Educational Toys Market to Exhibit CAGR of 8.47% from 2025 to 2032; Mattel’s Mattel Playback, Aimed Toward 100% Recycled Products to Witness Bullish Growth

The global educational toys market was valued at USD 66.22 billion in 2024. The market is projected to grow from USD 71.32 billion in 2025 and reach USD 126.02 billion by 2032, exhibiting a CAGR of 8.47% during the forecast period. Fortune Business Insights™ presents this information in its report titled “Educational Toys Market Size, Share & Industry Analysis, By Type (Arts & Crafts, Role Play, Games & Puzzles, Motor Skills, Musical Toys, STEM Toys, and Other Toys), By Age Group (Up to 4 Years, Between 4 and 8 Years, and Above 8 Years), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-commerce, and Others), and Regional Forecast, 2025-2032”. 

Manufacturers globally focus on designing eco-friendly smart toys intended to inculcate learning into children. It is important for producers to manufacture durable products that are capable of bearing the rash use of children. For instance, as per ASTM F963 – Standard Consumer Safety Specification for Toy Safety, toy producers in the U.S. are obligated to follow strict rules and regulations. The acceptance and formation of production laws are anticipated to shape the market during the forecast period.

Increased Focus on Sales through Online Channels Bolstered Market Growth During Pandemic

The outbreak of COVID-19 pandemic disrupted supply chains globally. China, a crucial supplier of educational toys, suffered severely due to a rise in import duty charges in India. Despite this, the market witnessed positive growth owing to high demand from online channels. As children spent more time at home, large spending on novel learning toys by parents assisted in market growth. 

Leapfrog Enterprises, Inc. Announced New Products to Capture Market Share

Leapfrog Enterprises, Inc. introduced new educational toys to its preschool and infant category in April 2022. Lean Sweep Learning Caddy, My Pal Scout Smarty Paws, Ironing Time Learning Set, and My Pal Violet Smarty Paws are new products added to the category.

Government Initiatives to Support Domestic Toy Production

Government initiatives and assistance in the toy-producing sector will boost industry growth. The market in India is expected to observe significant growth during the estimated period owing to the rising adoption and production of educationally toys domestically. For instance, to accelerate the production of toys, the Government of India (GoI) established eight toy clusters in the states of Karnataka, Madhya Pradesh, Uttar Pradesh, Tamil Nadu, and Rajasthan.

However, the rising circulation of counterfeit products in the industry may stifle the educational toys market growth.

Industry Players’ Preference for Online Channels for Sales Sparks Growth

Strong distribution networks and sales through online channels are the main focus areas of industry leaders to increase global reach. Lego Systems A/S and Mattel are prominent players in the educational toys sector. For instance, Lego Systems A/S observed a 21% increase in product sales in 2020 due to high investment in the digitization of business.

Notable Industry Development

• May 2021 – Mattel launched Mattel PlayBack, its new toy takeback program, intended to reuse and recover material from old Mattel toys once users are done playing with them. This strategic move highlights the company’s goal to achieve 100% recyclable materials across all its product offerings by 2030. 

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/educational-toys-market-106324

List of Companies Profiled in the Report

• Mattel (U.S.)


• LEGO System A/S (Denmark)


• Melissa & Doug (U.S.)


• Ravensburger (Germany)


• The Simba Dickie Group (Germany) 


• TOMY (Japan)


• JAKKS Pacific, Inc. (U.S.)


• GoldLok Toys (China)


• WowWee Group Limited (Canada)


• CocoMoco Kids (India)

Further Report Findings

• North America held a dominant position in the market share. High demand for U.S.-made toys and cheaper and faster shipments contribute to the region’s growth.


• Meanwhile, Europe is poised to gain popularity owing to its increasing usage and promotion of eco-friendly products.

Table of Segmentation