RTD Coffee Market Size to Reach USD 42.36 Billion by 2027; Driven by the Increasing Adoption of Fast-paced Lifestyle Habits Across the World

The global RTD coffee market size is projected to reach USD 42.36 billion by the end of 2027. The variants in product offerings with regard to flavor and ingredients in the product will bode well for the growth of the overall market in the coming years. According to a report published by Fortune Business Insights, titled “Ready to Drink (RTD) Coffee Market Size, Share & COVID-19 Impact Analysis, By Packaging Material (Glass and PET bottles, Cans, and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and Online Retail), and Regional Forecast, 2020-2027,” the market was worth USD 22.44 billion in 2019 and will exhibit a CAGR of 8.31% during the forecast period, 2020-2027.

Ready-to-drink coffee is one of the most widely consumed beverages across the world. The exceptional benefits offered by the product are a primary reason why this product is widely consumed and preferred over other drinks in this sector. The availability of ingredient-based variants as well as flavors in RTD coffee will bode well for the growth of the overall market in the foreseeable future. The rising investment in the development of healthy ready to drink coffee, coupled with the emphasis on innovations with regard to flavour and enhanced taste, will emerge in favor of market growth. The demand for clean labelled products and the increasing retail chains will contribute to the growing consumption of the product in the coming years. The presence of several large scale manufacturers in several countries across the world will bode well for market growth.

RTD Giant illy Announces Yet Another Cold Brew Variant in the Global Market

The report highlights a few of the major industry developments of recent times and discusses their impact on the growth of the overall market. The increasing consumption of RTD coffee over the past decade has encouraged companies to invest more in the manufacturing side. This will change the scenario where-in manufacturers focused more on the marketing of the product. The adoption of a fast paced lifestyle has encouraged these companies to introduce newer versions and variants in the product. In March 2020, illy announced the launch of a new cold brew variant and added to its line of ready to drink coffee. The company introduced ‘illy Cold Brew RTD Coffee,’ a product that possesses natural sweetness. The company also claims that unlike a few of its counterparts, this variant will lead to minimal acidity; a factor that was a major concern among coffee enthusiasts for a long time. This product will help the company to establish a stronghold in the market.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/industry-reports/ready-to-drink-rtd-coffee-market-100285

Rising Health Awareness and Decline in Carbonated-drink Consumption will Aid Growth

The rising health awareness and the adverse health effects of carbonated drinks have led to a wider consumption of ready to drink coffee. Due to the introduction and ease of availability of cold brew coffee across the world, consumers prefer this drink over carbonated energy drinks due to the minimum side effects. It is obvious that carbonated drinks have a higher percentage of calories and sugar; and the changing lifestyle habits will lead to a slump in the production as well as consumption of such products.

Accounting to Healthy Market Competition, Major Companies are Looking to Adopt Newer Strategies

The massive demand for coffee and RTD products has encouraged existing companies as well as attracted newer market entrants across the world. The huge investments in the development of flavored products have proved beneficial for most companies and this looks like an emerging trend in the market. Besides innovations and variations, several companies are also looking to merge with the aim of acquiring a wider consumer base. Through M&As, companies will look to combine the resources of both the businesses; a step that will bode well for the growth of the companies for the long term.

List of companies profiled in the report:

• PepsiCo (U.S.)


• The Coca-Cola Company (U.S.)


• Nestle S.A. (Switzerland)


• JAB Holding Company (Luxembourg)


• Asahi Group Holdings, Ltd. (Japan)


• McDonald's Corporation (U.S.)


• Danone S.A. (France)


• Dunkin’ Brands Group, Inc. (U.S.)


• Suntory Beverage & Food (Japan)


• LotteChilsung Beverage Co Ltd (South Korea)


• Other players

Industry Developments:

• February 2020: STok Cold Brew announced the launch of a new Cold Brew ready to drink Coffee. The product of Danone is ideal for the consumers seeking more from the coffee without comprising on taste and convenience.

The global RTD coffee market is segmented on the basis of: