Deodorant Market to Surge at 5.57% CAGR from 2023 to 2030; Wild Partnered with Leading U.K. Retailers to Strengthen Customer Base

The global deodorant market size stood at USD 24.36 billion in 2022. The market value is slated to rise from USD 25.16 billion in 2023 to USD 37.44 billion by 2030 at a CAGR of 5.57% during 2023-2030. The expansion is due to the growing awareness among the global population regarding a healthy lifestyle and the escalating demand for organic and stick deodorants. Additional aspect driving the market growth is the surging demand from fitness enthusiasts engaged in activities such as yoga, jogging, cycle riding, and others.

Fortune Business Insights™ presents this information in its report titled “Deodorant Market Size, Share & COVID-19 Impact Analysis, By Product Type (Spray, Roll-On, Stick, and Others), By Packaging Material (Metal, Plastic, and Others), By End-User (Men and Women), and Regional Forecast, 2023-2030”.

Pandemic Affected Market Expansion Considering Lockdown Restrictions

The limited availability of raw material and lack of production negatively affected the market during the pandemic period. The period further witnessed the shutdown of production facilities driven by labor shortages. Several manufacturers shifted to e-commerce websites for the promotion and sale of products in less time. Thus, an upsurge in social media advertisement and the growing trend of online shopping helped in the revival of the industry.

Wild Entered a Partnership with U.K.’s Prominent Retailers to Enhance Customer Base

In December 2021, Wild, a natural and sustainable deodorant brand, entered into a partnership with leading department stores, supermarkets, and retailers in the U.K. The move was centered on the enhancement of consumer base in the country.

The company inked a deal with Sainsbury’s for the online rollout of its products. The deal also included 285 of the supermarket’s stores. Furthermore, the company also partnered with Waitrose to trail its products in 30 stores across the Republic of Ireland and the U.K.

Surge in Industry Value Impelled by Increasing Focus of Manufacturers on Introduction of New Products

The rising focus of manufacturers on the introduction of innovative and better products is expected to propel the deodorant market growth over the forthcoming years. Additional factors favoring industry expansion comprise an increase in demand for natural ingredient products and the introduction of deodorant wipes that come in the form of lightweight wiping papers.

However, the formation of skin allergies by the usage of some products could restrain industry expansion to some extent. This comes as deodorants contain an array of chemicals such as cyclomethicone, aluminum compounds, and others.

To get a detailed report summary and research scope of this market, click here:

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Key Industry Players Enter into Collaborations to Expand Product Reach

Major market players are undertaking research activities and developing a range of new products for strengthening their industry positions. These include collaborations, merger agreements, partnerships, and the formation of alliances. Additional initiatives include the formation of alliances and escalating participation in trade conferences.

Key Players Profiled:

• Unilever PLC (U.K.)


• Procter & Gamble (U.S.)


• Beiersdorf AG (Germany)


• Henkel AG & Co KGaA (Germany)


• L'Oreal S.A. (France)


• Sky Organics (U.S.)


• Speick Natural Cosmetics (Germany)


• Truly's Natural Products (U.S.)


• Erbaviva (U.S.)


• Spirit Nest (U.S.)


• EO Products (U.S.)


• Elsa's Skincare (U.S.)

Notable Industry Development

• June 2022 – Good Avenue partnered with Nuud along with its innovative odor control solutions. The deal would help in the development of better products. While Good Avenue is committed to sourcing the best conscious goods available, Nuud is dedicated to offering customers effective and safe products.

Further Report Findings

• By geography, the market is subdivided into North America, Europe, South America, Asia Pacific, and the Middle East & Africa.


• The Europe deodorant market share is anticipated to depict lucrative expansion over the forecast period. The surge is due to the presence of a huge number of major cosmetic players in the region.


• The Asia Pacific market is slated to register considerable growth throughout the study period. The expansion is impelled by the increasing economic growth in countries such as China, India, and Japan.


• By product type, the market is segmented into spray, roll-on, stick, and others. The spray segment is anticipated to depict substantial expansion over the estimated period owing to rising consumer demand.


• Based on packaging material, the market is subdivided into metal, plastic, and others. The plastic segment is poised to register appreciable growth over the anticipated period. The escalation is propelled by the lower cost and durability of plastic containers.  


• By end-user, the market is subdivided into men and women. The men segment is expected to depict substantial expansion throughout the forecast period.

Table of Segmentation