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Pigments are the chemical substances that absorb the selective wavelength of lights and are used to colour other materials. Pigmented paper, often referred as machine finished pigmented paper are papers with thin coating of pigments. These types of papers are generally used to enhance the aesthetic value of the paper in commercial and industrial applications. It is used in printing, packaging, labelling, and business communication purposes.
Increasing demand from business sector attributed to the excellent visual appearance, water absorbing and liquid retaining properties shall impact the market positively. Additionally, the high demand from e-commerce companies which provide customized products to the consumers with packaging shall foster the market growth. The shifting preference of consumers towards bio-degradable packaging products due to the rising awareness about plastic pollution shall drive the market.
However, the production cost of this type of papers is slightly higher than other alternatives. This is expected to hamper the market growth.
Key Market Driver -
High demand from business and e-commercial sector.
Key Market Restraint -
High production cost.
Based on type, the market is segmented into pigmented coated paper and pigmented uncoated paper. Based on application, the market is segmented into retail packaging, office, stationery, newspaper & magazines, high end catalogs, and others.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The global pigmented paper market consists of global & regional players operating. Some of the key players in the market include Metapaper GmbH & Co., Mondi Group PLC, Cathay Industries, JK Paper Ltd., and Others.
The market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is majorly involved in R&D of many aspects which substantially creates high demand for high end catalog, magazines, and white papers for documentation. This is likely to boost the growth of regional market. Asia Pacific is likely to grow significantly, attributed to the growing advertising and investment of companies in emerging countries like India and China. Europe is expected to show considerable growth due to increasing demand for gift boxes for customized packaging. Latin America is expected to show considerable growth by the end of the forecast period.
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