online websites such as Amazon.com and offline stores.