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Shelf-ready packaging, also referred to as retail-ready packaging, is a secondary packaging that aids in the optimization of stocking and merchandising products on retail shelves. Packaging improves the efficiency of the supply chain by decreasing the effort and time required to get products from storage to the store shelves. It typically involves packaging products to make them instantly ready for display without repackaging at a retail location, which attracts the customer's attention and boosts the market demand. The packaging includes features such as easy-to-open designs, clear labeling, and organized product arrangement, making it convenient for store employees to stock the items quickly, which is fuelling the market growth.
Shelf-ready packaging minimizes wastage, optimizes shelf space, accelerates restocking, and creates visually appealing store displays to attract the consumer's attention. Moreover, the shelf-ready packaging concept improves operational efficiency for retailers. It enhances consumers’ shopping experience by providing easy access to the items, and it is also helpful in promoting attractive displays. Sustainable material for product manufacturing is driving the market as many retailers and consumers are becoming more environmentally minimizing waste, which is boosting the market growth.
The supply chain costs and lack of standardization are restraining the growth of the shelf-ready packaging market. The machinery line issues faced at the production end often disturb the growth of the market. Additionally, changing lifestyles, such as reduced single-use plastics, may lead to the reduced demand for shelf-ready packaging that aligns differently from evolving preferences. Higher costs associated with sustainable materials and production processes can limit the adoption of packaging solutions and hinder market growth.
The COVID-19 pandemic negatively impacted the shelf-ready packaging market. The industries are gradually resuming their regular manufacturing and services during the post-pandemic period. It is expected to increase the use of shelf-ready packaging to attract customers. The pandemic also highlighted the importance of hygiene and safety in packaging, leading to the development of products.
The report covers the following key insights:
By Material | By Product Type | By End-use Industry | By Geography |
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Based on material, the market is segmented into plastic and paper. The paper segment holds the largest share in the shelf-ready packaging market. The ease of recycling paper materials, easy sourcing methods, and minimal handling needs have made it an ideal choice for the market. Paper material is a cost-effective alternative compared to other materials. The paper provides rigid characteristics and is lightweight and customizable to meet specific needs, which is increasing the segment growth.
Based on product type, the market is segmented into boxes, trays, folding cartons, and containers. The boxes segment holds the largest share in the shelf-ready packaging market. Boxes are durable and eco-friendly packaging solutions as they provide excellent protection and are highly customizable, making them ideal for various retail products. Boxes are also made from recycled materials and designed for easy recycling, which is boosting the segment growth.
Based on end-use industry, the market is segmented into food & beverage, pharmaceuticals, electrical & electronics, personal care & cosmetics, and others. The food & beverage segment holds the largest share in the end-use industry segment of the shelf-ready packaging market. Shelf-ready packaging plays a crucial role in the food & beverage industry, providing means to preserve, protect, and present products to consumers. It is mainly used for snacks, oil, beverages, and bakery products. Shelf-ready packaging also helps food & beverage product manufacturers to increase the branding of their products. Such factors are increasing the use of packaging solutions and fuelling segment growth.
The shelf-ready packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America is the leading region in the shelf-ready packaging market owing to its solid financial position in the market, which enables manufacturers to invest in advanced product development. The introduction of new technologies and techniques is boosting the market growth in the region.
Asia Pacific holds the second-largest regional share of the market due to the robust growth driven by rising urbanization and changing consumer preferences. The use of sustainable materials for product manufacturing and eco-friendly solutions are boosting the regional growth. Europe is predicted to have significant growth during the forecast period. The market records a growing emphasis on sustainability, with a focus on recyclable materials and waste reduction. Personalized design and brand visibility are impelling the regional growth.
Latin America is expected to register stable growth in the region. Collaboration with manufacturers and retailers to create customized, eye-catching designs and develop eco-friendly products is fuelling the market growth in the region. The Middle East & Africa market is projected to record moderate growth due to brand differentiation by industry players and the need to grab customers’ attention on crowded retail shelves,which is increasing the demand for innovative design.
The report includes the profiles of key players such as International Paper, Mondi Group, Smurfit Kappa, WestRock Company, Packaging Corporation of America, Graphic Packaging International, LLC, Green Bay Packaging, The Cardboard Box Company, DS Smith, and Weedon Group.
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