Pregnancy Pillow Market Size, Share, and Industry Analysis, By Type (C-Shaped Pillows, U-Shaped Pillows, J-Shaped Pillows, and Others), By Material (Polyester Fiber, Memory Foam, Styrofoam, and Others), By Distribution Channel (Offline Stores and Online Stores/E-commerce), and Regional Forecast, 2024-2032

Pregnancy pillows are specially designed to support and comfort the changing curves and contours of expectant mothers, helping to alleviate pressure and improve sleep quality. The rising number of pregnant women across countries boosts product demand. According to the United Nations Children's Fund (UNICEF), a government agency of the United Nations, the number of babies born worldwide increased from 133,990,599 in 2022 to 134,279,612 in 2023.

Increasing awareness regarding the importance of maternal health and pregnancy-related issues such as back pain, pelvic pain, and insomnia among pregnant women fuels the demand for pregnancy pillows. Rising consciousness among new expectant mothers worldwide about ensuring comfort and proper sleep during pregnancy propels market growth.

Rising educational campaigns and healthcare professionals emphasizing the need for ergonomic support during pregnancy further boost product awareness. Moreover, hospitals and maternity clinics often recommend or provide pregnancy pillows as part of their care packages, further propelling product demand.

The lack of product awareness and availability due to inadequate retail infrastructure across rural areas limits market growth. Moreover, high prices of pregnancy pillows are affecting product demand among budget-conscious consumers, hindering market growth. Furthermore, the availability of various alternative products, including regular pillows, body pillows, maternity belts, and bands, limits market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Parent/Related Market Overview


• Supply Chain & Regulatory Analysis


• Industry SWOT Analysis


• Porter's Five Forces Analysis


• Recent Technological Advancements

Analysis by Product

Based on product, the global pregnancy pillow market is segmented into C-shaped pillows, U-shaped pillows, J-shaped pillows, and others. The U-shaped pillows segment is anticipated to dominate the market. U-shaped pillows wrap around both sides of the body, offering support to the head, neck, back, hips, and belly. Moreover, these pillows can also be used beyond sleeping, such as lounging, post-pregnancy support, and breastfeeding.

The C-shaped segment is expected to grow significantly through the forecast period owing to the wide availability of innovative products that promote spinal alignment and reduce pressure points during pregnancy. Furthermore, the unique shape allows flexible positioning, properly aligning the spine and alleviating pressure points.

Analysis by Material

The global market is bifurcated into polyester fiber, memory foam, styrofoam balls, and others based on material. The polyester fiber segment held a major market share in 2023 owing to its durability and resistance to wear and tear. Moreover, polyester fiber pregnancy pillows are more affordable compared to other materials, making them the preferred choice among budget-conscious consumers. Furthermore, polyester fiber is hypoallergenic, which helps minimize allergic reactions, boosting demand among pregnant women with heightened sensitivities.

The memory foam segment is expected to grow significantly during the forecast period. Memory foam provides optimal support, helping ease discomfort in the back, hips, and stomach. Moreover, memory foam usually comes with adjustable features and temperature regulation with cooling technologies, making it more beneficial during pregnancy.  

Analysis by Distribution Channel

Based on distribution channels, the global pregnancy pillow market is divided into offline stores and online stores/e-commerce. The offline stores segment held a major market share in 2023 owing to offering diverse product ranges from several brands and providing consumers to touch & feel the product before purchasing. Furthermore, sales representatives in offline stores offer personalized advice and recommendations based on individual needs, driving the segment's growth.

The online stores/e-commerce segment is expected to grow significantly in the coming years. The online and e-commerce stores offer a wide variety of pregnancy pillows from various brands and provide ease of comparing different products, driving the segment's growth. Furthermore, the growing popularity of online shopping, coupled with increasing online expansion by prominent players, further supports the segment's growth.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is anticipated to lead the global pregnancy pillow market during the forecast period due to the rising number of intended & unintended pregnancies coupled with wide product availability and increasing product awareness. Furthermore, increasing environmental awareness and the effect of harmful chemicals during pregnancy boosts the demand for chemical-free, sustainable pregnancy pillows.

Asia Pacific is expected to grow at a significant rate throughout the forecast period owing to the rising disposable incomes among the middle-class population and growing awareness about health benefits, such as pain relief, improved blood circulation, & sleep. Moreover, the increasing number of pregnant women across India, China, Indonesia, and the Philippines drives the market growth.

Key Players Covered

The report includes the profiles of key players, such as Theraline, Leachco, The White Willow, bbhugme, Sleepybelly, Dr. Trust, PharMeDoc, Boppy, Babymoov, and Purflo.

Key Industry Developments

• April 2024: The Sleep Company, an India-based bedding company, launched its new outlet in Hyderabad. According to the company, the store will offer various products, including mattresses, pillows, and office chairs.


• April 2022: Quilt Comfort, an India-based pregnancy pillow company, announced its expansion in the U.S., Mexico, and Canada markets.