U.S. Generator Sales Market to Exhibit 5.7% CAGR from 2023 to 2030; Kohler-SDMO Expands Industrial Canopy Range with Anti-Corrosion M139 Generator Canopy

The U.S. generator sales market size was valued at USD 5.71 billion in 2022. The market is projected to grow from USD 6.10 billion in 2023 to USD 8.96 billion by 2030, exhibiting a CAGR of 5.7% during the forecast period. Fortune Business Insights™ presents this information in its report titled “U.S. Generator Sales Market Size, Share & COVID-19 Impact Analysis, By Power Rating (Below 75 kVA, 75-375 kVA, 375-750 kVA, Above 750 kVA), By Fuel Type (Diesel, Gas, Others), By Application (Continuous Load, Peak Load, Standby Load), By End-User (Mining, Oil & Gas, Construction, Residential, Marine, Manufacturing, Pharmaceuticals, Commercial, Telecom, Others) and Forecast, 2023 – 2030”.

The growing demand for generators, driven by increased utilization and technological advancements, is fueled by factors such as the push for sustainable development and the goal of achieving net-zero carbon emissions. This has led to an increase in the adoption of hybrid and bi-fuel generators, creating significant opportunities in the market.
The power industry is experiencing an exponential increase in demand, leading to the construction of new power generation, transmission, and distribution stations. This growth is driven by the need to meet the rising power requirements of various sectors.

COVID-19 Pandemic Disrupted Generator Market, Impacted Imports and Operations

The global outbreak of the novel coronavirus, COVID-19, had a profound negative impact on various industries, including generator sales. Disruptions in shipment channels have significantly hindered the import of generators to key countries such as the U.S., China, and India. These countries, renowned for their substantial manufacturing and deployment of diesel generators, experienced regional and national lockdowns, resulting in the suspension of industrial operations. Consequently, the import of generators to the U.S. has been severely affected, leading to repercussions across the entire market within the country.

Cummins Inc. Launched Centum Series Generators, Revolutionizing Power Solutions

Cummins Inc. unveiled the Centum Series generators, marking the introduction of a new generation of generator sets in July 2022. These generators are designed to meet the specific power needs of customers, featuring highly efficient engines that occupy a compact space. The Centum Series allows end-users to specify their desired power requirements, providing a high-density and high-performance power supply solution in a smaller footprint. This innovative product offering is expected to drive U.S. generator sales market growth.

Growing Demand for Electricity Drives Expansion in the Power Industry

The power industry is experiencing significant growth due to the rising demand for electricity and the construction of new power generation, transmission, and distribution facilities to meet these needs. Various sectors such as construction, manufacturing, mining, and commercial industries are increasing their investments to ensure an adequate power supply during peak hours. For example, according to the U.S. Census Bureau, there was a substantial increase in spending on public construction in March 2021, particularly in residential construction, while spending on other types of construction decreased significantly.

However, the U.S. generator sales market share for traditional generators may face challenges due to government targets and initiatives aimed at promoting the adoption of green energy technologies.

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Leading Players in the Generator Market Focus on Innovation and End-user Segments

The generator sales market in the country is characterized by a limited number of major players who are focusing on enhancing their generator sets for different end-user segments and power ratings. These companies, such as Generac Power Systems, American Honda Motor Corp., and Caterpillar Inc., are making substantial investments in research and development to improve performance, lifespan, efficiency, and ease of deployment. As a result, they are positioned as key players in the market and are expected to maintain their leadership positions in the future.

Notable Industry Development

• May 2021: Kohler-SDMO introduced the M139 generator canopy, designed for use in harsh outdoor environments, particularly in Africa and the Middle East, with exceptional anti-corrosion capabilities. This addition completes Kohler's industrial canopy range, which now includes the M137, M138, and M139 models, offering power capacities ranging from 22 kVA to 250 kVA.

List of Companies Profiled:

• Generac Power Systems (U.S.


• American Honda Motor Corp. (U.S.)


• Caterpillar Inc. (U.S.)


• Cummins Inc. (U.S.)


• Ingersoll Rand (U.S.)


• John Deere (U.S.)


• Briggs and Stratton (U.S.)


• HiPower Systems (U.S.)


• Kohler – SDMO (France)


• Wacker Neuson (Germany)

Further Report Findings:

• The above 750 kVA segment holds a significant market share in the generator sales industry, serving the critical need for emergency and continuous power in heavy-duty applications.


• Diesel generators dominate the market due to their reliability and versatility, making them the preferred choice for backup power supply.


• The continuous load applications segment drives market growth, meeting high-capacity demands without overload requirements.


• The residential segment leads the market by addressing the rising demand for reliable home power backups in response to the growing trend of remote working.

Table of Segmentation