Quercetin Market Size, Share, and Industry Analysis By Type (Flavored and Unflavored), By Form (Capsule & Tablets, Powder, and Liquids), By End-use (Dietary Supplements & Nutraceuticals, Functional Food & Beverages, and Pharmaceuticals), and Regional Forecast till 2032

The global quercetin market is significantly expanding owing to the globally increasing popularity of supplements to maintain holistic health and well-being. Quercetin is a natural pigment present in green leafy vegetables, fruits, and grains. Commercially, it is extracted from buckwheat, nuts, flowers, bark, and green tea. It is abundant in antioxidants and efficiently helps to prevent radical damage. The pigment is one of the most widely used nutritional supplements and effectively reduces inflammation, allergy symptoms, and blood pressure.

Quercetin holds anti-tumor properties and therefore it is used as chemoprevention agent to inhibit the proliferation of a wide range of cancers such as lung, breast, prostate, cervical, and colon.  Increasing number of chronic diseases, including cancer, heart disease, brain disorders, and diabetes, are expected to propel product demand in the near future. According to the National Cancer Institute, in January 2022, the U.S. had recorded approximately 18.1 million cancer cases.

The outbreak of COVID-19 had a major impact on various markets. The pandemic period witnessed a staggering spike in the demand for food supplements, immune health supplements, and pharmaceutical products, which positively boosted the market growth.

Quercetin Market Driver

Increasing Demand for Functional Foods and Nutraceuticals to Foster the Market Growth

Consumers’ rapid shift toward healthy lifestyles and growing awareness regarding health and well-being has flourished the demand for functional and nutraceutical products including quercetin. Non-governmental organizations and government agencies involving in numerous awareness campaigns globally, impact the market growth. For instance, in May 2024, the Centers for Disease Control and Prevention (CDC) started the ‘Do I Have Prediabetes?’ campaign in the U.S. to create awareness regarding prediabetes risk and help prevent or delay the onset of type 2 diabetes. The manufacturers are focusing on customized and innovative health-beneficial product launches to meet the growing demand, which has further increased the growth of the global market.

Quercetin Market Restraint

Availability of Alternative Products at Lower Prices to Restrict the Market Growth

Quercetin is traditionally used as an antioxidant supplement. The wide availability of substitute products including glutathione, alpha-lipoic acid, and carotenoids at a lesser price in the retail shelves may hamper the market growth in the near future. The pigment is extracted from vegetables including onion. To extract the quality product, manufacturers need to install advanced machinery and technologies. It requires larger investments. Thus, the entry barriers including high investments and technical complexities will restrict the new entrants, hampering the market growth in the near future. 

Quercetin Market Opportunity

Increasing New Product Launches to Drive the Market in the Future

Increasing focus on health coupled with the rising adoption of preventive measures is one of the most important reasons for growing demand in the market. As a result, manufactures are develop the new health supplements using novel ingredients, which is further expected to propel the market. In March 2024, Maypro, the global supplier of nutraceuticals, collaborated with Alps Pharmaceuticals, the manufacturer of pharmaceuticals, to launch a highly absorbable formulation of quercetin, EubioQuercetin in North America. The product is manufactured to achieve high solubility and absorption rate, thereby providing the combined effect of rutinose and quercetin.

Key Insights

The report covers the following key insights:

• Overview of the Global Quercetin Market


• Supply Chain Analysis


• Regulatory Analysis


• Industry SWOT Analysis


• Key Industry Developments


• Qualitative Analysis Related to COVID-19

Segmentation

Analysis by Type

By type, the market is bifurcated into flavored and unflavored varieties.

The unflavored segment holds the largest share of the global market. Unflavored quercetin is widely used as an ingredient in bulk supplements which are consumed with energizing smoothies, nutrient-dense soups and stews, workout shakes, herbal teas, and others. Furthermore, the unflavored product will offer more flexibilities to combine with different supplements and food products. It will further drive the segment’s sales in the near future.

