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The global mushroom market size is projected to hit 24.05 million tonnes by 2028. Fortune Business InsightsTM in its report titled, “Mushroom Market Size, Share & COVID-19 Impact Analysis, By Type (Button, Shiitake, Oyster, and Others), By Form (Fresh, Frozen, Dried, and Canned), and Regional Forecast, 2021-2028”, observes that the market size stood at 14.35 million tonnes in 2020 and 15.25 million tonnes in 2021, and is expected to exhibit a CAGR of 6.74% between 2021 and 2028. The rising health consciousness amongst the ever-increasing population is anticipated to boost nutritional food consumption, thereby boosting the market growth.
The COVID-19 pandemic has augmented health consciousness amongst consumers. In the wake of the pandemic, the consumption of nutritionally rich food products has boosted its consumption and bolstered the market growth. Furthermore, significant investments made during the pandemic by manufacturers to install hi-tech control systems and automate the production process have helped the market’s expansion.
New Wave Holdings Corp.’s Introduction of Functional Mushroom Products to Incite Development
In March 2021, New Wave Holdings Corp, under its Way of Will brand, launched the first functional mushroom products. The company launched functional mushroom powder and capsules for the U.S. market. The collection of is differentiated in five categories, adaptogen blend, energy blend, brain function blend, immunity blend, and antioxidant blend. The launch is aimed to enhance wellness and skincare for consumers.
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Increasing Health Consciousness to Fuel Nutritional Food Consumption & Foster Market Growth
The rising health consciousness amongst the globally expanding population is anticipated to boost the consumption of foods with low cholesterol and fat contents such as mushrooms. They are rich in fiber and digestive enzymes that promote immunity and gut health. They are highly in demand by the expanding vegan populace. The nutritional attributes of the product are anticipated to boost consumption and flourish the global mushroom market growth.
Key Players Adopt Mergers & Acquisitions to Boost their International Presence
The major players operating in the market emphasize mergers and acquisitions to fuel their international presence. They focus on extensive R&D activities for product innovation. They adopt several growth strategies, including product innovation, new product launches, and others to improve their revenues. For instance, in July 2020, Leap Foods launched its new mushroom blended burgers and sausages.
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ATTRIBUTE | DETAILS |
Study Period | 2017-2028 |
Base Year | 2020 |
Estimated Year | 2021 |
Forecast Period | 2021-2028 |
Historical Period | 2017-2019 |
Unit | Volume (Million Tonnes) |
By Type |
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By Form |
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By Geography |
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