Sportswear Labels Market Size, Share, and Industry Analysis By Material (Plastic, Fabric, Metal, and Others), By Type (Heat Transfer Labels, Woven Labels, Barcode Labels, Care Labels, and Others), By Application (Activewear, Athleisure, and Gym Wear), and Regional Forecast, 2024-2032

Sportswear labels are the types of apparel labels that are an integral part of the sportswear goods as they provide accurate care information about the product. Incorporating the sportswear labels enables the brands to offer its customers branded uniforms and make them look and feel the part. The utilization of such labels provides significant cost reductions for sportswear brands and benefits the environment. Rising demand for these labels as they offer clean and minimalist interiors to the sportswear garments drives the market growth.

• For instance, in March 2023, ARMOR-IIMAK introduced a complete range of thermal transfer ribbons that are suitable for printing on textile labels. The new products have three different types of black-inked ribbons and 15 textile label references. They also offer professionals in the sector a significant solution that fulfils their technical requirements.

The rise in demand for woven, heat transfer, and barcode labels from the sportswear businesses worldwide is the primary factor driving the global sportswear labels market. These labels are essential in identifying creators from varied brands in the industry and serve to differentiate the company from the remaining brands in the market. In addition, the longevity and accurate care instructions provided on the labels are other factors driving the rising demand for labels, propelling the market growth.

The high initial cost required for the manufacturing of the labels majorly hinders the global market growth. Moreover, these labels usually take longer to receive from the sportswear brands after ordering and a minimum order quantity is required during order. It affects the growing demand for labels. Sportswear labels are more expensive as compared to ready-made labels, limiting the market growth.

The occurrence of the COVID-19 virus led to a lasting effect on various end-use sectors. The fashion and apparel industry, however, did not face any crucial impacts. The rise in online delivery of fashion and apparel products contributed to the increasing demand for sportswear labels during the COVID-19 pandemic.

SEGMENTATION

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Sportswear Labels Market


• Key Industry Trends


• Regulatory Landscape for the Sportswear Labels Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

ANALYSIS BY MATERIAL

Based on material, the market is segmented into plastic, fabric, metal, and others.

The fabric segment dominates the global sportswear labels market. The labels manufactured with fabrics are durable, versatile, and easy to print, owing to which they are gaining huge demand from the global sportswear industry. In addition, the soft feel & luxurious effect of the material also contribute to the rising demand, driving the segment growth.

ANALYSIS BY TYPE

Based on type, the market is segmented into heat transfer labels, woven labels, barcode labels, care labels, and others.

The heat transfer labels segment dominates and is set to grow significantly over the forecast period. Heat transfer labels are durable, long-lasting, and do not fade easily. In addition, the comfort, durability, design versatility, and ease of application provided by the labels contribute to the segmental growth.

ANALYSIS BY APPLICATION

Based on application, the market is segmented into activewear, athleisure, and gym wear.

The activewear segment dominates the market and is forecasted to witness excellent growth in the upcoming years. The activewear application is gaining huge traction owing to its several potential benefits. The application is significant in improving an athlete’s comfort, style, and movement during high-intensity activities such as jumping, running, and others.

REGIONAL ANALYSIS

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The sportswear labels market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America is the dominating region in the global sportswear labels market. The presence of significant market players, along with the rise in the e-commerce sector owing to technological innovation and digitalization in the labeling and packaging sectors, propels the market growth. Moreover, the existence of leading sportswear brands in the region also contributes to regional development.

Asia Pacific is the second-dominating region. China is also the largest supplier of sportswear owing to which the demand for heat transfer and barcode labels is growing, further driving the market expansion in the Asia Pacific region.

Europe is the third-leading region of the global sportswear labels market. The region’s expanding e-commerce and logistics sector and ongoing trend for healthcare and fitness-based products aid the market growth.

The Latin American market will experience a moderate surge over the forthcoming years. The increasing demand from sportswear for apparel labels due to its longevity and brand identification propels the regional growth. The Middle East & Africa market will witness steady growth over the forecast period due to the high demand for activewear and gym wear apparel and sporting goods in significant countries.

KEY PLAYERS COVERED

The report includes the profiles of key players such as Avery Dennison, NATco, SML Group, ARMOR-IIMAK, Art Lethe, Apparel Label, Xpresa Labels, Sinicline Industry Co., Ltd., Weavabel, and Berunwear.

KEY INDUSTRY DEVELOPMENTS

• In May 2021, Avery Dennison, a leading global company in innovation and materials science, branding, as well as manufacturing, declared its partnership with Ambercycle, a post-consumer garment recycler company based in Los Angeles. The collaboration determines Avery Dennison’s complete digital care label solution.


• In September 2020, SML Group announced the launch of its new GB25U8 RFID inlay. The inlay is designed explicitly for the apparel retail industry and is equipped with a Ucode 8 RFID chip from NXP Semiconductors.