Shoe Deodorizer Market Size, Share & Industry Analysis, By Product Type (Powder,, Spray, Insoles and Others), By Material (Hypoallergenic, Unscented, Aromatherapy, Natural), By Applications (Individual, Sports) and Regional Forecast, 2024-2032

Shoe deodorizers or shoe fresheners are commonly used to absorb sweat of the foot and avoids odor from the shoes. Increasing awareness about personal hygiene across the globe fuels the demand for shoe deodorizers. Increasing incidences of health issues such as diabetes, olfactory reference syndrome, and hyperthyroidism create necessities to use shoe deodorants to protect the foot from bad smell and odor. In addition to this, rising demand for different styles and designs of footwear across the globe, coupled with increasing spending on the health-conscious products, drives the shoe deodorants market. According to the Industry sources, global footwear production witnessed an annual growth of 2.74% in 2018 over 2017.

Strategies such as the mass push of the shoe deodorizers into retail stores, shopping complex along with their attractive merchandising, and internet market strategies are generally adopted by the different companies which support the growth of the shoe deodorizer market. Increasing demand for fitness activities and exercises across the globe give rise to the shoe deodorizer products, which avoids odor smell from shoes. Moreover, increasing the utilization of formal shoes across offices and other corporate places give rise to the demand for shoe deodorizers. Also, abnormal environmental conditions such as heavy rain, dust create demand for shoe fresheners.

Increasing the sports activities give rise to global shoe purchases and act as a key driver that ultimately drives the shoe deodorizers market as well. According to the Association of Summer Olympic International Federation (ASOIF), the global sports sector is witnessed to reach USD 169.4 Billion in 2019, which has increased by 37% from 2012. Also, growing sports programs help to enhance the physical activities of the athletes give rise to the demand for shoe deodorant products.

Increasing awareness and demand for foot care products, rising awareness about the benefits of shoe deodorizers to absorb odor and keeps insects away from the shoes, and consumer inclination towards the preference of quick and effective solutions for removing the shoe odor are few of the factors that boost the growth of the shoe deodorizers market.

However, awareness about different alternative or traditional remedies such as the use of baking soda powder which absorbs bacteria spread in the shoes are anticipated to impact the growth of the shoe deodorizer market.

Key industry players:

The global shoe deodorizer market involves various key players such as Blistex Incorporated, Puma SE., Church & Dwight Co., S.C. Johnson & Johnson, Scholl’s Wellness Co., Reckitt Benckiser Group Plc., Sanofi SA, Ningbo Jiangbei Ocean Star Factory & Trading Co., Zamtek Solutions, etc.

The global shoe deodorizer market is segmented by product type, by material, by applications, and by geography. Based on product type, shoe deodorizer market is segmented into powder, sprays, insoles, and others such as balm, sneaker balls, bamboo charcoal bags, etc. spray segment is expected to hold major share of the shoe deodorizer market owing to the consumer inclination towards shoe deodorizers sprays that not only effectively reduces bacteria that cause smell of odor from shoes but also, provide moisturization and nourish the dry, cracked feet and heels by the foot sprays containing all naturally essential oils than other shoe deodorizers.

Based on the material, shoe deodorizer products are categorized into hypoallergenic, unscented, Aromatherapy, and natural shoe deodorizers. The natural shoe deodorizers segment is projected to hold a major share of the global shoe deodorizers owing to the increasing preferences of the peoples towards naturally made shoe and other product accessories.

Based on the applications, the shoe deodorizer market is segmented into individuals and sports segments. The sports segment is projected to witness a major share of the global shoe deodorizer market due to the increasing fitness and workout activities of the peoples during playing games that lead to the problem of releasing more sweat from the feet and drives the shoe deodorizer market.

Regional analysis:

The global shoe deodorizer market is segmented on the basis of geographies such as North America, Europe, Asia Pacific, South America, Africa, and the Middle East.

North America is projected to hold a major share of the global shoe deodorizer market. The countries such as the US, Canada plays a vital role in the shoe deodorizer market in the North America region. The United States is expected to dominate the shoe deodorant market owing to the increasing use of the shoe deodorizer by the large number of the population who are suffering from diabetes diseases (as diabetic patients suffer from the problem of feet sweat). According to the National Centre for Chronic Disease Prevention and Health Promotion, as of 2017, 30.3 Million peoples are suffering from diabetes problems, which are around 9.4% of the US population.

In addition to this, in the North America region, key players of the shoe deodorizer market use acquisition strategies to expand their business portfolio for offering solutions for shoe odor problems. For instance, in July 2019, the chemical company Synthomer (SYNT) has acquired American firm Omnova Solutions at USD 655.85 million to expand the business of footwear insoles and many other products.

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Asia Pacific region is projected to grow at a faster rate for the global shoe deodorant market. The countries such as China, India, Singapore play a dominant role in the growth of the shoe deodorizer market. Extensive import activities of the shoes by these countries drive the shoe deodorizer market. According to the China Leather Industry Association, in 2017, China has imported 139 million pairs of shoes valued USD 3.2 Billion.

Segmentation

Recent key developments:

• In August 2018, Panasonic launches shoe deodorizer device of Nano technology that sucks the unwanted material causing odour.


• In January 2019, Wiivv and Dr. scholl’s are partnered together to provide custom 3D printed insoles to provide 3D custom experience to the users.