Raisins Market Size, Share, and Industry Analysis, By Type (Natural Seedless, Sultanas, Munakka, Currants, and Others), By Application (Food Service, Food Processing {Bakery & Confectionery, Dairy Products, Savory Snacks, and Others}, and Household), and Regional Forecast, 2024-2032

Raisins, also known as dried grapes, fall into the category of traditional dried fruits and are commercially produced from the cultivars of Vitis Vinifera L. The raisin trees were indigenous to the mountains and moist areas of China; however, their cultivation spread long back to Turkey, India, and Japan. Today, the U.S., Turkey and Iran are recognized as the prime producers of raisins across the globe and hold more than half of the share in the market. According to the Iran Dried Fruits Exporters Association, an association based in Iran, stated that the production of dried grapes grew substantially in the 2020/21 season, reaching 260,000 MT. Also, the production for the year 2021/22 is estimated to reach its normal range of around 160-170,000 MT. In terms of consumption, Europe emerged as the biggest market for dried grapes, attributing to half of the world’s imports. As per the “Centre for the Promotion of Imports from Developing Countries to the EU,” a government agency, the imports of dried fruits reached 379 thousand tones (2019) in Europe, with the U.K. (25%), Germany (19%) and the Netherlands (14%), being the major importers.

Raisins are considered a healthy snack option, as they are rich in vital nutrients such as vitamins, minerals, and fiber. Also, it is consumed as a good source of energy, primarily due to its high natural sugar content. In addition, dried raisins represent a vital source of bioactive compounds (tartaric acid) and potassium, which are proven to be beneficial for human health. Thus, such advantages influence the manufacturers to use raisins in the food industry as an ingredient or in the form of snacks. Mainly, raisins are used in the bakery & confectionery industry to prepare fruit loaves, cakes, muffins, and other traditional desserts. Apart from this, it is also used in healthy snacks such as breakfast cereals, muesli, and energy bars, thus appealing to consumers looking for healthier and indulgent treats.

Key Insights

The report covers the following key insights:

• Overview of the Parent/Related Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Raisins Market


• Recent Key Industry Developments

RAISINS MARKET SEGMENTATION ANALYSIS

Analysis by Type

On the basis of type, the global market is distributed into natural seedless, sultanas, Munakka, currants, and others. Out of all, natural seedless raisins are expected to lead in the market as it is the most famous type and are widely used in several culinary applications. This variety of raisins has a dark color and imparts a sweet and sour flavor with a chewy/meaty texture. Owing to its solid nutritional value, the majority of consumers try to include such raisins in their daily routine, maybe in the form of snacks. This variety is mainly used to prepare rice dishes, Indian desserts, and Kormas.

Sultanas are expected to be counted as one of the fastest-growing segments owing to their versatility. This variety is obtained from Thompson seedless grapes and is dark brown to reddish-amber.

Analysis by Application

On the basis of application, the market is segmented into food service, food processing {bakery & confectionery, dairy products, savory snacks, and others}, and household. The food processing segment is expected to hold the first position by generating the largest market share in terms of raisin utilization. Nowadays, consumers are majorly looking for healthy substitutes and are engaged in maintaining their fitness goals. Thus, raisins have been considered a “go-to-snack option,” especially for athletes, before or after, and even during workouts. The soaring demand for nuts-enriched products drives the use of raisins in healthy snacks (muesli, calorie-rich bars) and other savory snacks (cookies, puffed snacks). Thus, considering these raisin advantages and the constant progress of the market, the leading players are emphasizing strengthening their sales by launching new raisin-based products.

The food service segment emerged as the second leading segment in the global market. For centuries, raisins have been a staple ingredient in various cuisines globally. In Middle Eastern cuisine, dried raisins are used in the preparation of desserts such as baklava and halva, whereas in Europe, they are used for puddings and mincemeat. Raisins also add sweetness and texture to tagines and stews.

Regional Analysis

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On the basis of geographical region, the market is distributed into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Out of all, Europe is predicted to dominate the global raisins market due to its high import activities. The growth in imports is mainly driven by the surging interest in healthy snacking and the growing demand for sugar replacement in the confectionery industry. These raisins are used in Europe for producing trail mixes, fruit bars, and breakfast cereals. Most imported dried grapes in the region include sultanas, currants, and dried grapes.

Asia Pacific grew at the fastest pace and is expected to maintain its significant position in the market. Stable climatic conditions for cultivation and a strong demand for dried fruits offer growth opportunities in the market.

Key Players Covered

• Lion Raisins


• Red River Foods


• Sunbeam Foods


• Traina Foods


• Fruits of Turkey


• Montagu Snacks


• Royal Nut Company


• Dole Packaged Foods


• Geobres


• National Raisin Company.

Key Industry Developments

• In March 2024, Otsuka Pharmaceutical Co., Ltd., a Japanese medical products supplier, released their latest addition of soy nutrition bars via their brand, SOYJOY. The new bar, “SOYJOY Fig & Raisin,” is composed of a gluten-free dough obtained from soybeans and contains an assortment of nuts, fruits, and other ingredients.


• In March 2023, Baggry’s, an Indian breakfast cereals company, introduced its latest addition of muesli bars across India. These muesli bars are made up of American cranberries, raisins, and Californian almonds.