Sales Force Automation Market Size, Share, and Industry Analysis, By Deployment Model (Cloud and On-Premise); By Enterprise Type (Large Enterprises and Small and Medium Enterprises (SMEs); By Application (Lead Management, Sales Forecasting, Order & Invoice Management, Opportunity Management, and Others), By Industry (BFSI, Retail, Healthcare, IT & Telecom, Manufacturing, and Others), and Regional Forecast, 2024-2032

Sales Force Automation (SFA) leverages technology and software solutions within an organization to simplify and automate sales-related tasks and procedures. The goal is to increase the efficiency and productivity of sales teams by providing them with tools and resources to manage customer contacts, monitor sales activity, follow up on leads, and facilitate the entire sales cycle. The fundamental goal of SFA is to automate time-consuming and repetitive steps that salespeople traditionally perform manually. These tasks include lead management, contact and account management, sales forecasting, opportunity monitoring, order processing, and reporting. SFA systems automate these processes, allowing salespeople to focus more on building customer relationships, closing deals, and driving sales growth.

Increasing automation and the use of 5G technology for sales automation to improve production will drive market growth. According to the Heavy Reading 5G Network Strategies Operator Survey 2024, extensive sales automation as a form of critical mass is expected to drive the development of 5G networks and services over the decade. As the use of 5G cellular networks increases, automation applications for sales professionals will enable smoother setup and continuous data updates. It helps to increase the effectiveness and profitability of companies and drive the market growth. Additionally, automating your sales operations reduces the burden of administrative tasks, freeing up your time for other important tasks. As a result, employee productivity increases, resulting in huge demand across many industries.

Every country has been affected by the coronavirus, which has had a negative impact on all sectors of the economy and industry. This temporarily impacted sales and supply chains. Lockdown restrictions halted all industrial activities and disrupted supply chains. This  increased the need for sales automation, contributing to industry expansion during the COVID-19 pandemic.

Impact of Generative AI on the Sales Force Automation Market

The combination of SFA and generative AI enables CSOs to capture, understand, and leverage complex data sources to better understand their customers. GenAI allows sales leaders to capture new external signals and transform them into actionable SFA intelligence to improve buyer and seller activity. For instance,

• A Salesforce Survey 2023 stated that 71% of salespeople are automating personalized sales communications and 75% of generative AI users are automating workplace tasks and using generative AI for work communications.

The SFA data and GenAI prompt engineering enable the next generation of dynamic process automation. This pressures sales operations and the SFA team to maintain a reliable sales force automation database.

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities


• Business Strategies Adopted by Key Players


• Impact of Generative AI on the Global Sales Force Automation Market


• Consolidated SWOT Analysis of Key Players

Segmentation

Analysis By Application

The sales force automation market is segmented into lead management, sales forecasting, order & invoice management, and opportunity management. Lead management gained the largest market share. Lead management in sales automation fosters collaboration between marketing and sales teams by allowing them to access the same lead data and work together efficiently to convert leads. Sales automation allows businesses to monitor where each lead comes from and determine which marketing activities or channels are generating the most valuable leads. Implementing lead management within sales automation eliminates the risk of dropped or lost leads and ensures that all leads are followed up effectively. These features will increase the demand for the application and drive the sales automation software market growth during the forecast period.

Regional Analysis

The global sales force automation market has been segmented into five regions: North America, South America, Europe, the Middle East & Africa, and Asia Pacific.

North America has the highest market share due to the region’s technological infrastructure, such as broad mobile connectivity, high-speed internet, increased 5G adoption, and access to software solutions. This has aided North America in embracing the sales force automation system and integration easier. For instance, according to GSMA Intelligence 2023, By 2025, 5G connections will account for 64% of all mobile connections and will increase by 280 million in North America, up from 14% in 2021.

The U.S. has been a front-runner in implementing sales force automation solutions in many industries, including healthcare, manufacturing,  technology, banking, and retail. With robust prominence in innovation and client-oriented initiatives, businesses in the U.S. have identified the advantages of sales force automation in improving customer connections, optimizing sales processes, and obtaining a competitive advantage.

Asia Pacific is expected to be the fastest-growing market. The region’s market expansion is attributed to the adoption of advanced technology, a competitive market, and a consumer-oriented approach. Industries have used sales force automation to expand client retention, sales processes, and overall business success.

Distribution of the Global Sales Force Automation Market, By Region

• North America – 39%


• South America – 8%


• Europe – 24%


• Middle East and Africa – 10%


• Asia Pacific – 19%

Key Players Covered

The report provides the profiles of key players such as Salesforce, Oracle Corporation, Pega Systems, SugarCRM, Zoho Corporation, SAP SE, Creatio, Vtiger, Neocrm, Freshworks, HubSpot, Microsoft Corporation, and Businessnext.

Key Industry Developments

• March 2024: Salesforce announced the general availability of Pro Suite, a scalable, flexible, complete offering to assist small businesses with AI CRM. Pro Suite enables advanced customization and features, such as sales forecasting and quoting,  workflow and process automation, and live chat for customer service.


• August 2023: Botree Software launched a dynamic upgrade to its Sales Force Automation (SFA) app. The solution has been designed to develop sales operations and overall revenue productivity for brands across consumer durables, FMCG, and OTC pharma.