Toothpaste Market Value to Reach USD 25.71 billion by 2030; Growing Preference for Anti-Cavity and Vegan Pastes to Augment Market Growth

The global toothpaste market size touched USD 18.11 billion in 2022 and is predicted to reach USD 18.70 billion in 2023. The market is anticipated to touch USD 25.71 billion by 2030, recording a CAGR of 4.7% over 2023-2030.

Fortune Business Insights™ presents this information in its latest report titled “Toothpaste Market Size, Share & COVID-19 Impact Analysis, By Type (Teeth Whitening, Herbal, Sensitive Teeth, and Others), By End-User (Adults and Children), and By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmaceutical & Drug Stores, and Online), and Regional Forecast, 2023-2030”.

Dental problems are rising at a worrying rate across the world due to various factors, such as lack of awareness of the importance of a proper oral care routine and consumption of unhealthy foods. However, governments as well as major market players are launching various initiatives and programs to improve people’s awareness of the benefits of dental hygiene. They are also taking various steps to ease people’s access to these products in rural areas. These factors are expected to fuel the sales of toothpastes as these products can protect a person’s teeth from cavities, plaque, and other oral health issues, thereby augmenting the toothpaste market share.

COVID-19 Pandemic Slowed Product Manufacturing Due to Closure of Production Facilities

The COVID-19 pandemic had a negative impact on the expansion of this market as governments across the world imposed various movement & trade restrictions and lockdowns. This scenario compelled manufacturers to either reduce their production targets or shut down their manufacturing plants altogether. This move slowed the production of toothpastes, which had a negative impact on their supply, further decelerating the market’s expansion.

Growing Preference for Anti-Cavity and Vegan Pastes to Augment Market Growth

Customers are increasing their inclination toward medicated, herbal, and animal cruelty-free pastes to improve their dental hygiene and boost animal welfare. Many well-known brands, such as Marvis, Hello, Dr. Brite, and Schmidt’s, among others, are manufacturing products that can cater to the demands of the growing vegetarian and vegan populations. For example, Arata launched a vegan toothpaste that consists of chamomile, peppermint, and extracts of cinnamon, which protect the teeth and gums. Many brands are also producing dental care solutions that mitigate the risk of tartar and cavities. These developments are expected to enhance the toothpaste market growth in the coming years.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/toothpaste-market-104484

Leading Market Players to Increase Focus On Developing Unique and Niche Products

A majority of the leading players in this market are increasing their focus on creating niche and unique dental care products that protect and repair the oral health of people. People having sharp teeth are at a higher risk of suffering from cavities and decays. This is why companies are creating various products that specifically target these problems.

Notable Industry Development:

• April 2021: LiquiGlide announced its collaboration with Colgate Palmolive Co. and invested USD 50 million to develop LiquiGlide’s CleanTanX technology-based packaging for recyclable oral care tubes in Europe.

List of the Companies Profiled in the Report:

• The Procter & Gamble Company (U.S.)


• Unilever PLC (U.K.)


• Colgate-Palmolive Co. (U.S.)


• GlaxoSmithKline PLC (U.K.)


• Lion Corporation (Japan)


• Church & Dwight Co., Inc. (U.S.)


• Tom's of Maine (U.S.)


• D.R. Harris & Co Ltd (U.K.)


• Amway International Inc. (U.S.)


• Avon Products, Inc. (U.K.)

Further Report Findings

• Asia Pacific held the dominant market share in the global market in 2022 due to the adoption of online shopping platforms is rising among Indian, Chinese, and Southeast Asian customers to buy essential goods, such as toothpaste.

• The North America market is also anticipated to showcase robust growth in the global market as a growing number of customers across the region are increasing their inclination toward premium-quality dental care solutions. More customers are becoming conscious about their dental aesthetics and taking various measures to improve their oral health. These factors will help the regional market share grow during the forecast period.


• The adult segment is anticipated to be a major end-user of toothpastes in the future as this pool of customers consumes large quantities of unhealthy foods that are harmful for their teeth. The consumption of alcohol and tobacco is high among adults, which can increase their risk of being diagnosed with dental problems and even oral cancer. These aspects are predicted to boost the product’s demand among adults.


• The teeth whitening segment is anticipated to dominate the market. One of the major factors that contribute to the segment’s growth is the general perception among people that white teeth are a sign of good oral health. More people are buying teeth whitening products as they can whiten the teeth from the comfort of their homes. These factors will fuel the segment’s expansion.

Table of Segmentation