Europe Hair Care Products and Styling Tools Market to Increase Gradually with a CAGR of 4.17%, Henkel AG Inaugurated its First Store for Schwarzkopf Brand at Rosenthaler Staße in Berlin

The Europe hair care products and styling tools market size is estimated to display strong growth by reaching USD 3.40 billion by 2030. Fortune Business Insights™ in its report titled “Europe Hair Care Products and Styling Tools Market Size, Share & COVID-19 Impact Analysis, By Product (Hair Care Products [Shampoos, Colorants, Hair Treatment Products, Hair Growth Products, and Others] and Hair Styling Tools [Hair Dryers, Hair Irons/Hair Stylers, Hair Clippers/Trimmers, Hair Shavers, and Others]), By End User (Men and Women), and Country Forecast, 2023-2030”, observes that the market size in 2022 stood at USD 2.45 billion and is expected to reach USD 2.55 billion in 2023. The market is expected to witness a strong CAGR of 4.17% during 2023-2030. Hair salons help users to choose the suitable and correct product based on their color preferences, hair type, and hair-related issues. An average European consumer is ready to pay for premium products and brands are also ready to partner with reputed hairdresser salons in the forthcoming years to stay competitive. 

Parlux Launched its New Parlux ALYON Red Edition which Uses the New K-Advance Plus Professional Motor

In October 2021, Parlux launched its new Parlux ALYON red edition. The new edition launched by the company uses the new K-Advance Plus professional motor for effective performances. The Parlux ALYON red edition comes in two versions, Standard (with two nozzles) and Pack Parlux ALYON + MagicSense. Parlux is an Italian manufacturer of hair dryers and other related hair care electrical appliances.

Pandemic Affected the Market as the Professionals in Hair Salons Required Nearness to Consumers

The COVID-19 pandemic affected the market of hair care products & styling tools as the professionals in hair salons required physical nearness to consumers. This led to the closure of hair salons. A sizable number of consumers took lockdown as an opportunity to experiment with personal grooming and built new at-home personal care/beauty routines. To stay competitive, industry participants attracted consumers by strengthening their online presence throughout Europe.  

Increasing Number of Hairdressers and Beauty Parlors across Europe to Aid Market Growth

Increasing number of hairdressers and beauty parlors across the region is predicted to drive the Europe hair care products & styling tools market growth. Various factors such as scientific advancements in hair care technology, consumer perception toward luxury & product quality, and popularity of domestic hair care & styling tools brands have been responsible for increasing the number of beauty businesses in the U.K. A report published by the National Hair & Beauty Federation (NHBF) says that hair salons have been steadily increasing across European countries.

However, as majority of hair products are distributed through mass-market and online retailers in Europe, major hair care products & styling tools companies also focus more on developing consumer products.

Trend of Green Salon amongst the Market is Driving the Competition among Key Players

The trend of green salon amongst the market is driving the competition in the market amongst key players. Some of the popular green salons in Europe are Blue Tit (England), Christophe-Nicolas Biot (France), Green & Co (England), Alchemy Salon (Scotland), Grönn (England), Marie Therese (Denmark), and Tarik.D Hairdressing (Germany). Prominent players have been offering a wide variety of hair dryers, hairbrushes, hair colorants, hair straighteners, and other hair styling products/accessories to professional hairdressers, through professional distribution channels across the region.

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https://www.fortunebusinessinsights.com/europe-hair-care-products-and-styling-tools-market-106596

Notable Industry Development

• October 2021: Henkel AG inaugurated its first store for the Schwarzkopf brand at Rosenthaler Staße in Berlin. The store will sell the professional product range and seasonal limited editions of the brand. Henkel AG is a German chemical and consumer goods company.

List of Key Companies Profiled in the Report:

• Procter & Gamble (U.S.)


• L’Oréal S.A (France)


• Wahl Clipper Corporation (U.S.)


• Henkel AG & Co. KGaA (Germany)


• Jemella Ltd (U.K.)


• Codibel n.v/s.a (Belgium)


• Davines S.p.A. (Italy)


• Revlon Inc. (U.S.)


• KIEPE s.r.l (Italy)

Further Report Findings

• Germany dominated the Europe hair care products and styling tools market share as it is one of the important importers of raw materials for cosmetics. There has been a gain in popularity of ingredients such as essential oils, botanical extracts, and vegetable oils in the hair space industry.


• The Italy market is characterized by a sizable number of domestic brands, the majority of which are small companies that cater to the local market.


• On the basis of product, the market is segregated into hair care products (shampoos, colorants, hair treatment products, and hair growth products among others) and hair styling tools (hair dryers, hair irons/hair stylers (including hair curlers), hair clippers/trimmers, and hair shavers). Hair care products segment held the largest share in 2022 due to rising consumer concerns centered around dry hair.

Table of Segmentation