Sea Buckthorn Market Size, Share & Industry Analysis, By Form (Juice, Oil, Powder, and Others) By Application (Dietary Supplement, Pharmaceutical, Cosmetics & Personal Care, Food & Beverages, and Others), and Regional Forecast, 2024-2032

The global sea buckthorn market size was valued at USD 347.56 million in 2023 and is projected to grow from USD 381.40 million in 2024 to USD 837.26 million by 2032, exhibiting a CAGR of 10.33% during the forecast period. Asia Pacific dominated the sea buckthorn market with a market share of 67.52% in 2023. Moreover, the sea buckthorn market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 79.22 million by 2032, driven by increasing consumer awareness regarding the health enhancing properties of sea buckthorn such as antioxidant, anti-inflammatory, and anti-bacterial properties.

Sea buckthorn, also known as hippophae rhamnoides, is a deciduous shrub native to Europe and Asia Pacific. These berries contain vitamin C and other beneficial flavonoids, which makes them a suitable raw material for manufacturing medicine. The global market has been experiencing significant growth due to increasing demand for natural and functional foods and rising awareness of the product’s health benefits. Moreover, its growing application in the food, cosmetics, and pharmaceutical industries further drives the market. Governments’ increasing emphasis on cultivating the berries further fuels the global sea buckthorn market growth.  

The COVID-19 pandemic had a moderate impact on the global market. The pandemic led to increased demand for organic and natural health products as consumers became more interested in boosting their immune systems and overall health, leading to product demand growth. The product is a relatively niche product not grown in many parts of the world, which meant the market relied on a few suppliers, negatively impacting the market.

Sea buckthorn Market Trends

Increase in the Demand for Natural, Organic, and Healthy Products Aid Market Growth

Consumers today are increasingly becoming conscious of their health, leading to increased demand for organic, natural, and healthy products. Moreover, there has been a growing interest in the products due to their potential health benefits. Globally, beverage manufacturers are evoking the superfruit-infused beverages trend by introducing new products to the market. This new trend will positively influence market growth. Therefore, the increasing demand for organic, natural, and superfruit products creates opportunities for the market.

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Sea buckthorn Market Growth Factors

Increasing Government Initiatives and Growth in Commercial Cultivation Areas to Fuel Market Growth

In recent years, there has been a significant increase in the cultivation of the product globally. The growing cultivation area of sea buckthorn berries is helping to meet the rising demand for this versatile fruit. The government has also been adopting strategies to promote and increase the commercial cultivation of the product. For instance, in November 2021, the Council of Scientific and Industrial Research (CSIR) collaborated with the Government of the Union Territory of Ladakh to start commercial cultivation of these berries in Ladakh. The Council of Scientific and Industrial Research (CSIR) would develop better harvesting machinery and provide gainful employment through farming, processing, and marketing of various products from sea buckthorn plants, such as juices, jams, herbal tea, vitamin C supplements, health drinks, cream, oils, and soaps.

Similarly, European and Asian countries are also collaborating to increase the cultivation of Seabuckthorn to meet the growing demand. Projects, such as ‘EAN-SEABUCK', helped to increase the production of seabuckthorn.  

Growing Application of Products in Supplements and Nutraceutical Products to Boost Market Expansion

The product has gained immense attention owing to its nutritional and medicinal benefits. Some therapeutic and dietary benefits include boosting the immune system, improving dry skin, promoting heart health, regulating blood sugar levels, reducing cardiovascular diseases, and protecting against cancer. With the advancements in technology, different varieties of foods are being developed from sea buckthorn to meet the growing demand for healthy and naturally sourced food. The juice and the oil extracted from these berries have found application in a wide range of food and pharmaceutical products. In addition, manufacturers are also coming up with new product innovations owing to the rising awareness related to the product. For instance, in January 2020, Vitae Health Innovation, a manufacturer and distributor of food supplements and natural vitamins, launched a natural syrup for dry and productive cough. The new product contains extracts of sea buckthorn, elderberry, and marshmallow.

RESTRAINING FACTORS

Wastage of Berries During Harvesting and Processing Impedes Market Growth

Harvesting and processing sea buckthorn berries incur a lot of wastage as the berries are small in size and have a high seed content. Moreover, the skin of berries is thin and easily damaged, which can lead to losses during processing. The Ministry of Agriculture and Farmers Welfare, India estimated that up to 50% of the berries could be wasted throughout several processes, including harvesting, drying, and processing to produce final product forms, such as juice, oil, and powder, which may impede market growth.

