Shampoo Market to Grow at a CAGR of 5.76% over 2025 to 2032; Growing Awareness of the Harmful Effects of Chemicals to Drive the Growth of the Market

The global shampoo market size was valued at USD 36.27 billion in 2024. The market is projected to grow from USD 38.23 billion in 2025 to USD 56.59 billion by 2032, exhibiting a CAGR of 5.76% over the forecast period. Fortune Business Insights™ presents this information in its report titled “Shampoo Market Size, Share & Industry Analysis, By Product (Medicated/Special-Purpose and Non-medicated/Regular), By Form (Liquid, Solid, and Others), By Application (Household and Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, and Others), By Manufacturers (Private Label, Toll Manufacturing, and Multinational), and Regional Forecast, 2025-2032”.

Shampoo cleanses the scalp and the hair, tackling dirt, oil, dandruff, and hair fall. Rising awareness of hair care and the prevalence of hair issues, along with broader product availability, fuel the global demand for anti-hair fall shampoos.

The COVID-19 pandemic in 2020 disrupted the market due to lockdowns and travel restrictions, causing supply chain challenges such as transportation delays, factory closures, and raw material shortages.

Head & Shoulders Introduced BARE to Protect Scalps From Dandruff

Head & Shoulders, a Procter & Gamble brand, introduced BARE in May 2023, an anti-dandruff shampoo formulated with nine key ingredients such as Zinc Pyrithione, Sodium Cocoyl Isethionate, and Citric Acid. The product is clinically proven and dermatologically tested and designed to protect scalps from dandruff.

Increasing Demand for Natural and Organic Products to Impel Market Growth

The spurring demand for natural and organic shampoos stems from the growing awareness of the harmful effects of chemicals such as sulfates and parabens. Consumers prefer products with natural ingredients such as plant extracts and essential oils. In response, key players are launching organic offerings; for instance, in May 2022, Medimix introduced Total Care Shampoo, made with nine natural herbs, catering to the demand for safer, chemical-free options and therefore, driving market growth.

However, the availability of alternative hair products such as conditioners, and hair oils, hinder the shampoo market growth to a great extent.

Industry Participants Focus on Diversifying Portfolios to Expand Their Market Footprints

The global shampoo market is highly competitive, with leading players leveraging brand loyalty and market presence. Companies are launching new products to diversify portfolios, such as Kao Corporation’s February 2024 launch of its hair care brand, melt, aimed at expanding its market footprint and strengthening its haircare segment.

List of Key Players Mentioned in the Report:

• L'Oréal S.A. (France)  


• Unilever Plc. (U.K.)     


• The Procter & Gamble Company (U.S.)


• Henkel AG & Co. KGaA (Germany)


• Johnson & Johnson Services, Inc. (U.S.)


• Coty Inc. (U.S)


• Estée Lauder Companies, Inc. (U.S.)


• Kao Corporation (Japan)


• Beiersdorf AG (Germany)


• Shiseido Co. Ltd. (Japan)

Key Industry Development:

• April 2024- Johnson & Johnson's Johnson's Baby launched Milk Moisturizing Shampoo, a gentle formula free from parabens, dyes, sulfates, and phthalates, expanding its baby care offerings.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/shampoo-market-103432

Further Report Findings:

• In 2024, the Asia Pacific region led the market, fueled by the increased focus on hair care, growing male grooming needs, and higher product demand among working professionals in Japan, China, India, and South Korea. In addition, emphasis on maintaining a proper physical appearance also boosts the product demand across the region.


• North America is poised for significant growth in the market, driven by key players, rising disposable incomes, and a growing focus on personal grooming. The U.S., with its increasing hair-related concerns and a high labor force participation rate of 56.8% by women in 2022, leads the region as working women seek effective hair care solutions.


• On the basis of product, non-medicated shampoo segment held the dominant shampoo market share in 2024, driven by its affordability, accessibility, and widespread adoption. Increased availability of over-the-counter options in pharmacies and drug stores also contributed to its growth.

Table of Segmentation