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A portable shower uses a plastic bag as a water container and has an air pressure system to help keep the water flowing. The certain advantage of a portable shower includes easy to carry around at different places, produce pressurized water, some even come with the ability to generate warm water, and others. The rising demand of the product especially in the military for training and real-life duty purposes has a positive impact for the increasing consumption of the product. Furthermore, the escalating number of hunters and wood loggers spending several days in the forest has also generated the need of a portable shower.
The increasing expenses made on outdoor recreation worldwide leading to spending more on various equipment including a portable shower for the use of various activities such as camping, hiking, caving, kayaking, and others help to upsurge the demand and act as a driving factor for the market growth. For instance, according to the article published by the Outdoor Industry Association, September 2019, the spending made by the United States consumers on Outdoor Recreational on a yearly basis is estimated to be around $ 887 billion. Furthermore, researchers and archaeologists spending several days in the deserted places due to there work are likely to fuel the demand for a portable shower. Additionally, the increasing number of manufacturers coming up with varieties of attractive innovation also acts as the opportunity for market growth. For instance, NEMO Equipment comes up with Helio Portable Pressure Shower that has the ability to produce a perfect water pressure with the use of an integrated foot pump.
Nevertheless, the low pressure of water in many of the low-quality portable shower is repelling a large number of people to consume the product and thus act as a hampering factor for the market growth.
Key Market Driver -
The rising expenses made on outdoor recreation across the globe act as a driving factor for the market growth.
Key Market Restraint -
The low pressure of water in low quality of portable shower is restraining the market growth.
NEMO Equipment, Inc., Advanced Elements, Inc., The Coleman Company, Inc., C&A IP Holdings, LLC., Geyser Technologies are the key companies operating in the portable shower market.
The portable shower market is segmented into by product type, technology, distribution channel, and geography.
On the basis of product type, the market is bifurcated into hand shower and hanging shower. Hand shower is estimated to be the larger segment owing to possessing the capability to be used in both hanging as well as by hand. Likewise, a hand shower also has different application such as multiple cleaning purposes assist to boost the consumption rate.
Based on technology, the market is divided into battery-powered and non- battery powered. Non-battery powered technology is anticipated to be dominant on an account of being more affordable to large number of consumers as well as being able to be used at any time without worrying about the battery level.
By distribution channel, the market is fragmented into e-commerce stores and retail stores. E-commerce stores are projected to be the leading segment on an account of the product not widely being available in large number of retail stores around the world and e-commerce stores providing a wider range of options as compared to retail stores boosted the demand in this channel.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America is assessed to be the prominent market shareholder and is estimated to continue throughout the forecast period of 2020-2027. The highly concern of cleanliness and hygiene is increasing the use of shower in this region which is propelling large number of people to have the desire of showering even in outdoors which thus upsurge the need of the product. For instance, according to the article issued by the Harvard Health Medical School, August 2019, is declaring there is an estimation of about two-thirds of Americans are taking shower on a daily basis. Furthermore, the increasing popularity of the use of portable shower by people owning a reactional vehicle also boosted the demand of the product.
Europe is projected to display a crucial presence in the portable shower market owing to the region often organizing large number of worldwide famous outdoor events such as music festivals. For instance, Sziget Festival is the biggest music festival in Europe which is held every year in august in Budapest and also offers a camping site to visitors. In 2019, it has over 565,000 visitors attending the festival from all over the world. Furthermore, large number of the tourist destinations of Europe located in secluded places that often require the use of a portable shower also has a vital contribution to the escalating consumption of the product.
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