Shampoo Bar Market Size, Share & Industry Analysis, By Hair Type (Normal, Dry, Oily, and Others), and Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

The global shampoo bar market was valued at USD 10.53 billion in 2023 and is projected to be worth USD 11.03 billion in 2024 and reach USD 16.93 billion by 2032, exhibiting a CAGR of 5.5% during the forecast period. North America dominated the shampoo bar market with a market share of 47.86% in 2023.

Solid shampoo bars are hair cleansing products made of herbal oils, butter, conditioners, and gentle cleansers. When washing hair, users can save water usage by using solid forms of shampoos instead of gel or liquid shampoos. Additionally, compared to liquid shampoos, solid hair care cosmetics can be used multiple times and have a longer shelf life. Furthermore, these products aid in hair growth and help with scalp treatment. The growing awareness of the benefits of solid cosmetics among youngsters is driving the global demand for solid shampoos.

• As per the customer survey data published by Ethique, Inc., a New Zealand-based manufacturer of cosmetic products, in 2023,
  
  
  
  • 92% of solid bar shampoo users reported that the company’s Heali Kiwi bar shampoo product helped them treat scalp issues.
  
  
  • One salon-quality shampoo bar can last up to 80 hair washes.
  
  
  
  

During the multiple waves of the COVID-19 pandemic, the closure or limited operations of department stores and cosmetic shops due to government-imposed lockdown restrictions have hampered product demand in many countries globally. For instance, LUSH, a global cosmetics maker, reported a 6.6% decline in its annual net revenues, reaching USD 574.35 million in the financial year ended on 30th June 2021. The company reported that 30% of its net revenue was generated from online channels in 2021, compared to 10% in 2019. However, rising consumer demand for online shopping of shampoo bars' combo packs during the lockdown restrictions has supported the market growth globally.

Shampoo Bar Market Trends

Growing Popularity of Using Bar Shampoos of Herbal Ingredients to Favor Market Growth

Shifting consumer preferences from using soap-based shampoos to bars made of vegetable oils, fruit extracts, and antioxidants will favor the product demand among youngsters. In addition, the introduction of solid hair cleansing products made of biodegradable and plant-based ingredients by key players will likely accelerate consumer demand for such products globally. For instance, in July 2021, Garnier, a L’Oréal S.A.-owned hair care brand, launched a Whole Blends Shampoo Bars line in the U.S. market. The bars contain 94% plant-based ingredients, including honey, hydrating coconut, aloe vera, and ginger.

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Shampoo Bar Market Growth Factors

Rising Adoption of Plastic-free and Eco-friendly Cosmetics to Accelerate Market Growth

Consumers are shifting from plastic bottled liquid shampoos to solid bars to minimize plastic waste generation and contribute to being environmentally friendly and sustainable. Increasing consumer demand for plastic-free cosmetics is accelerating the shampoo bar market's growth. According to surveyed data published by Procter & Gamble Company's beauty division, in 2022, nearly 75% of its consumers prefer using beauty products with packaging made from recycled materials. Furthermore, growing ethical shopping trends are supporting the global demand for plastic-free shampoo bars.

The environmental factor is a key factor in accelerating product sales. Shampoo bars typically feature organic ingredients sourced and produced locally, significantly decreasing the carbon footprint associated with shampoo bar production. Furthermore, the elimination of plastic bottles for packaging makes shampoo bars more desirable across countries, notably North American and European markets. At a macro level, rising consumer concerns and awareness regarding water scarcity fuels the demand for sustainable and waterless beauty & personal care products. In this respect, consumers prefer shampoo bars over their bottled counterparts, given the reduced requirement for water during manufacturing and use. While conventional liquid shampoos are prone to leaking, shampoo bars eliminate any risk of leakage. Furthermore, shampoo bars are more lightweight and compact compared to traditional liquid shampoos, making their travel-ready design more attractive to shoppers.

Continuous Promotions for Solid Shampoos by Companies to Drive Product Demand

Recently, bar shampoo manufacturers have been introducing promotional campaigns to expand their product reach and build a customer base. These companies' efforts are expected to boost product demand among customers. In addition, the growing trend of celebrating festivals and increasing manufacturers' promotions of cosmetic products during festive and holiday seasons are strengthening product consumption in many countries worldwide. For instance, in June 2022, The Procter & Gamble Company launched THE GOOD REFILL campaign to change consumer behavior by encouraging the replacement of shampoo and conditioner bottles and other refillable products with bar shampoos.

RESTRAINING FACTORS

Availability of Alternative Products to Hamper Market Growth

The availability of alternative products, such as soap bars, liquid and powder shampoos, and others, is affecting consumer demand for bar shampoos worldwide. Additionally, incidents of waxy residue generation in users' hair due to product usage are limiting product consumption rates globally. Nowadays, these products often contain chemicals, including parabens, phthalates, and aluminum salts, which can lead to itchiness and scalp irritation issues among users. These factors will have a negative impact on the global demand for the product.

Shampoo Bar Market Segmentation Analysis

By Hair Type Analysis

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Others Segment Leads with Diverse Haircare Solutions

Based on hair type, the market is segmented into normal, dry, oily, and others. The others segment includes products designed for different hair types, such as combination hair, damaged hair, and scalp issues. The others segment dominated the market in 2023 and is expected to maintain a dominant market share during the forecast period (2024-2032). Significant consumer demand for hair care products to address various hair issues, including scalp and hair loss, mainly contributes to the others segment generating substantial sales revenues. Furthermore, the increasing preference among young consumers to use products suitable for both oily and normal hair types is accelerating the growth of the others segment.