Sea buckthorn Market Segmentation Analysis

By Form Analysis

Juice Segment is Expected to Drive the Market Owing to its Convenience and Palatability

Based on form, the market is segmented into juice, oil, powder, and others.

The juice segment is expected to hold the major share of the market. The juice form of sea buckthorn is mostly used owing to its convenience and ease of consumption. It is popular due to its perceived health benefits and is a rich source of vitamins, minerals, antioxidants, and other bioactive compounds. Key manufacturers focus on developing innovative products to meet the rising demand for the juice form of the product. For instance, in June 2018, Biosash, a direct marketing company in India, launched Wellsash, a sea buckthorn juice. The new product is India's first natural multivitamin and mineral juice made with certified organic sea buckthorn berries.

The oil segment is expected to grow at a high CAGR in the forecast period. Sea buckthorn oil is extracted from the seeds and berries of the fruit and is rich in bioactive compounds, including omega-3 and omega-6 fatty acids, flavonoids, and phytosterols. According to the Journal of Agriculture and Rural  Development in the Tropics and Subtropics, seabuckthorn berries provide volatile oil used as raw material in pharmaceuticals, cosmetics and other products. The oil effectively treats various skin conditions, such as eczema, psoriasis, burns, and wounds. This oil is used in manufacturing dietary supplements and is popular among consumers who prefer products that are manufactured using naturally sourced ingredients.

By Application Analysis

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Dietary Supplement Segment is Expected to Grow at a High CAGR Owing to Several Compounds beneficial to Human Health

Based on application, the market is segmented into dietary supplement, pharmaceutical, cosmetics and personal care, food and beverages, and others.

The dietary supplement segment is expected to grow at a high CAGR over the forecast period. The product is a rich source of vitamins, minerals, and antioxidants and has many health benefits. Sea buckthorn supplements are typically made from juice and oil of berries. Its oil is a good source of omega-3 fatty acids essential for overall health. It also contains vitamins A, C, and E and other antioxidants. According to the ScienceDirect article, sea buckthorn oil has several medicinal properties, including antibacterial, antifungal, and anti-inflammatory properties. Moreover, growing health awareness among consumers related to the product would further propel its demand in the market.

The pharmaceutical segment is expected to hold a major sea buckthorn market share. The growing benefits of sea buckthorn plants in the production of several medicines and healthcare products are predicted to drive the demand for the product. The increasing consumer interest in cost-effective and novel nutraceuticals has changed the perception toward validating ethnomedicinal importance. Further, several R&D activities to explore the therapeutic benefits of the product will push the demand for sea buckthorn products.

The food and beverages segment is anticipated to rise considerably over the projected timeframe. The product is a versatile fruit used in various food products such as juices, nectar, jams, jellies, baked goods, and others.

REGIONAL INSIGHTS

Geographically, the market has been analyzed across Asia Pacific, Europe, North America, South America, and the Middle East & Africa.

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Asia Pacific is expected to hold a dominant share of the global market. The product is known to have a long history of medicinal uses in Asia Pacific. Moreover, the region is also known to be a large-scale sea buckthorn cultivator, especially in China, the largest producer. Further, India is also one of the potential markets for the product, with favorable climate to produce the berries paired with increasing traditional & Ayurvedic medicinal products demand. However, the industry is still in its nascent stages. The government has also been planning strategies to promote the cultivation and sale of the products in order to expose new opportunities to the players operating in the market and increase revenue. For instance, in July 2021, the Agricultural and Processed Food Products Export Development Authority (APEDA) collaborated with Ladakh officials to enhance farmers' and entrepreneurs' income in the region. APEDA would improve the production of flowers and fruits with medicinal values, including sea buckthorn and other organic produce. It also would provide special assistance for branding and promoting products from Ladakh, including sea buckthorn, which is rich in omega, vitamin C, and other essential nutrients.

