Printed Cartons Market Size, Share, and Industry Analysis By Printing Technology (Flexography Printing, Offset Printing, Digital Printing, Gravure Printing, Lithography Printing, and Others), By End-use Industry (Food & Beverages, Personal Care & Cosmetics, Pharmaceutical, Consumer Goods, Electricals & Electronics, and Others), and Regional Forecast, 2024-2032

A printed carton is a container or box that helps manufacturers focus on product branding and enhance product safety. Printed carton boosts brand promotion, visibility, and product differentiation through their eye-catching graphics, detailed information, and logos, further helping products stand out on crowded retail shelves. The rapidly rising demand for attractive and informative packaging solutions and the growing shift toward sustainable packaging solutions drive the market expansion. The major manufacturers' continuous product advancements and launches also impel the global printed cartons market growth.

• For instance, in April 2023, SIG introduced SIG Digital Printing, specifically for European aseptic carton packages. The printing solution offers full-color digital printing without requiring cylinders or printing forms for additional agility and flexibility to meet specific customer demands.

The exponential growth of the e-commerce sector is a major factor fuelling the global printed cartons market. The printed cartons package and transport medicines, drugs, vaccines, food and beverage items, and other consumer goods through online platforms. It boosts the demand for printed cartons, driving the market growth. Expanding the electrical and electronics industry worldwide also aids market growth.

The uncertainty in raw material prices for manufacturing printed cartons is a major factor hampering the market growth. The high upfront costs associated with several packaging techniques, which are unsuitable for low-volume runs, also limit the market growth. The complex setup of some printing technologies takes a longer time, restraining the demand for printed cartons.

The sudden outbreak of the COVID-19 virus impacted several sectors globally. The rapidly growing pharmaceutical, food and beverages, and e-commerce industries worldwide boosted the demand for printed cartons, impelling market growth.

SEGMENTATION

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Printed Cartons Market


• Key Industry Trends


• Regulatory Landscape for the Printed Cartons Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Printed Cartons Market

ANALYSIS BY PRINTING TECHNOLOGY

Based on printing technology, the market is segmented into flexography printing, offset printing, digital printing, gravure printing, lithography printing, and others.

The flexography printing segment accounts for the largest market share and will flourish over the forthcoming years. Flexography printing is gaining immense traction as it is a cost-effective solution for extensive print runs with fewer printing restraints. The versatility and shine offered by the technology are essential for printing on cartons of any shape or format.

ANALYSIS BY END-USE INDUSTRY

Based on end-use industry, the market is segmented into food & beverages, personal care & cosmetics, pharmaceutical, consumer goods, electricals & electronics, and others.

The food & beverages segment dominates the market and is estimated to witness significant growth over the forthcoming years. Printing on cartons is essential for developing the food & beverages industry. It strengthens brand identity, communicates product identity, differentiates the brand from its competitors, and increases brand recognition. The massive expansion of the food and beverages sector worldwide propels the segment growth.

REGIONAL ANALYSIS

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The printed cartons market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

The Asia Pacific dominates the global printed cartons market and will experience noteworthy growth over the forecast period. The rapid rise of the food and beverage, retail, cosmetics, and personal care industries are the major contributors to the demand for printed cartons in the region.

North America is the second-dominating region and will witness rapid growth over the upcoming years. The rising demand for printed folding cartons among the food and beverages pharmaceutical sectors and growing modern retail outlets boosts market growth.

Europe is the third-leading region. The increasing adoption of smart folding cartons and rising demand for cost-effective and attractive packaging solutions from Europe's well-established personal care and cosmetic industry drive market growth.

The Latin American market will foresee steady growth due to the rising utilization of printed cartons in the e-commerce and food sectors. The Middle East & Africa printed cartons market is anticipated to experience moderate growth owing to the soaring demand for printed cartons for pharmaceutical packaging.

KEY PLAYERS COVERED

The report includes the profiles of key players such as Nippon Paper Industries Co., Ltd., International Paper, Smurfit Kappa, Tetra Pak International S.A., DS Smith, Huhtamaki Group, WestRock Company, Amcor Plc, Quantum Print Packaging Limited, and Hartgraph Limited.

KEY INDUSTRY DEVELOPMENTS

• In September 2023, a leading global paper-based carton packaging manufacturer, Tetra Pak, and owner of North America’s biggest carton water brand, Flow Beverage, collaborated with Live Nation Canada. Tetra Pak launched new carton designs, which highlight Tetra Pak Custom Printing. It is the "first and only" ink jet-based and premium carton package printing solution to provide brands with innovative, customizable, and cost-effective systems.


• In June 2023, Falconer Print & Packaging Ltd. announced the launch of a new carton packaging solution for Navy Professional’s products. The packaging includes a secondary carton and countertop display units for candles, diffusers, and other products.


• In January 2019, Tetra Pak announced a strategic partnership with German printing press manufacturers Koenig and Bauer. The partnership focuses on offering new full-color digital printing on its beverage carton packages.