Plant Based Protein Supplements Market to Grow at 6.37% CAGR till 2032; Proliferation of Supermarket Stores across Countries to Propel Growth

The global plant based protein supplements market size is projected to reach USD 10.17 billion by 2032 on account of rapid uptake of naturally-derived foods amongst urban working populations, finds Fortune Business Insights™ in its report, titled “Plant Based Protein Supplements Market Size, Share & Industry Analysis, By Type (Soy Protein, Pea Protein, and Wheat Protein), Distribution Channel (Mass Merchandisers, Pharmacies/Drugstores, Specialty Stores, Online Retail, and Others), and Regional Forecast, 2025-2032”. The report states that market value stood at USD 6.27 billion in 2024 and is expected to register a CAGR of 6.37% from 2025 to 2032.

The outbreak of the COVID-19 pandemic is anticipated to favor the plant based protein supplements market growth as consumers are inclining towards adopting fruit- and vegetable-based diets to maintain their health. However, the market growth is likely to suffer because of the supply chain disruptions caused by the pandemic.

PlantFusion Introduces Novel Plant Protein Supplement for Women

PlantFusion, the US-domiciled plant-based foods specialist, announced in July 2020 the launch of ‘INSPIRE FOR WOMEN’, the company’s latest plant based protein shake for women that supplies ingredients to balance hormones, support metabolism, and provide energy. The product is a unique mix of proteins derived from superfoods, algae, artichoke, and peas, along with 5,000gms of naturally occurring branched-chain amino acids (BCAAs). Furthermore, the company has also revealed the exclusive ingredients blended into the protein shake powder, including punicosides, l-theanine, and Sensoril, which is a patented form of Ashwagandha and aids in balancing stress hormones.   

Widespread Animal Cruelty to Push Consumers towards Plant-based Diets

Cruelty inflicted on animals to satisfy meat requirements of humans has pushed a large number of people to adopt plant-based diets. For example, a report in the Guardian stated that every year approximately 95,000 male calves are killed across the UK soon after birth as they do not give milk and are not suitable for beef production. Further, according to a report from the UN Food and Agriculture Organization (FAO), roughly 1.5 billion pigs are killed every year (in Europe, they are usually killed in gas chambers) to meet the surging demand for pork, bacon, sausages, and ham worldwide. With people becoming more aware about the inhuman treatment of animals, the demand for plant based protein supplements and other nutrients is rising. These naturally-derived ingredients serve the protein needs of the human body in the same measure as those provided by animal-based food items.

Launch of Exciting New Products to Inflame Market Competition

Competition in this market is characterized by the innovation and expansion activities undertaken by key players. These players, with their strong financial standing and robust product line-ups, are heavily investing in R&D to create and launch new, exciting plant-based products to entice consumers. Their research is also geared towards developing vegan proteins to serve the rapidly swelling market for vegan products, especially in the UK and the United States. Lastly, the strategies adopted by the companies are designed to enable them to establish presence in the burgeoning markets of Asia, Africa, and South America.

Industry Development:

• December 2019: Roquette announced the launch of two novel plant proteins, NUTRALYS® TP-C and NUTRALYS® TF-C, which will expand its textured proteins range. While NUTRALYS® TP-C will be derived from peas NUTRALYS® TF-C will be extracted from fava beans. The new additions will allow Roquette to capture the speedily growing market for plant based protein supplements in Europe.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/industry-reports/plant-based-protein-supplements-market-100082

List of Key Players Covered in this Market Report:

• Danone S.A. (Paris France)


• Roquette Frères (Lestrem, France)


• Kerry Group plc (Listowel, Ireland)


• BENEO GmbH (Mannheim, Germany)


• Glanbia plc (Kilkenny, Ireland)


• Iovate Health Sciences International Inc. (Ontario, Canada)


• Amway (Michigan, U.S.)


• MusclePharm Corporation (California, U.S.)


• Sakara Life, In (New York, U.S.)


• Tiba Starch & Glucose Manufacturing Company (Ash Sharqia Governorate, Egypt)


• Nuzest Life Pty Ltd. (New South Wales, Australia))

Further Report Findings:

• The soy protein segment led the market with an overall share of 60.34% in 2024 owing to its superior nutritional value and abundant availability of soy.


• North America, followed by Europe, is expected to dominate the plant based protein supplements market share during the forecast period as vegetarianism and veganism trends gain traction in these regions. In 2024, the North America market size stood at USD 2.83 billion.

Table of Segmentation: