Sun Care Products Market to Rise at 4.5% CAGR over 2023-2030; Consumer Demand for High SPF Products to Boost Market Growth

The global sun care products market size is estimated to display strong growth by reaching USD 19.65 billion by 2030. Fortune Business Insights™ in its report titled “Sun Care Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Sun-protection, After-sun, and Tanning), By Form (Lotion, Spray, Stick, and Others), By SPF (0-29, 30-50, and >50), By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy Stores, Online Channels, and Others), and Regional Forecast, 2023-2030” observes that the market size in 2022 stood at USD 13.97 billion and is expected to reach USD 14.40 billion in 2023. The market is expected to witness a strong CAGR of 4.5% during 2023-2030. Consumers are largely demanding sun care items that have high SPF values and are made of mineral-only ingredients. Women have been looking for products that are multi-functional, such as a skin whitener equipped with sun protection, or a moisturizer with sun protection among others.

L’Oréal S.A. Launched Solar Expertise Anti Oil, Creams, and Other Forms of the Products in Brazil

In October 2022, L’Oréal S.A. launched Solar Expertise Anti-oil, creams, and other forms of products in Brazil. The products are available in 11 sunscreen formulas that are designed for 32 to 43 dedicated Brazilian skins. The products diversified its sun protection products range. The new products were designed by L’Oréal’s Consumer & Market Insights team and Estúdio Nina.

Companies Reported a Decline in the Organic Net Sales during COVID-19

The COVID-19 pandemic impacted the international and national travel restrictions which led to the cancellation of several holiday tours and business travels. Companies also reported a decline in organic net sales. For example, Edgewell Personal Care Corporation reported about a 30% dip in organic net sales in its ‘Sun Care’ segment during the third fiscal quarter. In order to curb this, manufacturers have been running their businesses by taking all necessary precautionary measures and by reducing non-essential expenses.

Sustainable Skin Tanning Products to Propel Market Development      

Sustainable skin tanning products are predicted to drive sun care products market growth. There has been a shift in the consumer trends towards luxury cosmetic products which will increase the demand for premium-quality sun care products. In addition, consumers have been preferring self-tanning items made up of coconut oil, argan oil, and other natural ingredients.  These shifts in consumer behavior are set to offer business opportunities for key market companies in the market growth.

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Market Players Have Been Focusing On Safe, Green, and Highly Active Ingredients

The manufacturers of the market are Beiersdorf AG, Edgewell Personal Care, and Johnson and Johnson. The market is also having various local players. All the market players have been focusing on safe, green, and highly active ingredients. In May 2023, BASF SE featured Tinomax CC, a sunscreen formulation which is optimizing particle shaping and lengthy UV protection with SPF and UVA to improve skin greasiness.

Key Industry Development

• January 2023: Palm Beach Tan, Inc. to expand its salon-quality sun care product offerings in the U.S. Palm Beach Tan, Inc. is an indoor tanning products maker. The company has 58 tanning salon locations across the U.S. in Colorado, California, Kansas, and Oklahoma.

List of Key Companies Profiled in the Market Report:

• The Edgewell Personal Care Company (U.S.)


• L’Oréal S.A. (France)


• Shiseido Co. Ltd. (Japan)


• Beiersdorf AG (Germany)


• Johnson & Johnson Services Inc. (U.S.)


• Unilever Plc. (U.K.)


• The Procter & Gamble Company (U.S.)


• Natura & Co. (Brazil)


• The Estee Lauder Companies Inc. (U.S.)


• Kao Corporation (Japan)

Further Report Findings

• The market in Europe dominated the sun care products market share due to high product usage in the summer and holiday seasons. The market stood at USD 4.31 billion in 2022 due to the increasing number of collaborations among market players. Numerous campaigns and awareness programs in Europe to reduce the occurrence of skin cancer by adopting sun-protection measures that will aid in market growth.  

• Asia Pacific has held a substantial market share owing to subtropical conditions in Australia and New Zealand. These conditions supported the consumption of sun care products in the region.

Table of Segmentation