Printed Tissue Paper Market Size, Share and COVID Impact Analysis, By Type (Toilet Paper, Facial Tissue, and others, By Application (Household and commercial), By Sales Channel (Online and Offline), and Regional Forecast, 2024-2032

Printed tissue paper is a versatile material for packaging, wrapping gift items, and hygiene purposes. The surging product demand from the hospitality industry significantly drives global market growth. Furthermore, the rising awareness regarding health and hygiene increases consumer spending on personal hygiene products such as printed tissue paper, driving product sales worldwide. The growing consumer preference for eco-friendly hygiene products further triggers printed tissue paper sales.

Printed tissue papers are a cost-effective way of branding a product using various design options. They can also be modified in various sizes, shapes, and colors to represent a business trademark or logo. Printing tissue papers with customized information is known to assist a business to attract prospective customers. In this respect, numerous hospitality businesses employ printed tissue papers to promote their products and services. Several companies also offer tissue paper customization services for specific designs and styles for such businesses. For instance, in July 2020, Pregis, a U.S.-based protective packaging manufacturer, launched Inspyre paper, a tissue paper manufactured in various stock colors. The company also offers custom artwork for specific branding and designs on these papers. Despite the benefits of printed tissue papers to businesses, printed tissue papers necessitate deforestation worldwide. In this regard, the rising consumer awareness regarding environmental sustainability is a major barrier to market growth.

Impact Of COVID-19 On The Printed Tissue Paper Market

The COVID-19 crisis has significantly affected the global printed tissue paper market growth, notably in 2020. The closure of restaurants and hotels due to COVID-19 restrictions significantly decreased product demand across countries. Furthermore, lockdown restrictions worldwide also led to the closure of manufacturing sites, impacting supply chain operations. However, hygiene awareness amid the novel pandemic accelerated the product demand through the online distribution channel.

Key Insights

The report will cover the following key insights:

• Overview of the overall tissue paper industry.


• Supply Chain Analysis.


• Industry SWOT Analysis.


• Key Industry Developments (Product launch, Merger, Acquisition, Partnership).


• Impact of COVID-19 on printer tissue paper Market.

Analysis by Type

Based on type, the global market is segmented into toilet paper, facial tissue, and others. The toilet paper segment accounted for the largest market share in 2022. The growing awareness regarding toilet hygiene increases toilet paper demand across households and non-residential facilities such as hospitals and hotels. The facial tissue segment is expected to witness significant growth in the coming years due to rising incidences of allergies and infections resulting from a lack of facial hygiene.

Analysis by Application

Based on the application, the global market is segmented into household and commercial. The commercial segment will likely hold a dominant market share over the forecast period, backed by soaring demand for printed tissue papers in various designs across the hospitality and food service industries. The increasing need for hygiene & personal care, brand marketing, and promotion in these industries triggers the product demand worldwide.

Analysis by Sales Channel

Based on sales channel, the global market is segmented into online and offline. The online channel will likely witness the fastest growth in the near term, driven by considerable developments in e-commerce platforms and an increasing consumer preference for online shopping. For instance, in May 2021, Origami, an Indian paper disposables manufacturer, announced that its online sales rose by 30% due to rapid changes in consumer behavior during the post-COVID-19 phase and the rising awareness regarding disposable hygiene products due to the novel pandemic.

Regional Analysis

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By geography, the global printed tissue paper market is analyzed across North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America accounts for the largest market share in the global market. Led by the U.S. and Canada, extensive tissue paper consumption across residential, commercial, and industrial applications fuels the North American printed tissue paper market growth. For instance, according to Environment America, a U.S.-based environmental advocacy organization, an average American uses more than 140 rolls of toilet paper annually, signifying the annual demand for printed tissue paper countrywide.

Asia Pacific will likely witness considerable growth during the forecast period, backed by rising consumer awareness regarding personal hygiene, increasing standard of living, and expanding population, notably in India and China. In addition, numerous regional brands, including Jukebox Print and no issue, offer customized printed tissue paper, favoring regional market expansion.

Key Players Covered

The report will include the profiles of key players such as Asia Pulp & Paper, Georgia – Pacific, Procter & Gamble, CMPC, Cascades, Kimberly Clark, Lotus Tissue Papers Products, Beeta Machines Private Limited, Swan Tissue Products Australia Pty Ltd and Wepa.

Segmentation

Key Industry Developments

• May 2021: Overnight Prints, Inc., a U.S.-based online print company, announced plans to expand its print marketing materials line with custom-printed tissue papers.


• November 2019: IT Tech Packaging, a Chinese paper mill company, introduced PM9, its tissue paper production line, following the successful trial production, construction completion acceptance, and disposed of wastewater discharge permits from the Chinese environmental authorities