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North America is expected to witness significant growth over the forecast period. The market is driven by rising awareness of the health benefits of the product, such as its anti-inflammatory, antibacterial, and antioxidant properties. Additionally, the increasing demand for natural and herbal ingredients in food and beverage products, health supplements, and personal care products, especially among developed countries such as the U.S. and Canada, propel the market's growth. The increasing demand for the products drives the U.S. market as consumers look for healthy and natural alternatives to conventional products. Manufacturers are thus launching products made from sea buckthorn extracts in order to meet the demand. For instance, in April 2020, Sea Buckthorn Farm, a U.S.-based company, launched a premium quality sea buckthorn oil blend. The company claims that the extracted oil is crucial in maintaining good health after regular consumption.

Europe is expected to grow at a promising CAGR over the forecast period. The growing applications of the product in the beauty and personal care sector further drive the market. The increasing utilization of fruit in the preparation of medicines and supplements is expected to leverage the market's growth in the region positively. Government bodies also emphasize using the products in food supplements and functional foods. For instance, in November 2020, the European Commission approved the use of leaves from sea buckthorn as a novel food in food supplements and functional foods.

The demand for the product in South America is growing steadily owing to the region's rising dietary and wellness supplements sector. As per the Brazil Food Trends Report 2020, wellness and health are increasing in popularity and Brazilian customers are preferring healthier food options due to their benefits. Additionally, the food and beverage industry in the region is increasing, and the product is being used in various products, including juices, smoothies, and others.

The Middle East & Africa market is still nascent. The demand for products such as juices, jams, and supplements continues to grow in the coming years, driven by several factors, including increasing awareness of the health benefits of the product coupled with the rise of sports nutrition as a mainstream supplement, the growing popularity of natural and organic products, and rising disposable incomes.

List of Key Companies in Sea buckthorn Market

Partnership Strategies by Industry Giants to Increase Global Demand

Prominent players focus on increasing their global presence by implementing strategies, such as investments in partnerships, acquisitions and mergers, R&D, joint ventures, , in innovative product lines. For instance, in January 2020, Authentic Brands Group (ABG), owner of the Sports Illustrated brand, announced a strategic partnership with Sentia Wellness, a leading distributor of CBD-infused wellness products. Sentia Wellness Company will produce and distribute Sports Illustrated and Sports Illustrated Swim-branded CBD-infused topicals through this partnership. One of the products, Sports Illustrated's Limited-Edition Recovery Cream, contains various key ingredients, including Calendula, Sea buckthorn for antioxidants, and Menthyl Lactate.

LIST OF KEY COMPANIES PROFILED:

• SeabuckWonders (U.S.)


• Wellsash (India)


• W.S. Badger Company Inc. (U.S.)


• Natures Aid Ltd. (U.K.)


• Erbology (U.K.)


• SIBU (U.S.)


• WELEDA (Switzerland)


• Leh Berry (India)


• Natura Health Product (U.S.)


• TEREZIA COMPANY s.r.o (Czech Republic)

KEY INDUSTRY DEVELOPMENTS:

• November 2023: Ladakh’s Sea Buckthorn fruit, based in India has recived its own unique Geographical Indication tag which will promote the fruit prodyced from this region.


• September 2022 – The Rural Village Water Resources Management Project in Nepal succeeded in its goal of reducing poverty. Additionally, it improved access to water, and the cooperation project also promoted livelihoods and rural business development. The project strengthened agricultural value chains for crops such as tangerines and sea buckthorn.


• November 2020 – Chairman-cum-ACS Forest R.D. Dhiman emphasized developing Sea buckthorn nurseries on a large scale in the Spiti area so that farmers could cultivate and propagate these plants in their fields.


• December 2018 – Simply Seabuck, a natural and organic skincare company, launched an organic skincare line featuring sea buckthorn oil. The new product is claimed to be rich in nutrients, vitamins, and antioxidants.


• February 2018 – The International Centre for Integrated Mountain Development (ICIMOD) organized a workshop to strengthen the regional prospects of sea buckthorn value chains in Lanzhou, China, by partnering with Gansu Agriculture University.


• January 2018 - Biosash, an Indian wellness product manufacturing company, launched Wellsash Sea Buckthorn juice to the Indian market.

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The global sea buckthorn market research report provides qualitative and quantitative insights into the market. It also offers a detailed analysis of the share, size, and growth rates for all possible segments in the market. The report also provides an elaborate analysis of the market research, market dynamics, and competitive landscape. The report presents various key insights: an overview of related markets, research methodology, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

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