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Retro reflective material is manufactured by using tiny glass beads that reflect light back immediately to the source. There are retro-reflective road signs and pavement markings. They also illuminate the pedestrian lane, signalling the road ahead. As a revolutionary approach to reduce the energy needed for cooling retroreflective materials have been proposed which helps to improve urban microclimates. Conventional reflective materials installed on roofs reflect solar radiation and help to restrict the heat radiations.
Growing demand from the automotive industry is expected to drive the market growth. Increased demand in highway traffic management coupled with stringent regulatory policies, relating to the safety of industrial workers, is expected to expand the application of these materials in industries and safety clothing. In addition, the adoption of these materials into apparels is likely to boost demand in clothes, shoes, and bags. However, lack of awareness of safety materials is anticipated to restrict the industry growth in some developing countries. Furthermore, weaker enforcement of government regulations is also anticipated to limit the product demand.
Based on product type, the market for retro reflective materials is segmented into film, sheet & tapes, paint, ink & coatings, and others. Based on application, the market for retro reflective materials is further segmented into traffic control & work zone, automotive, safety apparel and others. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Key Market Driver -
Increasing application in construction and automotive industries is driving the market
Key Market Restraint -
Lack of product awareness to restrict the industry growth
The global & regional players operating in the retro reflective materials market includes 3M, Avery Dennison, ORAFOL, Dominic Optical, Changzhou Hua R Sheng Reflective Material, Coats Group, Nippon Carbide Industries, Paiho Group, Asian Paints PPG, and Reflomax
Asia Pacific dominates the global market for retro-reflective materials. In Asia, China was the largest consumer of retro-reflective materials due to the strong demand from industries such as automotive, transportation and construction. Expanding construction activity in the region is projected to further propel the industry growth. North America held a prominent share in the global market. This is attributed to the increasing reconstruction and refurbishment activities in the U.S. The development and management of road and railways are further expected to boost the market growth. The increasing competitiveness of construction safety products has increased the production of retro-reflective materials in the U.S. In Europe, Germany held the largest share in the market backed by favourable growth of automotive industry. The demand for retro-reflective materials is also expected to increase as government organisations imposed strict safety standards for safety apparels. Moderate growth is expected in Latin America, Middle East and Africa during the forecast period. In Latin America, emerging economies such as Brazil represents major growth opportunities for the retro reflective materials industry in the near future.
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September 19, 2019: ORAFOL, a leading manufacturer of retro-reflective materials acquired KAY AUTOMOTIVE GRAPHICS, a leading supplier of automotive graphics in the U.S. The acquisition was done by ORAFOL to strengthen expertise and expand market reach in the North America.
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