Kids Apparel Market Size to Reach USD 366.72 billion by 2032; Rising Population of Newborn Babies to Augment Market Growth

The global kids apparel market size was valued at USD 211.57 billion in 2024. The market is projected to grow from USD 225.88 billion in 2025 to USD 366.72 billion by 2032, exhibiting a CAGR of 7.17% during the forecast period.

Fortune Business Insights™ presents this information in its latest report titled “Kids Apparel Market Size, Share & Industry Analysis, By Product Type (Formal, Casual, and Semi-formal), By End-User (Boys and Girls), By Age Group (Below 5 Years, 5-10 Years, and Above 10 Years), By Distribution Channel (Online and Offline), and Regional Forecast, 2025-2032”

The concept of kids’ fashion has gained tremendous momentum in recent years as parents are looking for more fashionable options for their kids’ clothes. Many companies have seen this growing trend and are launching a wide range of attractive and comfortable clothing ranges that cater to the unique needs of kids of all ages. Most of these clothes are made from cotton as the fabric does not shrink, is easy to wash, and prevents the colors & prints from fading. These factors are expected to boost the market growth.

Restrictions on Travel and Transport Hampered Market Growth During Pandemic

The COVID-19 pandemic forced countries across the world to impose travel and transport restrictions to avoid the spread of the virus. This scenario had a severe impact on the market growth as manufacturers closed down their manufacturing plants as the demand for luxurious clothes dramatically declined during this period. The outbreak also saw severe shortage of labor force and raw materials, further disrupting the textile supply chain and hindering the market forecast.

Rising Population of Newborn Babies to Augment Market Growth

The kids apparel market growth is expected to be driven by the rising number of newborn babies across the world. Since more companies are introducing clothing ranges that specifically cater to the needs of newborns, parents are willing to splurge on these products to offer high comfort to their children. Moreover, the average birth rate is on the rise in most countries across the world as governments are taking various initiatives to reduce the child mortality rate. These aspects will bolster the market progress.

Major Players Deploy Novel Product Launches to Boost their Brand Image

The market has some of the most renowned kids apparel companies and is highly competitive. These leading brands are focusing on deploying a wide range of key corporate strategies, such as collaborations, store launches, business expansions, and partnerships, to retain their competitive edge. They are also intensifying their efforts to enhance their brand image and create a strong brand awareness to expand their customer base. For example, in April 2022, Michael Kors announced the launch of a new sporty-chic range of kids apparel.

Notable Industry Development

• March 2022 – Ten & Below, a kids’ wellness and lifestyle store, launched its store that also included a range of clothes at Banjara Hills, Hyderabad.

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https://www.fortunebusinessinsights.com/kids-apparel-market-104630

List of Key Players Profiled in the Report

• Carter’s, Inc. (U.S.)


• The Children's Place, Inc. (U.S.)


• Industria de Diseño Textil, S.A. (Inditex) (Spain)


• Hennes & Mauritz AB (Sweden)


• Nike, Inc. (U.S.)


• Mothercare plc (U.K.)


• Cotton On Group (Australia)


• Gianni Versace S.r.l. (Italy)


• Burberry (U.K.)


• Gerber Childrenswear LLC (U.S.)

Further Report Findings

• Asia Pacific is anticipated to capture a major share of the market during the forecast period due to factors, such as growing infant population, rising disposable income, and better childcare facilities in rural & urban areas, especially in developing countries such as India and China. The total consumer spending on children's clothing and footwear in Asia is predicted to rise as the region is witnessing robust economic growth, which has also boosted household incomes. For example, in July 2021, Nesavu launched a new designer kids ethnic apparel store in Coimbatore, India.


• The market in North America is also estimated to grow considerably in the coming years. Parents belonging to the working-class population in the U.S. are becoming more concerned about the safety and health of their infants, prompting a notable rise in dual income households to support their ever-growing familial needs. Rising temperatures across the region have urged parents to buy high-quality and comfortable baby clothes that provide comfort and safety for their babies throughout all seasons. Demand for these products usually grows during various festivals and events wherein many children participate in programs such as cosplay, Halloween, and school talent shows. These factors are driving the market growth in this region.


• The casual segment is projected to register a significant growth rate during the forecast period as parents are increasing their preference for clothes that are lightweight, comfortable for their children, and easy to wear all day long.


• The boys segment is anticipated to hold a dominant kids apparel market share during the forecast timeframe as the birth rate of boys in the last few decades is higher than that of girls across the globe. Many companies are also launching new clothing ranges to boost the sales of boy’s clothing. These developments will help the market grow.

Table of Segmentation