The flavored segment is expected to grow significantly over the forecast period. The manufacturers are producing flavored quercetin products to normalize the bitterness. Lemon and pineappleflavored products along with other varieties are available in the market. Thus, increasing companies’ focus to expand their product range in flavored category is poised to drive the segment growth during the forecast period.

Analysis by Form

Based on form, the market is classified as capsules & tablets, powder, and liquids.

The capsule & tablets segment is anticipated to hold the largest market share during the forecast period owing to the price efficiency, convenience in packaging, and greater shelf life of the products. Growing demand for customized products with specified dosages is further expected to accelerate the expansion of the segment.

The liquids segment is expected to show significant growth due to the multiple benefits offered by this segment. Liquid supplements are more efficient in providing higher potency and absorption rates as liquid-based products tend to dissolve more rapidly. Due to the indispensable benefits offered by the liquid segment, manufacturers are increasingly developing the liquid form of quercetin.

Analysis by End-use

By end-use, the market is categorized into dietary supplements & nutraceuticals, functional food & beverages, and pharmaceuticals.

The dietary supplements & nutraceuticals segment is expected to hold the largest market share. Consumer preference is shifting toward supplements and nutraceuticals to adopt preventive measures and achieve long-term health and wellness. Antioxidants including quercetin helps to reduce inflammation, blood pressure, and blood sugar levels. The increasing user preference for consumption of dietary supplements for overall health benefits is likely to drive the product demand. Additionally, the combination treatment involving quercetin and resveratrol effectively alleviates obesity and helps in weight reduction. Therefore, the product is also being used in supplement products developed for weight management purpose. The wider acceptance of the product in supplements category is primarily driving the product sales. 

The functional food & beverages segment is anticipated to grow significantly in the next few decades owing to the increasing popularity of fortified food & beverages, functional juices, and probiotic drinks. The manufacturers are increasingly investing in new product launches to meet the growing demand for nutrient-enriched food items. Increasing consumer demand for food & beverages rich in antioxidants and anti-inflammatory properties is further expected to fuel the segmental expansion during the forecast period.

Regional Analysis

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By region, the market has been studied across Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

North America is expected to hold the largest share of the global quercetin market during the forecast period. The growth of the market in the region is attributed to health awareness among the regional population and consumer preference for dietary supplements and functional foods. The prevalence of chronic health disorders is higher in the region due to the improper diet and consumption of junk and processed food. Therefore, consumers depend upon supplements and functional intakes to tackle nutritional deficiencies.

The Asia Pacific market is anticipated to grow with a significant CAGR during the forecast period owing to rapid urbanization, changing lifestyles, and increasing disposable income. The growing aging population in countries such as China and Japan have increased the consumption of dietary supplements that are beneficial for older adults to address specific nutritional deficiencies and health concerns. Moreover, the rising demand for healthy foodstuffs supported by a larger consumer base and increasing disposable income of the middle-class population are some of the factors that boost the growth of the market in the region.

Key Players Covered

The global quercetin market has a wide scope owing to the existing companies. The global players in the market have a geographical reach and are increasingly focusing on launching customized and innovative products through investments in research and development.

The report provides the profiles of the following key players:

• NOW® Foods (U.S.)


• Sandhus Nutrition (U.S.)


• MoxyVites (U.S.)


• Thorne (U.S.)


• Bluebonnet Nutrition (U.S.)


• Natural Factors USA (Canada)


• Doctor's Best (U.S.)


• Oregon's Wild Harvest (U.S.)


• Natrol, LLC (U.S.)

Key Industry Developments

• In February 2024, Duas Rodas, a Brazilian multinational producer of flavors, botanical extracts, and nutraceuticals, announced to reinforce the export of quercetin obtained from 'Dimorphandra mollis' to meet the growing demand.


• In February 2022, Taiyo International, a subsidiary of Taiyo Kagaku Corporation, the global leader in manufacturing beneficial foods, launched ‘SunActive IsoQ’, a water-soluble form of iso-quercetin. The company is looking forward to expand its bioavailable flavonoid series to address the demand for sports nutrition, immune health, cardiovascular health, healthy aging, and others.