Currently, salon specialists and hairdressers recommend their customers to use haircare cleansers and conditioners designed for normal hair conditions for additional hair conditioning and cleansing needs. This practice is likely to increase the consumption of haircare cleansers made for normal hair conditions, thereby accelerating the revenues in the normal segment.

By Distribution Channel Analysis

Offline Segment’s Growth Owed to Rising Consumer Preference for In-store Shopping

Based on distribution channel, the market is segmented into online and offline. The rising consumer preference for purchasing bulk skincare and hair care products at supermarket stores contributed to the offline segment's significant market share in 2022. Additionally, the continuous efforts of supermarket companies to maintain visually appealing merchandise in their stores support the product consumption rate and drive growth in the offline segment.

The increasing adoption of online shopping for cosmetic products is a key driver of the online segment's growth during the period from 2024 to 2032. For example, L’Oréal S.A., a global cosmetics manufacturer, reported a growth of more than 8.9% in its annual e-commerce sales revenues, reaching USD 11.75 billion in the 2022 fiscal year. Furthermore, online retailing stores such as Amazon.com and Walmart, Inc. offering discounted hair care products are boosting revenues in the online segment.

REGIONAL INSIGHTS

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The global market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America was valued at USD 5.04 billion in 2023. The region holds a major market share due to the significant demand for plastic-free shampoo bars among consumers in the U.S. and Canada. For instance, from 2018 to 2022, HiBar, a Minnesota-based manufacturer, eliminated more than 5 million plastic bottles by selling plastic-free products in the U.S. These products include bar conditioners, shampoos, face wash soaps, and deodorants. Furthermore, the rising consumer demand for these bars made of natural ingredients, such as essential oils, butter, aloe vera, and others, is accelerating the North American shampoo bar market share.

Furthermore, according to a study conducted by the American Academy of Dermatology, if users' hair grows after treatment, it could fall out again. The increasing prevalence of hair fall problems and growing awareness regarding the benefits of product usage among Americans are accelerating the growth of the North American market.

Europe held a significant share of the global market in 2023 due to the considerable consumer demand for cold-pressed bar shampoos made from natural ingredients and sustainable fragrances. For instance, in the financial year 2023, LUSH, a U.K.-based cosmetics company, reported that its customers purchased 76% more shampoo bars than liquid bottled products. Additionally, in 2021, the company sold around 1.9 million cold-pressed bar shampoos in the U.K.

Additionally, the increasing imports of bar shampoos in Germany, France, and the U.K. for local consumption are propelling the European market's growth. According to data published by the International Trade Centre (ITC), a global trade-related data monitor, in 2021, USD 279.63 million worth of shampoos were imported into Germany, marking a 13.3% increase over the previous year.

The growing preference of Chinese and Japanese consumers for purchasing premium-priced hair care products, such as conditioners, shampoos, hair oils, and others, is a key driver of market growth in the Asia Pacific region. Furthermore, increasing awareness of the availability of beauty products in solid formats is accelerating product demand in South America and the Middle East & Africa.

List of Key Companies in Shampoo Bar Market

Key Players Focus on Expanding Production Capacities to Support Product Consumption

Recently, key players such as LUSH, L’Oréal S.A., The Procter & Gamble Company, and others, have focused on strengthening their production capacity to meet consumer demand for these bars. Furthermore, they are concentrating on expanding their retail footprint in developing economies such as the UAE, India, and Brazil to enhance their global product reach. These efforts by these companies are supporting their business revenues. For instance, in July 2023, LUSH Retail announced the opening of its flagship store in Glasgow, Scotland. This facility utilizes bubble bath bars and body masks to provide spa-quality treatments to users.

LIST OF KEY COMPANIES PROFILED

• LUSH (U.K.)


• L’Oréal S.A. (France)


• The Procter & Gamble Company (U.S.)


• Grüum Europe Ltd. (U.K.)


• HiBAR (U.S.)


• Carol's Daughter (U.S.)


• Ethique, Inc. (New Zealand)


• Davines International (Italy)


• Shiseido Co. Ltd. (Japan)


• L'Occitane Groupe S.A. (France)

KEY INDUSTRY DEVELOPMENTS

• June 2022: The Procter & Gamble Company launched shampoo and conditioner bars under its Head & Shoulders, Pantene, and Herbal Essences brands. These products are available for European households.


• July 2021: DeBelle Lifestyle Pvt. Ltd., a Bengaluru, India-based natural cosmetics manufacturer, launched DeBelle bar shampoo in India. The product contains natural ingredients, including Rosemary Essential oil, Coconut oil, Curry Leaf Essential oil, and butter.


• May 2021: Davines International launched a range of shampoo bars, including LOVE and VOLU, MOMO, and DEDE shampoo-bars for American spa customers.


• May 2021: L'Occitane Groupe S.A. launched a line of sustainable shampoo bars in the European market. The products are enriched with sunflower oil, vitamin E, and amino acids and are beneficial in nourishing the users’ damaged hair. These products were designed to help users improve their overall hair structure and split ends.


• January 2021: Everist, a Canadian personal care products brand, launched waterless shampoo conditioners and bars to enable the Canadian population to switch from plastic-based bottles to solid-format hair care products.

REPORT COVERAGE

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The market research report provides a detailed analysis of the global market and focuses on crucial aspects, such as key companies, product types, and distribution channel areas. Moreover, the report offers insights into the current shampoo bar market trends and highlights key industry developments. In addition to the aforementioned factors, the report outlines several factors that have contributed to the growth of the market in recent years.

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