Home Fragrance Market to Record CAGR of 5.91% Over 2025-2032; Increasing Emphasis On Self Care and Rising Number of Residential Homes to Bolster Market Growth

The home fragrance market size was valued at USD 24.73 billion in 2024 and is expected to be worth USD 25.69 billion in 2025. The market is projected to reach USD 38.41 billion by 2032, recording a CAGR of 5.91% during the forecast period.

Fortune Business Insights™ presents this information in its latest report titled “Home Fragrance Market Size, Market & Industry Analysis, By Fragrance Type (Floral, Fresh/Citrus, Woody, Oriental/Spicy, Herbal, Fruity, Sweet/Gourmand, Oceanic, and Others), By Product (Candles, Sprays, Diffusers, Essential Oils, Incense Sticks, Plug-in Devices, Potpourri & Sachets, Wax Melts, and Others), By Category (Mass and Premium), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, and Others) and Regional Forecast, 2025-2032”.

Home fragrance products refer to products that improve the overall ambience and scent of residential spaces. The companies working in this industry deal with a wide range of products, such as candles, incense sticks, sprays, essential oils, and diffusers. The increasing demand for home improvement products due to rapid urbanization is one of the key factors fueling the market’s growth.

The COVID-19 pandemic slowed the market’s growth as it faced severe supply chain disruptions due to government-imposed lockdowns. This factor caused a notable increase in the prices of raw materials, such as scents, wax, and reed sticks, which are used to make home fragrance products. This increased the overall prices of these products, which hindered their demand and eventually impeded the market’s progress.

L’OCCITANE Group Announced Acquisition of Dr. Vranjes Firenze to Fortify Its Range of Premium Fragrance Brands

L’OCCITANE Group, a leading French manufacturer of beauty and wellness products, announced the acquisition of Dr. Vranjes Firenze, an Italy-based home fragrance brand. This company revealed that this move is expected to help it strengthen its range of luxury beauty and fragrance brands.

Increasing Emphasis On Self Care and Rising Number of Residential Homes to Bolster Market Growth

Many individuals are becoming more concerned about their overall wellbeing and creating their own self-care routines in this regard. This factor has boosted the sales of home fragrance products, such as scented candles as these products can help individuals create a peaceful and calming atmosphere at their homes. Another major factor that has increased the sales of home fragrance products is rapid urbanization, which has, as a result, increased the number of residential homes.

However, extreme fluctuations in the prices of raw materials can hamper the home fragrance market growth.

Leading Market Players to Focus On New Product Launches to Strengthen Dominance

Some of the top companies driving the market’s growth are focusing on introducing a wide range of products to help them expand their existing product portfolios. This move will also help them increase their brand presence and strengthen their dominance in the market.

Notable Industry Development:

• September 2024: Air Wick, a brand that operates under Reckitt Benckiser, announced the launch of its new portable and cordless Essential Mist Diffuser. The company revealed that the new product provides users with a multi-sensorial experience by releasing scents that are infused with natural essential oils.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/home-fragrance-market-102422

List of the Companies Profiled in the Report:

• Broken Top Brands (U.S.)


• Circle E Candles (U.S.)


• ESTEBAN PARIS (U.S.)


• Newell Brands (U.S.)


• Reckitt Benckiser Group PLC (U.K.)


• S.C. Johnson & Son Inc. (U.S.)


• Procter & Gamble (U.S.)


• Richard Ginori s.r.l. Viale Giulio Cesare (Italy)


• Scentair Technologies, LLC (U.S.)


• 3M Company (U.S.)

Further Report Findings

• North America held the biggest global home fragrance market share in 2024 as there is a high customer demand for housing in countries, such as Canada, the U.S., and Mexico. This factor is predicted to catalyze the sales of home fragrance products, such as scented candles and diffusers.


• The market in Europe is also anticipated to grow at an appreciable pace during the forecast period owing to rising imports of different types of candles to countries across the world.


• Based on fragrance type, the fresh/citrus segment held a dominant position in the market in 2024 as fragrance products containing citrus or fresh scents are widely available and they are used for mood boosting and various other applications.

Table of Segmentation