Online Gambling Software Market to Exhibit 11.4% CAGR from 2021-2028; Growing Demand for Online Gaming and Betting Practices to Augment Market Growth

The global online gambling software market size is expected to gain momentum by reaching USD 158.20 billion by 2028, as the adoption of smartphones, better internet connectivity, and shutdown of non-essential services during the lockdown boosted the adoption of mobile gambling among users. This information is provided by Fortune Business Insights in its report titled “Online Gambling Software Market Size, Share & COVID-19 Impact Analysis, By Type (Sports Betting, Casinos, Poker, Lottery, Bingo, and Others), By Devices (Desktop, Mobile, and Others), and Regional Forecast, 2021-2028”, mentions that the market stood at USD 66.72 billion in 2020 and is projected to exhibit a CAGR of 11.4% during the forecast period. 

Playtech Launch of Casino Content to Incite Development

Playtech, announced the launch of Casino content with its long-term strategic partner, bet365, in New Jersey. Through this launch, bet365 plans to go live with Playtech’s best-performing games such as White King, Great Blue, and Frankie Dettori Magic Seven. It also has paved the way for Playtech in the U.S. market.

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Integration of AI is Expected to Boost the Market Growth

To allure more users, gambling companies are making huge investments in advanced technologies.  Artificial intelligence (AI) is playing a significant role in providing new features and functions in the mobile gambling industry. As the integration of AI within gambling games helps in knowing the gamers' interest and their behavior. This helps in-game developing companies to come up with games that match players’ interests and thus, help in improving their gaming experience. For instance, in March 2020, Scientific Games Corporation made a partnership with Vaix.ai to come up with artificial intelligence (AI) through OpenSports, which will offer end users a better gaming experience.

Key Players Focus on New Launches to Brighten their Market Prospects

This market is experiencing healthy competition among key players focusing on developing and launching new products, forming partnerships to widen their product portfolio, and further boost sales revenues. July 2021, Entain PLC announced the launch of Gambling Responsibly America. The app is developed by RG24/7 and EPIC Risk Management, and the app will provide customers with tools to help & support and educational resources for anyone facing potential issues with gambling. Such strategies will contribute to the online gambling software market growth during the forecast period.

Industry Development

• July 2020 – Kindred Group PLC announced the launch of the sports betting brand Unibet. Through this launch, the company is aiming to allure sports betting fans in Indiana. Further, the company also promises to provide users in Indiana with first-class sportsbook experience online.

List of Key Players Profiled in this Market Report

• Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)


• Kindred Group Plc. (Valletta, Malta)


• William Hill Plc. (London, U.K.)


• StarsGroup.com (Ontario, Canada)


• Flutter Entertainment Plc. (Dublin, Ireland)


• Betsson AB (Stockholm, Sweden)


• Bet365 Group (Stoke-on-Trent, U.K.)


• LeoVegas AB (Stockholm, Sweden)


• 888 Holdings PLC (Gibraltar)


• BetAmerica (California, U.S.)

Further Report Findings

• Europe is expected to hold the largest online gambling software market share during the forecast period. This is because several European sports enthusiasts are investing in sponsoring online sports betting. For instance, in October 2020, William Hill Plc. Together with Caesars Entertainment, Inc., signed a National Football League (NFL) team sponsorship to maintain its relationship with its users. Such factors are expected to fuel the regional market.  The region’s market size stood at USD 30.92 billion in 2020.


• South America is expected to rise significantly during the forecast period because nations such as Colombia and Argentina are regulating their gambling industry, which in turn is driving investments in online gambling in the region.


• By type, this market is divided into sports betting, casinos, poker, lottery, bingo, and others. By devices, it is trifurcated into desktop, mobile, and others. Out of these, the lottery segment held a market share of 15.1 in 2020 because of the growing per capita income of people.

Table of Segmentation